The Musings Of An Opinionated Sod [Help Me Grow!]

How Failure Makes You An Expert …

Now I could say this must mean I am on the road to eventually being one of the World’s experts in music, fashion and shoes, but I won’t, instead I’ll say that it’s this perspective that helps explains why this old Jordan spot by Wieden+Kennedy, is still so bloody good.


14 Comments so far
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That makes me an expert at so many things. Thank you Robert, you are better than Anthony Robbins.

Comment by George

You failed in birthday cake ordering.

Comment by Billy Whizz

Nice trudging of the past. I mean that as a genuine compliment for once.

Comment by Rob

Is the garden still your bedroom George?

Comment by Billy Whizz

That is also one of my favourite ads. Your new Olympic stuff is good, but not as good as this. Or last years. But it is still so much better than everyone else. Well done.

Comment by George

+ 1 Though I like they break the 4th wall.

Comment by Bazza

It’s longer than a movie but I like it.

Comment by DH

Me too. What I like the most is how we’ve shifted tone … if we can’t keep the opposition guessing, we’ve lost and based on them all trying to do stuff like we did in 2012, that means it’s been doubly successful.

Comment by Rob

corporate fucking toady.

Comment by andy@cynic

That’s the sort of reframing you aspire to isn’t it Rob.

Comment by Bazza

Oh yes. Oh definitely.

Comment by Rob

Rob only wrote this so he can say he is an expert of fashion, shoes, music, gadgets and Nottingham.

Comment by DH

And maths.

Comment by DH

Boom Tish.

Comment by Rob

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