Filed under: Agency Culture, Attitude & Aptitude, Communication Strategy, Creative Development, Creativity, Culture, Experience, Insight, Marketing, Perspective
So a few weeks ago, I talked to The Kennedy’s about something that rarely gets talked about … and that is there’s times where the creative process feels like a battle.
Sometimes it feels like you’re fighting your colleagues … sometimes it feels like you’re fighting your clients … sometimes it feels like you’re fighting yourself … but here’s the thing, it’s absolutely OK to experience these things because in my experience, nothing great happens if there hasn’t been tension along the way.
Of course there’s a point where decisions and directions have to be made and everyone needs to unite behind an idea to make it sharper and push where it can go [which should happen once you’ve tried stuff rather than just talked about the theory of it] but the fact remains nothing worth doing can be achieved without some scars and frustrations along the way … so rather than hide from it, embrace it.
8 little things that can ensure it’s only a momentary battle, not a bloody war …
1. Focus on the idea not your ego.
2. Try things, don’t just talk about them.
3. Be passionate but never be personal.
4. Remember everyone wants the same thing.
5. Hear feedback as help, not attacks.
6. Listen before you speak.
7. Rally behind decisions.
8. You can tell when the work was fun to make.
It has taken me almost 30 years to learn these things, but the difference it makes is huge – both to your personal fulfilment and the work you get to be a part of.
Of course, for it to work, everyone needs to understand this and practice it* … but when they do, more often than not you come out of it with something you’re all excited and proud of, which is what it’s supposed to be and why this industry – when it’s good – is very good indeed.
Don’t worry, I won’t be writing any more semi-professional posts for at least 1000 years.
* It hopefully goes without saying that stuff like having a great brief, a great team and a fair amount of time to explore possibilities [etc etc] has already been accounted for.
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