The Musings Of An Opinionated Sod [Help Me Grow!]

The Dangers Of Stock Photography …
August 18, 2015, 6:15 am
Filed under: Brand Suicide, Crap Campaigns In History

Moral of the story. If you have to use stock photography – especially if you are promoting a religious festival – then don’t go with the image that is so cliched, that you’re almost inviting duplication from other brands.

This double-page spread would be a great ad for a photographer saying ‘don’t risk it’ to clients. Instead it’s just a great ad for lazy.


16 Comments so far
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What’s the festival, celebrating the patron saint of chips?

Comment by DH

McCain Day

Comment by John

Showing your cultural side again eh Dave.

Comment by Rob

The headline on the left ad is “celebrate the assistance of their future”. What?!

Comment by DH

Yes … I have been wondering about that myself.

Comment by Rob

The little bitch is teasing not feeding Mr stupid hat. Why would anyone use that photo unless they’re bastards.

Comment by Billy Whizz

You are a strange individual Billy.

Comment by George

He thinks that’s a compliment.

Comment by DH

His interpretation suggests he’s been teasd far more than he’s been fed.

Comment by John

Who wants to be normal. Like Dodds.

Comment by Billy Whizz

doddsy is only normal to clinical psychologists.

Comment by andy@cynic

And police departments.

Comment by DH

I think this is known as programmatic differentiation. But does the same moral apply to stock blogposts?

Comment by John

what the fuck are you talking about dodds. its called lazy bastard art director that went with the first fucking photo at the image library that met the fucking cheesy brief.

Comment by andy@cynic

I think this situation says as much about the clients attitude to their brand as it does the creative teams attitude to their job. Painfully bland and adding nothing to the conversation.

Comment by Lee Hill

Welcome to Malaysia

Comment by katasayang

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