The Musings Of An Opinionated Sod [Help Me Grow!]


Brains, Brilliance And Imposters …
September 10, 2015, 6:15 am
Filed under: Awards, Comment, Creative Development

Today I head off to Singapore to go to the Spikes awards.

I’ll be walking around halls filled with clever people, clever work and, sadly, a bunch of scam.

As I have written numerous times before, I hate scam. I hate how the industry continues to turn a blind eye to so much of it. And I hate that the people behind it are often rewarded with awards, bonuses and new jobs.

I appreciate some clients are very closed minded.

I appreciate some creatives want an outlet to demonstrate what they can do.

But why the award shows don’t create a ‘concept’ category where creatives can show what they could do, is anyones guess.

Of course I know the real reason why, because apart from the fact we would see 95% of all future award entries going into this category – which means agencies wouldn’t want to fund it nearly so much – it doesn’t do our industry much good if the only creativity we can show is when we don’t have a client to answer to.

That said, I do think award shows are important. Not just to get the industry together and discuss major issues. Not just because it allows us to showcase the work that actually deserve to be showcased. But because – and the Spikes is especially good at this – it offers access, exposure and training to the people who are new to the industry so that [hopefully] they will want to progress based on substance rather than the superficial.

Which gets back to the importance of killing scam because if we want to win back our credibility with the CEO’s and CMO’s worth their salt, we’re going to have to accept giving awards to a single print ad that ran in a free Singaporean local ‘newspaper’ for a local BBQ supplies shop is not going to cut it. Quite the opposite in fact.

This industry – with our clients – has, does and can-do amazing things … but it’s hardly surprising business questions us when our strategy to demonstrate our value appears to be bestowing an obscene amount of awards on the fictitious or the spurious and then shouting about it like we’ve just won the Nobel Peace Prize.

Today is going to be an interesting day.

Thank god I have my blood pressure pills with me.


25 Comments so far
Leave a comment

so what youre saying is youve blagged another fucking paid for holiday. you make the kardashians look fucking gracious.

Comment by andy@cynic

And thin.

Comment by John

one of kim kardashians tits is bigger than fucking wales so stop fucking being a bitchy little shit doddy however much i like it.

Comment by andy@cynic

Wales? I’m not disagreeing on scale, just wondering why you chose Wales.

Comment by DH

because wales is the fucking size of her tit. why fucking else would i say it?

Comment by andy@cynic

He makes bankers jealous of his perks.

Comment by DH

Advertisings very own Judith Chalmers.

Comment by George

she looks younger.

Comment by andy@cynic

It’s an art form. But if you think my powers of holiday persuasion are good, wait till you learn what I’ve got someone to do on the 22nd September. And no, it’s not rude thank-you-very-much. Well, not in the conventional sense of the word.

Comment by Rob

I will only be impressed if you’ve convinced a client to have a sex change.

Comment by DH

theres more chance of killing keith fucking richards than there is scam while adland fucking lives off it, rewards it and uses it to justify all its parties and bullshit.

Comment by andy@cynic

Didn’t someone say that after a nuclear war, all that would be left are cockroaches and Keith Richards?

Comment by DH

If anything showed the selfish nature of the advertising industry, it’s scam. It’s a practice designed to prosper those engaging in it while slowly destroying the industry around them.

Comment by George

Disruption.

Comment by John

Absolutely George. If I was a headline writer at the Daily Mail, I’d say it’s an act of terrorism on our industry. But I’m not, so I’ll just say it’s an act of deluded selfishness. Except it’s not that deluded is it when people who get away with it get away being better off than they started.

Comment by Rob

hack.

Comment by andy@cynic

Back in the mid 80s, Melbourne Art DIrectors Club ran an award night for all the ideas that hadn’t been sold, all the ads and campaigns that never ran. From memory, it was called ‘The Lead Balloons’ (for obvious reasons).

Over a raucous dinner and lots of drinks we celebrated the ideas that clients didn’t have the balls or the nous to buy.

Perhaps we’d be better off with an award category like this now, instead of passing off scam ads as the real thing.

Who knows, it might even shame a few of the nominated clients (and their account men) into being a bit braver next time …

Comment by Ian Gee

I love that. I really do. I might even think about starting that myself. Nice one …

Comment by Rob

It wasn’t my idea to start with, so feel free ..

Comment by Ian Gee

It would be keeping things in the manner of ‘borrowed/self interest’ wouldn’t it. Ha.

Comment by Rob

And, if you did, it would be filled with ideas that had never been presented to anyone.

Comment by John

Robert. How long are you in Singapore? I arrive on Saturday and it would be very good to see you.
Baz. A stylus? Really? What would Mr Jobs say?

Comment by Lee Hill

FTW

Comment by DH

He’d say it isn’t a stylus.

Comment by John

Probably right, he also claims he isn’t a midget.
Come on Baz, rise to the bait.

Comment by DH




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