Filed under: Attitude & Aptitude, Brand Suicide, Comment, Communication Strategy, Crap Campaigns In History, Crap Marketing Ideas From History!, Embarrassing Moments, Marketing, Marketing Fail
I get pester power.
I understand how that dynamic can work and works.
I also know the airline industry is very competitive and the A380 hasn’t been as super-successful as was originally expected.
But – and it’s a really big but – I’m not sure that tactic will convince an airline carrier to suddenly start buying A380’s.
Not just because those planes – or any plane for that matter – are the sort of thing you buy on a whim, but because most airline travellers tend to choose the carrier rather than purely the plane they will be travelling on.
And then there’s the bullshit of their domain name.
Look, I know the actual name of the plane is A380 – as in Airbus 380 – but the inclusion of the ‘a’ makes the domain name sound like it’s the passengers who fly the bloody thing.
As in I FLY A 380.
Why couldn’t they change it to ilovea380.com or itravela380.com?
Yes, I know I’m sounding John Doddslike, but it makes something bad even worse … and don’t even get me started on how utterly boring the website actually is when you go to it.
Honestly, what do they think this campaign is going to do?
What the hell are the KPI’s for this campaign?
And seriously, how the hell are they justifying ‘the passengers favourite’.
I would absolutely kill to know the thinking behind this work because in a weird way, it has put me off Airbus and A380’s … and judging by fact they’ve only received 14 emojis – of which at least 1 is ‘shocked’ – it would seem I’m not the only one.
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