… OK, it’s not just planners.
Hell, it’s not just people in advertising … it’s everyone.
Including brands. In some ways, especially brands.
Years and years ago, we did a study on the ‘art of conversation’ at Google and it definitely backed up this view.
We rarely have a conversation, we simply wait to talk about what we want to talk about.
What makes it worse is we don’t even realise we’re doing it … we think we’re adding to the conversation when what we’re really doing is simply shifting it to another place.
Sometimes that’s good, but it’s also very easy to walk away from issues and considerations that could breathe new life into old topics.
Though why I’m telling you this when the comments NEVER reflect the topic of the post is anyone’s guess.
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