The Musings Of An Opinionated Sod [Help Me Grow!]

Passion In The Details …

So I was reading a magazine this week when I saw this …

As you can see, it’s a photo of the NBA offices in the US, but what I love is the way the area around the lift buttons has been designed to look like a basketball.

Not a big thing you may say … and you’re probably right, but that sort-of attention to detail shows someone who has thought about what they’re doing and cares about what they’re making and in this day and age, I find that more impressive and appealing than the hype that goes along with every big ad campaign launch.

For me, this is more evidence that some of the most interesting work these days is coming from design firms rather than ad agencies.

Maybe that’s because design has to think in the long term whereas most ad campaigns think about the next 30 seconds … but in terms of developing ideas with lasting and sustainable impact, I think design companies are miles ahead from most ad agencies these days and if anything should kick our arse to get back to our craft, it’s that.


10 Comments so far
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a fucking basketball cut out for a lift button is more interesting than fucking ad agency shit? youre right but thats the worst fucking example in the whole fucking world.

Comment by andy@cynic

Hope you have been OK today. Same for Dave.

Comment by Pete

Dave’s with us. Drinking my booze.

Comment by andy@cynic

This makes me happy. Not the drinking of the booze, but you’re together. But not ‘together’. Ha.

Comment by Rob

OK … OK … it’s a bad example, but when you look at things like the SONOS logo and the wheelchair access steps I wrote about a while back – and – you get what I mean. I appreciate a basketball sized hole is probably not the best example of design prowess … but then there’s a bunch of people who wouldn’t have even done that.

Comment by Rob

Adam Silver is trying very hard to look natural in that unnatural pose.

Comment by Pete

I don’t even know who he is and I can tell he is faking comfortable pose.

Comment by Rob

There’s a sign that tells you who he is – so much for advertising effectiveness.

Comment by John

well the fucking world was captivated by this post wasnt it campbell.

Comment by andy@cynic


Comment by John

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