The Musings Of An Opinionated Sod [Help Me Grow!]


Earnest Without Irony …
April 19, 2016, 6:20 am
Filed under: Attitude & Aptitude, Marketing, Sentimentality

So a friend sent me this ad that he saw while staying in the US.

Despite there being no idea … no point of view … an attempt to show all the activities you can do within one ad, I must admit, I kind-of love it.

I love it for one reason … you can sense they’re really proud they were voted the ’53rd best resort in the World’.

You feel they believe this is a great achievement. And it is.

They’re not being ironic, they’re being honest.

Better still, it captures exactly the sort of charm you’d expect from Minnesota … which all goes to show, that if you’re honest, you can trump a whole lot of brands that shout a lot, but ultimately say nothing.


16 Comments so far
Leave a comment

I’ve been there. It definitely deserves to be 53rd.

Comment by Bazza

did you go to prove youre not a pampered little fucking prince?

Comment by andy@cynic

You went to somewhere with nature? And you say you like it? This from the man that complained for 12 hours straight when we did that rubbish party in the woods. What’s happened to you?

Comment by Rob

I get nervous when you’re nice.

Comment by Bazza

You mean when he fakes being nice.

Comment by DH

a sure fucking sign hes about to fuck someone over.

Comment by andy@cynic

Of course you like the 53rd best resort in the world, you’re a Forest supporter.

Comment by john

Shouldn’t that mean he likes #153rd?

Comment by DH

nice work doddsy. nice work.

Comment by andy@cynic

Given the way they’re playing at the moment [or should I say, not playing] this might be the most pertinent comment of your life John.

Comment by Rob

Minnesoteans are polite to the point of inducing violence.

Comment by DH

i like minnesota. when im not fucking there.

Comment by andy@cynic

That’s like the time an advertising paper asked me my favourite thing about Australia and I jokingly said, “The Departure terminal”. However unlike you, I got slated.

Comment by Rob

but not fucking stoned. disappointing.

Comment by andy@cynic

There’s still time.

Comment by Rob

This can’t have had any planning, they wouldn’t let actual facts get in the way of creating some Lovemarks or something.

Comment by northern




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