The Musings Of An Opinionated Sod [Help Me Grow!]


WiFi Wickedness …

Just to make sure no one is under the mistaken illusion that this blog is topical, I wanted to bring your attention to something that happened way back in March 2016.

OK … OK … I know for this blog, that’s pretty topical, but let’s put that aside for now.

As I’ve discovered over the years, the car industry may be one of the most competitive industries out there and nothing highlights this more than at Auto-shows.

Seriously, it often appears the focus of the manufacturers is simply to out-do the competition rather than try to engage the potential owner.

Anyway, at New York Auto Show last year [yes, last year] Audi set up a bunch of free Wi-Fi networks and gave them names that highlighted the A4’s features over the BMW 328i.

And because people are always scrambling for free wifi at conventions like this, a huge amount of people not only saw it, but got educated by it at the same time.

Simple, smart, evil.

Of course, this isn’t a new thing, just a smart thing.

A deviously smart thing.

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24 Comments so far
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According to your instagram, you’ve just bought an Audi. Coincidence?

Comment by DH

youve bought a fucking german handbag? please tell me its a tt, i need a big fucking laugh.

Comment by andy@cynic

It’s much larger than that – for obvious reasons.

Comment by John

campbell has bought a daddy car. thats made my fucking day.

Comment by andy@cynic

That wasn’t the obvious reason I meant.

Comment by John

Do you still have an escalade?

Comment by Bazza

fuck you baz. thats a man mobile.

Comment by andy@cynic

I have bought a German handbag. In fact 2 … though one is literally a German handbag as it’s a Mini for Jill, despite the fact it’s not that mini whatsoever.

Comment by Rob

I hope that’s not a comment on Jill’s parking expertise.

Comment by John

And for you, 2016 is topical.

Comment by DH

based on his fucking fashion and music choices, so is 1984.

Comment by andy@cynic

That’s a compliment. Haha.

Comment by Rob

Unless the Audi stand was next to BMW or they sponsored wifi throughout the hall, this idea would be useless. Just saying.

Comment by DH

It was throughout the hall apparently. But I still think the trolling of BMW was the sort of thinking designed to get ad industry coverage when they should have just focussed on posiitves re Audi and how the wifi offering illustrated that.

An idea that wasn’t thought through.

Comment by John

it was designed to play to the ego of the car client. if you think the fuckers in adland are bad, you should see the fuckers in carland.

Comment by andy@cynic

Fun, but the biggest winner is the conference organizer who knows they can sell this years wifi sponsorship at a huge mark up.

Comment by George

Yep …

Comment by Rob

just to be clear. its my fucking birthday tomorrow and i better have expensive fucking presents waiting for me when i come back from my holiday. you have been warned.

Comment by andy@cynic

My $3 Tower Records voucher should be with you by the morning. [It’s your birthday in China already!]

Comment by Rob

more generous than youve ever fucking been before. the new gig must be paying you a fucking fortune. wanker.

Comment by andy@cynic

Campbell screws companies more than the banks.

Comment by Billy Whizz

Happy birthday Andrew.

Comment by Lee Hill

i want to ask where my fucking first class round the world ticket is but youve done more than every other tight fucker on here. my gifts better be stuck in customs or shit is going down.

Comment by andy@cynic

Audi: God’s way of telling you you paid too much for your Skoda.

Comment by Ian Gee




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