Filed under: Comment, Crap Campaigns In History, Crap Marketing Ideas From History!, Crap Products In History, Entertainment
… you used to get ads like this.
I honestly don’t know if it’s genius or utterly horrific?
Whether it contributed to selling more Atari 2600 game machines or led to – like their infamous ET game disaster – their glorious destruction is open to debate.
That said, I still have a soft spot for Atari.
Not only did they ignite my gaming and tech obsession … not only did they allow me to play PacMan at home rather than at the dodgy arcade in town … not only did they give Steve Wozniak and Steve Jobs one of their early breaks … but they acted more like Rock Stars than Oasis, Motley Crue and Black Sabbath put together.
Mind you, they weren’t just about indulgence and play, they were also smart … above ad and ET game aside.
For example they copyrighted the ‘scrolling game’ platform which meant years later – when they were almost on their knees – they could sue companies like Nintendo, Sega for tens upon tens of millions of dollars.
What a shame they blew all this windfall making their terrible Jaguar Game system which sold about one product around the World.
And you can guess who bought it can’t you.
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