Filed under: Attitude & Aptitude, Comment, Crap Campaigns In History, Creativity, Marketing
The epitome of masculinity.
OK, if you’re driving a 50cc moped, they might not be, but if it’s something over 500cc, then it is more manly than if Trump and Putin had a baby.
When you think of motorbikes, you think power … freedom … wilderness.
You also think America.
Which may go someway to explaining this ad for British motorbike manufacturer, Triumph.
On face value, it captures all those traits I mentioned.
The mountain terrain.
Standing on the edge of danger.
The earthy tones of light all around.
But then you look at the biker looking into the distance … instead of seeing a rebel in leather, you see what can only be described as an accountant wearing a onesie. And not just any onesie … but one that is soooooo big for him, that he looks like he’s wearing shoulder pads straight out of 1980’s TV ‘classic’, Dynasty. And if that wasn’t bad enough, when you look at his legs, they look like they should belong to one of Snow White’s dwarves rather than some man who embodies raw masculinity.
Seriously, if I didn’t know better, I’d swear he was wearing a parachutists outfit.
Which means this ad does 2 things.
1. It reflects the British heritage of the bike perfectly.
2. It proves us Brits can’t pull off ‘wilderness cool’ like the Yanks.
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