The Musings Of An Opinionated Sod [Help Me Grow!]


Welcome To Delusional …

I get pester power.

I understand how that dynamic can work and works.

I also know the airline industry is very competitive and the A380 hasn’t been as super-successful as was originally expected.

But – and it’s a really big but – I’m not sure that tactic will convince an airline carrier to suddenly start buying A380’s.

Not just because those planes – or any plane for that matter – are the sort of thing you buy on a whim, but because most airline travellers tend to choose the carrier rather than purely the plane they will be travelling on.

And then there’s the bullshit of their domain name.

iflya380.com

Look, I know the actual name of the plane is A380 – as in Airbus 380 – but the inclusion of the ‘a’ makes the domain name sound like it’s the passengers who fly the bloody thing.

As in I FLY A 380.

Why couldn’t they change it to ilovea380.com or itravela380.com?

Yes, I know I’m sounding John Doddslike, but it makes something bad even worse … and don’t even get me started on how utterly boring the website actually is when you go to it.

Honestly, what do they think this campaign is going to do?

What the hell are the KPI’s for this campaign?

And seriously, how the hell are they justifying ‘the passengers favourite’.

I would absolutely kill to know the thinking behind this work because in a weird way, it has put me off Airbus and A380’s … and judging by fact they’ve only received 14 emojis – of which at least 1 is ‘shocked’ – it would seem I’m not the only one.

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15 Comments so far
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You get pester power because you have used it successful for years.

Comment by DH

poor otis. outpestered by his fucking old man.

Comment by andy@cynic

Trust me, he does alright.

Comment by Rob

Any insight on this Lee?

Comment by DH

Yes. It is not very convincing.

Comment by Lee Hill

campbells version is “i fly on freebies”.

fucker.

Comment by andy@cynic

the fuckers in the photo look like theyre at the very back of the plane. why the fuck would you anyone trust the opinion of some fuckers looking that happy sitting next to the fucking toilet for 12 hours. twats.

Comment by andy@cynic

Your comment reminds me of the time I flew from Indonesia to Sweden say next to the toilet at the back of the plane. I didn’t smile once, but then I wasn’t in an A380.

Comment by George

Best place for you.

Comment by Billy Whizz

Didn’t think much of your urls either and was wondering why it was called an A380 – as if it makes any difference to the purchase decision. Googling revealed this from a forum back in 2001.
“Just heard this explanation on the radio on the day Airbus officially launched the project and went from A3XX to A380 :
They asked marketing experts, and they found

A350 would be the normal Name, but that is a too small step in numbers for the step in Aviation, this Plane shall represent.

360 would mean a full circle, so no progress, very bad

370 is bad because the 7 is an unlucky number for our asian carriers, who should buy the plane (don’t know why JAL owns Boeing 777, but never mind Boeing might have no marketing experts )

380 makes sense, two 340 above each other (2*4=8) and looking like the cross section.

That’s the outcome if others than engineers decide something”

Comment by John

Boeing will destroy Airbus should they ever launch a Boeing 10,000.

Comment by George

To be fair, if they had explained why they recommend using the name ‘A380’ in a similar fashion – and time – that it took to read your finding, it would have been OK. The fact that they probably took months and months and charged millions and millions means the process they used is one called ‘fee justification’.

Comment by Rob

More like fee generation.

Comment by Pete

Advertising plane crash.

Comment by George

Yep. Their heads are in the clouds literally and metaphorically.

Comment by Rob




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