Filed under: Comment, Crap Campaigns In History, Crap Marketing Ideas From History!, Fashion, Marketing Fail
So I was recently walking through some upmarket mall when I passed the Gucci shop.
I have literally never been inside one of these establishments.
I have literally never owned anything by the brand.
And, after seeing the poster outside the store, I am pretty sure that situation will continue.
Seriously, what the hell is that?
Is the daytime television quiz host look now ‘a thing’?
Is the sort of hairstyle that would get you beaten up in my day now cool?
I guess it might be given big, black, square-shaped spectacle frames have evolved from ‘glasses for the poor’ to ‘glasses for the cool’.
Of course, maybe the geek at the back of the photo is not the person I should be focusing on … but the attractive and stylish lady at the front, but if that’s the case, then Gucci need a lesson in art direction because I challenge any person to see this poster and not focus their attention on the z-grade geek at the back.
Yeah … yeah … I appreciate me commenting on fashion is like David Cameron talking about the poor and that the last thing Gucci would ever want is for me to like something they do, but this is ridiculous isn’t it. It’s not just me, is it?
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