Filed under: Brand Suicide, Brilliant Marketing Ideas In History, Comment, Communication Strategy, Crap Marketing Ideas From History!, Creativity, Cunning, Fashion, Marketing, Marketing Fail
So the last couple of days have been about brands who have completely lost the plot as regards what marketing should be.
Well today we’re going to talk about something a bit different … namely a brand that seems to have completely lost the plot regarding what naming should be.
Yes, this is real.
A new women’s brand opening in China called Titty&Co.
Now you could say this name is genius because the level of PR they’re going to get is huge.
But will it help them long term?
If the brand had a more punk-type vibe – fighting sexism by using sexism – maybe, but given it appears they want to be NEXT … I’m not so sure.
That said, as I wrote once before, Asia loves coming up with brand names that literally explains what it does.
So by that token, I imagine Titty&Co just sell tops.
Either way, I bet the ‘Look Book’ that they mention above becomes the most popular part of their site. For men.
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