Filed under: Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing Fail
I was at the doctors when, while waiting for my prescription, I saw this …
Now you may think it’s a magazine rack.
A simple, not very attractive, magazine rack that is holding a range of out-of-date periodicals.
A simple, not very attractive, magazine rack that is holding a range of out-of-date periodicals in the vicinity of a bunch of ill people who are waiting for their medicine to be passed to them so they can go home and have a cup of tea.
But you’d be wrong, because apparently it’s a highly targeted media vehicle, designed to appeal to Shanghai’s most affluent individuals.
And adfolk wonder why so many people think we’re a bunch of twats.
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