Filed under: A Bit Of Inspiration, Creative Brief, Creative Development, Standards
A long time ago, I wrote a post about how to write a creative brief.
Given how popular the post was [a first for this blog], it seemed that I was not alone in finding writing creative briefs, a nightmare.
Anyway, I got quite a few emails saying it had helped, so I was glad because as painful as they are, they are also important to do.
So a while back, someone sent me another persons perspective on how to write a brief.
While I would never encourage this sort of approach, I have – sadly – seen many in my time that seem to have followed a very similar path … which means I don’t know if I should find it funny or terribly sad.
Oh I know, I find the person who wrote the article funny, but anyone who follows – or has followed, consciously or not – very sad.
Anyway, take a look … and if you feel you have done something like this in the past, wash your mouth, eyes, ears and brain with soap please.
Last thing …
If it wasn’t awesome enough that it’s Friday, I can also tell you that there won’t be any blog posts on Monday, Tuesday or even Wednesday.
How good is that eh?
Well, it’s good for you but it isn’t for the people of Amsterdam because I’ll be there.
Well, I’ll be there on Monday … I’ll be flying back Tuesday.
Wieden might be the best agency in the World, but they’re pants at making travel plans.
Anyway, enjoy the peace, I’m off to connive with Mr Weigel and if possible, go to Utrecht to finally see the bloody Windmill that has been my bank managers enemy for the last few years.
And yes, it’s the one in the picture. At least it looks pretty, which is the least it can do.
See you Wednesday. Happy weekend.
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