Filed under: Attitude & Aptitude, Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing, Marketing Fail
So after the big news on Friday – at least big news for me – I thought I’d start this week with evidence that while my life will be changing, this blog will remain painfully the same.
A few weeks ago, I received an email from an industry magazine – based in Asia – saying I qualified for this.
To be honest, I was kind-of excited.
I love Wired and to get it free was going to be a lovely gift.
They even highlighted I didn’t need to provide ‘credit card’ info which meant it wasn’t a scam.
So I quickly clicked on the link.
All they needed was my address.
And so I quickly filled in the form, pressed send and then saw this on the screen.
“THIS OFFER IS NOT AVAILABLE TO PEOPLE IN YOUR REGION”
I did it again.
I checked the email once more.
Clicked on the link once more.
Filled in the form once more.
Same result. Every single time.
Now I appreciate it’s not Mercury Magazine’s fault as they weren’t the people who sent me the original email, but you’d think that the company who did – who, let’s remember, are based in Asia – would have checked the people in their fucking region could receive what they’re supposedly offering them.
But it appears they didn’t … which means the special place I have in my heart for them, is one of hate, rather than love.
All because they were either lazy or stupid.
It blows my mind something as basic as this could be so badly done, which should serve as reminder to everyone in the industry that if we want to regain the respect we once enjoyed, it’s about what we do rather than what we say.
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