Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, Crap Campaigns In History, Crap Marketing Ideas From History!, Marketing, Marketing Fail, Media
As most of you know, I love car-crash internal videos.
I love them for so many reasons …
The ridiculousness of ego.
The appalling lack of judgement.
The desperation packaged as confidence.
Or it was until I saw this …
No, it’s not a spoof.
It’s actually meant to make working in the Australian Department of Finance look attractive.
Apparently it cost $4,000 … having looked at it, that’s still $3,995 too much.
What were they thinking?
OK, I get what they were thinking, but how did they think this was good enough to release?
Hell, they should have known it was going to be a pile of fucking awful the moment they saw the ‘script’.
But no …
And then there’s the decision to use the real employees in it.
I appreciate the attempt to make it authentic, but people can’t act being people.
Hell, even Keanu Reeves – a Hollywood actor – finds it hard to act being a person.
I get some intern may not realise the stupidity of agreeing to appear in something like this … but what about the senior guys? Unless they had a gun put against their head, they should have absolutely refused to do it.
Hell, if they were threatened with death, they should have taken that option because the embarrassment of appearing in something like this – or even working in a place that does something like this – is potentially career destroying.
All in all, this is going to be remembered for all the wrong reasons.
They could have saved it if they came out and said, “guess we should stick to working with the numbers that run the country, rather than act”, but no they’ve said nothing which means they might think this is really good.
The lack of self-awareness within companies and organisations that supposedly understand or represent the masses is mind-blowing.
Worse, their lack of appreciation that everything you do say’s something about you to all who experience it is bordering on insanity.
But on the bright side, their blindness is my light.
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