The Musings Of An Opinionated Sod [Help Me Grow!]

I Am Just Sharing An Article Because That’s What You’re Supposed To Do On Social Media …
October 10, 2017, 6:15 am
Filed under: Advertising, Agency Culture, Comment, Marketing, Marketing Fail

I don’t know if the article I’m linking to is true.

To be honest, it doesn’t matter if it is or if it isn’t, because I have no opinion on the matter.

Definitely not.

The only reason I’m sharing it is I have been called a social media whore in the past and this is my attempt to ‘upgrade’ myself to a social media escort.

The fact the article has some vague link to the industry I work in is purely coincidental, but as we’re here, I feel there are 3 things I should add:

+ I worked for WPP on 2 separate occasions.

It is a huge organization full of great companies and smart, talented people.

In my time there, my overall experience was generally positive.

+ WPP have done nothing illegal.

Immoral perhaps – given one of their agencies also did this anti-gun campaign – but not illegal.

+ While I appreciate that a corporation has a legal obligation to make money for their shareholders, a companies ‘values’ means nothing if you don’t live by them.

For the record, these are WPP’s values:

WPP & its operating companies have as their core values honesty, integrity & respect for people. These core values determine the way we approach business & they define the principles in which we expect our people to behave in the conduct of our business.

It will be interesting to see what happens with this story.

Or should I say, it will be interesting to see what happens next with this story.


22 Comments so far
Leave a comment

to be fair to sorrell, his values are the cheapest thing he has for sale.

Comment by andy@cynic

to be fair to sorrell, his values are the cheapest thing he has for sale.

Comment by andy@cynic

why the fuck has my comment come up twice. is this some wpp shit to let their lawyers find dissenters quicker. wankers.

Comment by andy@cynic

Probably. After making the mistake of hiring me twice , I am sure he put his lawyers on surveillance.

Especially when I did this:

And this:

Comment by Rob

at least i only made that fucking mistake once.

Comment by andy@cynic

To paraphrase. A value isn’t a value until it has cost you something.

Comment by Lee Hill

Yep. Though they may have a different definition to ‘honesty, integrity & respect for people’ than I do – which may be where the difference of opinion occurs.

Comment by Rob

their definition changes depending on the number of fucking zeros attached.

Comment by andy@cynic

It might not be illegal. If might not be a huge amount of money. But this would not be the first time a WPP company has profited off something unsavoury. Yet shareholders will continue to expect higher returns and Sorrell will ask for higher compensation.

Comment by Pete

Oh yes, I’d forgotten that. Wasn’t it some dictator they were found to be helping. Though if I remember, it was explained as some rogue WPP office/company and the relationship was stopped the moment they were found out.

Comment by Rob

Advertising doesn’t kill people. People kill people.

Comment by John

A job with the NRA or WPP is waiting for you.

Comment by DH


Comment by andy@cynic

On brand for both groups.

Comment by DH

Definitely on brand.

Comment by Pete

just read about your mate. fucking horrible. be kind to yourself today campbell and give that family of yours a big fucking hug.

Comment by andy@cynic

Cheers mate, I did. It’s absolutely devastating news.

Comment by Rob

Oh Robert, I am so sorry about RoObin. I didn’t know him but I had read his piece in Heather Lefevre’s book and he seemed a great guy. As for WPP. It’s disgraceful but it should not be a surprise when one of their biggest clients, Dove, is found to acting immorally in the same week.

Comment by George

Thanks mate, he was.

I honestly don’t know what’s worse, the Dove thing or the WPP thing. Probably Dove, because it’s so obviously insane that I can’t believe no one stopped it.

Comment by Rob

It wasn’t an isolate dincident.

Comment by John

I have just read about your friend Robert. Terribly sad.

Comment by Lee Hill

The Dentsu name got dragged through MSM recently, now WPP’s turn. At least one generally stands for something worthwhile, as for WPP …

Comment by Man in a box

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