The Musings Of An Opinionated Sod [Help Me Grow!]


It’s Red Nose Day Every Day …

I’m back. Which means the operation went well.

Otis is still in Australia but he’s doing well and has starting dancing again so his Mum and me can breathe a massive sigh of relief.

With that in mind, let’s get back to more bland, boring stuff … starting with this:

I’ve always been of the belief that whether it’s an ad or a film or a product … it’s the details that really define who you are.

They can demonstrate the standards of the brand … the quality of the product or the stupidity of the ad agency amongst countless other things.

You see while society is often distracted by the big and the shiny, it’s the little things – often hidden in the shadows – that truly demonstrates whether the people/brands you are associating with, value you as much as they are asking you to value them.

I truly believe that, but the fact of the matter is I’m only saying it so I can post this picture …

At first I thought it was just a genius and cunning idea by the brand/agency to make their fairly bland ad stand out, then I saw the website was partially obscured and realised that it was just another example of lack of craft and care.

If they do that to their ads, I daren’t imagine what that means Cake Box do to their food.

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17 Comments so far
Leave a comment

Learning Otis is ok is the only good thing about this blog restarting.

Comment by Billy Whizz

Nailed it.

Comment by DH

I am so happy to hear the good news about Otis, so I can’t imagine how you must be feeling. As for Cake Box, I question whether making your brand be ridiculed is ever a good idea. Intentional or otherwise.

Comment by George

Why do companies selling food or fashion advertise on the backs of busses when they are always dirty and ugly?

Comment by DH

I agree, I once said that to Sunsilk and they looked at me as if I was being a petty asshole. Or should I say, a more petty asshole.

Comment by Rob

Great news on Otis.

Comment by DH

I’m wondering what your clothing details say about your personal brand.

But you’re right about this lot. Their website tells me that “The founders of Eggfree Cake Box follow a strict lacto vegetarian diet” but despite being in business since 2008, they haven’t got round to completing their History page which just says “coming soon”.

Comment by John

it says there are a lot of fucking stupid employers out there. and youre telling me this cake shit is for veggies and they dont say that in the ad? double fucking idiots. make that triple.

Comment by andy@cynic

Didn’t know you were a Trottite.

Comment by John

I know the website is partially hidden, but it does say egg free cake.

Comment by Pete

she looks like a fucking clown which is appropriate because her cake looks like a fucking joke. why the fuck dont companies understand the quality of your ads dictates the quality of your reputation. i suppose i should be glad the owners of cake box didnt put “10 reasons to come to us” in their shitty looking ad. the only fucking positive.

Comment by andy@cynic

and an orange fucking apron makes her look like a road worker in their luminous fucking best. never understood why they wear those because they never seem to be doing any fucking work.

Comment by andy@cynic

The exception being Japanese road workers.

http://tinyurl.com/j799qwl

Comment by Pete

Japan is generally the exception that proves the rule in all things service related.

Comment by Rob

Fantastic news on Otis.

Comment by Pete

Thanks for all the emails/SMS/comments about Otis – both on here and while it was happening. It meant more than you could ever imagine and I’m so happy he’s back at it like nothing ever happened.

Comment by Rob

thats because we like him a fuckload more than you.

Comment by andy@cynic




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