Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Cunning, Devious Strategy, Insight, Marketing, Periods
This is either brilliant insight or utter shopper mentalness.
Trouble is, I’m not sure which.
As I’ve written before, supermarkets have a history of falling into either of these camps.
I’m leaning towards this being ‘brilliant insight’ … just because they’re offering the ‘King Size’ bar, rather than the regular … but that could also be because I’d buy 5 packets of tampons for a free chocolate bar.
Hell, maybe this is what it is really about.
To give men who normally feel awkward buying this sort of thing for their wives/girlfriends/daughters, the courage to pick a box up.
Now that would be truly brilliant insight. Maybe even bordering on devious strategy.
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