Filed under: Brand Suicide, Communication Strategy, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Crap Products In History, Marketing, Marketing Fail, Taboo Categories
Yeah … a fag company advertising their death sticks with the line, “Life. Full On”
OK, so this photo was taken in a market where cigarette advertising is still allowed – which means they’re already behind the times – but unless their interpretation of ‘Life. Full On’ is one Salem fag puts 10 years of hard-livng pressure on your heart and lungs … then they’re a bunch of lying bastards.
For the record, I took this photo in 2006, so there is a very good chance this campaign – and cigarette legislation – has changed. But since when has that ever stopped me.
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