The Musings Of An Opinionated Sod [Help Me Grow!]


Hijacking Culture …

The term ‘marketing hijack’ is not a new thing.

Arguably created by Wieden and Nike, it is now so widely used that you have to question whether it even works as a strategy anymore.

At least when so many of the ads attempting to hijack actually are just blandom personified.

But it’s not just marketing that has got into this, the film industry has as well.

To be honest, this isn’t anything new either, however I recently watched a movie that seemed to do it more blatantly than most.

This is the movie …

Yes, it’s classic B-Grade, but anyone who watched the previous edition would probably agree with me that it was a bit of fun.

And then and I watched this version and it suddenly dawned on me that it wasn’t a B-Grade movie at all, it was an example of Donald Trump’s homeland security policy if he wins the presidency.

The World is already in a terribly scary place without this idiot trying to add petrol to the fire.

I hope America makes the right decision because I certainly don’t want these sorts of fictional horror movies suddenly turning into documentaries.



And They Say China Doesn’t Innovate …
August 23, 2016, 6:20 am
Filed under: Crap Products In History, Cunning, Embarrassing Moments, Marketing Fail

… and you thought it was just Uncle Martian that was taking the most blatant piss …



It’s Monday. The World Is In A Bit Of Shit. We All Need This …
August 22, 2016, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Happiness

No … I’m not talking about a short blog post [though it is], I mean this.


What a champ.



If You Think Superman Is Fast, You Should See The Chinese DVD Pirates …

So the Olympics ends tomorrow.

Despite facing incredible apathy and backlash, I think it’s been pretty awesome.

Drama. Triumph. Legacies. Debate. Wonderfulness.

Fantastic.

But that’s not why I want to write about.

I want to write about this …

What you see above is the DVD cover of the Rio Olympics opening ceremony.

It was available at my local DVD store in Shanghai within 4 days of the ceremony happening.

For the equivalent of 90pence.

Copied. Duplicated. Distributed within 4 days.

FOUR DAYS.

Say what you like about the morality of what they’re doing – or lack of it – but you have to admit that’s quick.

Usain Bolt quick.

And if the IOC and Rio Authorities are pissed off about this … I’ll leave them with this.

China only focuses on things they can make money from, so by being copied, they’re saying there was demand for it.

In other words, you did a good job,

In even plainer speak, it’s a [kind-of] compliment.

And besides, you can’t really complain about doing bad things, when you used[?] to do this.

So enjoy the praise and look forward to the closing ceremony.

I can send you a DVD of it in about 4 days if you like …



A Commercial Break …
August 18, 2016, 6:23 am
Filed under: A Bit Of Inspiration, Comment, Culture

You’ll be glad that today I won’t be writing about anything plannery.

Nor will I be going on about Queen, Birkenstocks, gadgets or my best friends appendage.

What I will be writing about is something I recently saw in Tokyo.

Specifically THIS something …

What is this not a thing?

Seriously, why isn’t it.

A bread buffet sounds the greatest thing ever … though I must admit it could be superseded by a bread buffet with endless portions of salted french butter.

And that, ladies and gentlemen, is why travel is one of the greatest things ever.