Filed under: Attitude & Aptitude, Brand Suicide, Comment, Corporate Evil, Crap Products In History, Cunning, Devious Strategy, Egovertising, Fake Attitude, Innovation, Marketing Fail
There are a lot of people who think that in the digital age, nothing can be kept secret.
Maybe they’re right, but that doesn’t hide the fact that some people can keep their secret from being found out for a pretty long time.
Case in point is Elizabeth Holmes – the much lauded, self-made billionaire of biotech start-up Theranos.
That’s her in the photo.
While many have written about her, her story is really one about confidence.
Or should I say the dark side of confidence … both in terms of how she used it and how many fell for it. That said, it is also a story about the fear of missing out and how cash can blind the judgement of many otherwise sensible people.
[But, fortunately, not all]
It’s a truly scary story though I must admit, the thing that shocked me most was learning there was a guy in the US – admittedly a Brit – who had never worn a pair of jeans.
Anyway if you haven’t seen it yet, I encourage you to read it … it’s a modern day version of the Emperor’s new clothes.
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