Filed under: A Bit Of Inspiration, Corporate Evil, Crap Campaigns In History, Fake Attitude, Insight
So Singtel – the Singaporean telco giant – have made an ad about long distance love.
I’m sure it’s meant to highlight how their technology can make even the greatest distances feel invisible … but for me, the story is actually about a guy who fucks his girlfriend from going after her dream job in New York by guilt-tripping her into going back to Singapore because he wants to watch the football on TV. Or something.
Now I know some people in Asia have some very screwed-up attitudes towards gender equality, but this is taking the piss.
Now I appreciate I might be going a bit over-the-top on all this, but for me, the endline shouldn’t be …
“For every moment between goodbye and hello”
… it should be …
Singtel: for men who pretend to be sensitive but are bastards.
Anyway, have a look and tell me what you think. I am sure Cindy Gallop will agree with me.
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