The Musings Of An Opinionated Sod [Help Me Grow!]


Shaken, But Absolutely Not Stirred …
December 3, 2015, 6:00 am
Filed under: Crap Marketing Ideas From History!, Marketing Fail

I know the new James Bond movie has recently been released.

I know he is someone that many men aspire to be similar to.

And I know Mr Bond is always clean shaven.

However, can someone tell me why Gillette did this ad when …

1. It features the creator of James Bond, rather than his most famous character.

2. It highlights 007 is fictional, thus bursting the bubble of illusion so many men like to live in.

3. The quote has nothing to do with Bond, in fact, it’s the most un-Bond quote in history.

At first I thought they must have been trying to leverage the movies release for their own gain … but given the ad used the logo and name of the film in it, that suggests they must have paid for usage rights. Usage rights that they didn’t end up using in the ad whatsoever.

On one hand, that is quite impressive given it’s always a bit sad when you see brands try and claim they are the ‘official sponsor’ of a fictional [adult] characters life, however spending a shit-ton of money on something you don’t end up using is probably even worse.

At least for shareholders.

If this approach was supposed to shake and stir the souls of men, I’m sad to tell them they’ve ended up more Roger Moore than Daniel Craig.


32 Comments so far
Leave a comment

I saw this and thought exactly the same. It is not as bad as the Toyota ad you posted yesterday, but that is only because James Bond is more interesting to me than Chinese lanterns, even if his connection to the subject matter is loose.

Comment by George

I have been first to comment for 2 days in a row. I am impressed with myself.

Comment by George

More than your kids and wife and house and career?

Comment by DH

No. Trouble maker.

Comment by George

Chicken.

Comment by DH

It means you’re bored.

Comment by Rob

What a waste of money. Similar to the cost of 5 Gillette blade replacements.

Comment by DH

Boom Tish.

Comment by Rob

Gillette. The best the author of a fictional character can get.

Comment by Pete

Or the creatives dealing with the licensing department of Bond can get.

Comment by George

if gillettes blades were as sharp as their fucking advertising we would be surrounded by bearded bastards. what is this shit except a big fucking pile of shit?

Comment by andy@cynic

and what makes this even fucking worse is it has forced me to agree with campbell and thats just sick.

Comment by andy@cynic

I consider this my Christmas present. Let’s face it, it’s not like I’d get anything else from you.

Comment by Rob

i wish i hadnt even fucking given you that.

Comment by andy@cynic

But it’s quite an interesting quote.

Comment by John

Yogi’s “You can observe a lot by watching” said a lot more, faster.

Comment by Ciaran McCabe

Indeed.

Comment by John

Yogi Bear was far more intelligent than his cartoon led me to believe. Sorry, I couldn’t resist. I’ll go sit on the naughty/stupid/immature step now.

Comment by Rob

Roger Moore could rock a safari suit better than Daniel Craig.

Comment by Bazza

Roger Moore’s safari suits were more dangerous than his Lotus Esprit with rocket launchers.

Comment by Rob

Since we’re getting down to serious stuff now, I must
say, Daniel Craig’s pout bothers me, not nearly as good
as Blue Steel.

Comment by Ciaran McCabe

i wanted to hate daniel craig but i quite like him but it could be because he has fucked sienna miller and rachel unpronounceable surname than any of his fucking bond antics.

Comment by andy@cynic

I would hate to think how much money that quote cost Gillette.

Comment by Lee Hill

I’ve got a concealed weapon if any chick wants to find it.

Comment by Billy Whizz

I have the sneaky suspicion that Ian Fleming never said that.

Comment by Marcus

It’s from a Playboy interview in 1964. Full quote is…

“I’m observant, I think, and when I walk down the street or when I go into a room, I observe things and remember them very accurately. It amuses me to use my powers of observation in my books and at the same time to tell people what my favourite objects are, and my favourite foods and liquors and scents, and so on. Exact details of individual private lives and private tastes are extremely interesting to me. I think that even the way in which a man shaves in the morning is well worth recording. The more we have of this kind of detailed stuff laid down around a character, the more interested we are in him”.

Comment by jon_howard (@jon_howard)

So there is someone who read playboy purely for the articles.

Comment by Pete

Freak.

Comment by Billy Whizz

Ah, ok.

Comment by Marcus

its getting dangerously like its fucking 2008 all over afuckingain and i cant go through all that shit twice.

Comment by andy@cynic

If only I hadn’t been reading this blog in 2008, that would be good news.

Comment by John

its what hell must be like. or nottingham.

Comment by andy@cynic




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