Filed under: Attitude & Aptitude, Corporate Evil, Cunning, Devious Strategy, olympics, Sponsorship
So the Olympics ends tomorrow.
Despite facing incredible apathy and backlash, I think it’s been pretty awesome.
Drama. Triumph. Legacies. Debate. Wonderfulness.
But that’s not why I want to write about.
I want to write about this …
What you see above is the DVD cover of the Rio Olympics opening ceremony.
It was available at my local DVD store in Shanghai within 4 days of the ceremony happening.
For the equivalent of 90pence.
Copied. Duplicated. Distributed within 4 days.
Say what you like about the morality of what they’re doing – or lack of it – but you have to admit that’s quick.
Usain Bolt quick.
And if the IOC and Rio Authorities are pissed off about this … I’ll leave them with this.
China only focuses on things they can make money from, so by being copied, they’re saying there was demand for it.
In other words, you did a good job,
In even plainer speak, it’s a [kind-of] compliment.
And besides, you can’t really complain about doing bad things, when you used[?] to do this.
So enjoy the praise and look forward to the closing ceremony.
I can send you a DVD of it in about 4 days if you like …
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