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In their bid to keep earning an income, bands – especially old bands – have been licensing their name to all manner of inappropriate things.
Jimi Hendrix’ family sold his name to a vodka brand.
Queen sold their name to a bunch of terrible ad soundtracks.
Elvis’ estate flogged his name to literally everything.
And now this.
The Beatles watch. With Raymond Weil.
Do they need the money?
Do they need the fame?
Do they need their ego stroked?
And what about the person who buys it?
Do they think owning a watch that has no real connection to The Beatles other than a licensing agreement makes them feel like they’re are a member of the band?
Do you think owning a watch that has this on the back of it …
… makes you look cool to your friends?
I appreciate that in commercial terms – where there is demand [though in this case, I wonder if that is really the case] there is money to be made, but I wonder if the guys who agree to this sort of thing realise that ultimately, they’re damaging their legacy rather than securing it.
As I wrote a while back, sometimes stubborness is a virtue.
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