The Musings Of An Opinionated Sod [Help Me Grow!]


The Ugly Face Of Glamour …

Look at this ad for Dior.

WHAT THE FUCK WERE THEY THINKING!

Yes … I get held in a certain way a lipstick can look like a cigarette.

Yes … I get cigarette’s are addictive so it ties in with the name of the product.

But I’ll say it again, WHAT THE FUCK WERE THEY THINKING?

Maybe long ago smoking was regarded as glamourous. But now, it is pretty much universally seen as being ugly and certainly not good for your health or your looks.

And let’s be honest, being associated with a product that can kill you is hardly the smartest move for any brand.

Which all means that the person who approved this should be fired and the people who pulled it together should be shot.

Seriously, when marketing is this fucking stupid, is it any surprise business leaders thinks our discipline is a crock of shit?


25 Comments so far
Leave a comment

Hmmm – that’s quite a literal interpretation and if that was their thinking then I agree with you, but I took it as playing with the imagery of cool and not making the direct comparison.

Comment by john

are you fucking mad doddsy, of course that was what they were fucking thinking. what else is it trying to represent, a fucking drinking straw?

Comment by andy@cynic

I suppose I’m wondering if you can argue that it’s displacing rather than substituting for the cigarette – pastiche as opposed to homage i.e. this is what cool looks like now without suggesting that cigarettes are or ever were cool.

You’ll say no I imagine and that’s fine.

Comment by john

But I do think that the product name is terrible.

Comment by john

You can argue that John. But you would be advised not to.

Comment by George

I believe this is the image they are trying to recapture. https://www.pinterest.com/pin/172896073166077535/
Though it may also be this.
http://m.favim.com/image/188331/
But the one constant is the cigarette.
Even if you are right John, the choice of product name and style of shot makes this a badly thought through piece of communication.

Comment by George

To be honest, I’m shocked you think it is anything other than a proxy for a cigarette. Everything about it – from pose to name – reflects it. Even your reference to it being ‘cool’ originates from the cigarette poses of the 50’s and 60’s. You never stop continuing to surprise me …

Comment by Rob

I have much to learn.

Comment by john

I’m not going to give you more ammunition against yourself Mr D. Ha.

Comment by Rob

pile. of. fucking. shite.

Comment by andy@cynic

Hey chicks, remember smoking lipstick is safer than smoking crack.

Comment by Billy Whizz

You sound like Nancy Reagan.

Comment by Rob

This article talks about the campaign. There is no reference to smoking, which isn’t surprising, but every photo shows the lipstick in a pose more commonly associated with cigarettes. Intentional or not, it’s not very smart. http://tinyurl.com/gplsrlj

Comment by Pete

but shes wearing pink so thats alfuckingright beauty cliche fans.

Comment by andy@cynic

It reminds me of the way candy cigarettes were sold when I was a child. They claimed it was harmless but they were clearly saying to adolescent children that smoking makes you look older and cool. The beauty industry has long been associated with unhealthy practices, including smoking, so this does not surprise me.

Comment by Mary Bryant

i should have gone into business with you, not your fucking husband.

Comment by andy@cynic

I do as well Andrew.

Comment by George

It looks like a monkeys cock. Maybe there’s a beastiality trend.

Comment by Billy Whizz

You’ve spent the last hour coming up with that comment haven’t you Billy?

Comment by DH

Jealous.

Comment by Billy Whizz

I’m kind of freaked that I agree with you.

Comment by Rob

Worth pointing out that women who obsess about cosmetics and the way they look are often interested in this kind of dominant, unfeeling, materialist imagery.

Comment by Charles Frith

A plump red lippy doesn’t half cover up those bloody emphysema dribbles nicely. Seems kind of apt though: http://www.thesun.co.uk/sol/homepage/showbiz/6819210/Jennifer-Lawrence-admits-to-smoking-cannabis-before-the-Oscars.html

Comment by Sid

betakate – i found them at uwajimaya, a grocery store in seattle. Click https://twitter.com/moooker1

Comment by lararoy94036

[…] So a few weeks ago I wrote about a Dior advertising campaign that makes their new lipstick, resemble a cigarette. […]

Pingback by What The Hell Is Going On With Women’s Advertising? | The Musings Of An Opinionated Sod [Help Me Grow!]




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