The Musings Of An Opinionated Sod [Help Me Grow!]


When You Admit Your Faults, You Win Their Love …
February 15, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cunning, Marketing, Marketing Fail

On Monday I posted about a company being massively unsubtle in their attempt to look good.

Today I talk about a company who is blatant in highlighting where they screwed up.

And I have much more compassion towards this company than the former.

So a friend of mine recently saw this in his local store in Portland.

Putting aside the fact that most people by now should know Coconut Water is a massive hype, there is something inherently charming in the fact they are acknowledging they fucked up.

OK, maybe if you’re Steve, you might think differently … but in a World where no one seems to want to admit a mistake, a wrong doing or a less-than-favourable result, it’s massively refreshing.

Certainly more refreshing than Coconut Water.

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20 Comments so far
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Portland is full of racist hippies.

Comment by Billy Whizz

Don’t you mean conservative crazies?

Comment by Bazza

thats fucking good. for you.

Comment by ansy@cynic

So much Portland hate.

Comment by Pete

I know that the perception many people in Portland put out isn’t necessarily how they all act … but woah, that’s some major city fighting talk. I thought that sort of thing was only reserved for Nottingham folk against sheep-shagging Derby dwellers.

Comment by Rob

Anyone who thinks coconut water is good for you is a nut.

Comment by Bazza

you know coconut water has had its fucking day when portland doesnt want it. only thing worse would be if lalaland turned their fucking noses up at it.

Comment by ansy@cynic

Ansy? Is there something you want to tell us?

Comment by DH

yeah campbell, lets all celebrate a company making a big order fuck up and say theyre doing a great job. what next campbell? saying enron were brilliant for letting their execs steal millions. twat.

Comment by ansy@cynic

This also explains why Rob supports notts forest.

Comment by DH

I think comparing Enron with a market that ordered too much coconut water may be a little unfair.

Comment by Pete

Thanks Pete. I think there’s a major difference between over-ordering and major embezzlement, but maybe Andy has become Mother Theresa overnight.

Comment by Rob

all shit starts off small. if any fucker should know that its you campbell.

Comment by andy@cynic

This guy Ansy certainly lives up to his name.

Comment by John

fucking technology.

Comment by andy@cynic

I blame Baz.

Comment by DH

But I didn’t order any coconut water.

Comment by Bazza

You get your staff to do that.

Comment by John

What can brands learn from Steve and his coconut water?

Comment by Marcus Brown

Don’t hire Steve for coconut water management.

Comment by Rob




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