Filed under: A Bit Of Inspiration, Agency Culture, Brand Suicide, Brilliant Marketing Ideas In History, Culture
It’s the thing at the top of this page.
Frankly, it’s brilliant.
Not just because they did it.
Not just because they owned the situation.
But because they acknowledged where they had lost course.
The temptation for companies – and individuals – to chase the shiny or the easy is constant, but as Chiat realised, sacrificing your standards only means you end up screwing yourself.
The place everyone wants to reside in can only be reached if you work together, fight together & stay honest together.
It’s for this reason I have a little set of expectations for anyone who comes to work at this office and for my department.
Always demand the most from your team mates, colleagues & clients. Always be open to being pushed to places that make you feel uncomfortable but most of all, never, ever, ever choose popularity over having pride in the work you put forward and help to create. No exceptions. No compromises. No shortcuts.
I know it’s nothing new or ground-breaking, but it’s purpose is to act as an ‘authenticity insurance policy’ … because in my mind, the more people we have keeping an eye on what we’re doing and how we are acting, the less chance we can move – slowly or quickly – into being someone we’re not.
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