Filed under: Attitude & Aptitude, Brand Suicide, Comment, Communication Strategy, Corporate Evil, Crap Marketing Ideas From History!, Crap Products In History, Fake Attitude, Innovation, Marketing, Marketing Fail
To all you poor souls that hoped 2017 was going to be better than 2016, I have some bad news for you.
This blog is back.
I know … I know …
Look, I’m pretty sure you had a good festive season and a drunk New Year – not to mention some time off work – so rather than condemn me as a person trying to ruin your 2017, see me as a kind soul trying to prepare you for the misery the next 12 months has in store.
It’s going to be an interesting year … what with Trump as President and a bunch of other stuff [which I’ll talk about at another time] but to continue with my theme of compassion, I will ease you into the pain of this blog with a little rant.
I know, I’ve written about them before … but I came across something recently that really takes the overhyped biscuit.
I can just about live with the fact they call them ‘reimagined’, but ‘this changes everything?’
Give me a break.
Sure, it might change it for people who have difficulties like the elderly or the handicapped [am I allowed to say handicapped?] but using a picture of an able-boded, youngish male seems to imply they literally mean every single person – regardless of age or physical capacity.
Better yet, they use a picture where despite having these ‘new-fangled’ shoelaces, you need to bend down and use your hands to ease your foot into the shoes … which begs the question, WHAT’S THE FUCKING POINT.
I liked Kickstarter.
I’ve bought a ton off Kickstarter.
But sadly, I’ve had more disappointing experiences than positive.
Sure, that’s not entirely their fault as they simply act as a hub for the companies trying to raise capital, however it seems that rather than be more stringent in the quality control of companies they allow to use their site, they have decided to take a course of action that involves hyping up average products at an inflation rate that resembles Russia in the mid-1990’s.
This approach may keep some people coming in, but it is increasingly turning people off … because when all their ads on social media promise products that are going to revolutionise/change/evolve/solve/innovate the World as we know it, what they actually say to people is, ‘here is some more bullshit for us to ignore’.
Maybe these shoelaces do change everything.
Maybe they are the product that will bring World peace.
But when you associate with a boy who has cried wolf too many times, you end up being ignored by everyone.
Entrepreneurs, take note.
Oh it’s good to be back.
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