Filed under: Brand Suicide, Comment, Communication Strategy, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Creativity, Fake Attitude, Marketing, Marketing Fail
Right now, in supermarkets across super-conservative Singapore, is this …
Yep … that’s a real thing.
The product originates from the UK but – unsurprisingly – had it’s advertising banned there on the grounds of indecency.
[Which is why I’m kind of scared what they mean by 100% natural]
The fact it has been able to run this sort of thing in Singapore highlights the authorities there are either ultra-naive or super-broadminded.
Given the Red Dot Nation is not renowned for its liberalness – despite things like this getting through the system – I assume the introduction of a hoverboard in the visual convinced the powers-that-be that this was a genuine ad for a brand celebrating an active lifestyle.
But not quite as idiotic as the immature boys/expat wankers who’ll buy the stuff thinking they’re being witty. On the positive, the moment they’re seen with a can, they’ll be more hated than a Nottingham Forest owner. And trust me, that’s seriously hated.
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