The Musings Of An Opinionated Sod [Help Me Grow!]


When Brands Are Fucking Delusional …

OK, full disclosure, this is old.

OK, I know ALL my posts are old, but this is old even by my old standards.

I found this photo from an Australian supermarket in my emails and I still can’t quite believe a company would do this and not think people would find it insulting.

No, your eyes do not deceive you, Woolworths Australia thought it was a good idea to print point-of-sale material that laughed at the madness of spending $10 on a BBQ chicken, when theirs are only $9.88.

A saving of 12 cents.

A saving of 1.2%.

Look, I know they say ‘look after the pennies and the pounds will look after themselves’ but come on …

Do they honestly think someone who wasn’t going to buy a BBQ chicken will suddenly want one because they are saving 12 cents on it?

Or do they think someone who shops at another supermarket and wants a BBQ chicken will make a special trip to Woolies to save that 12 cents?

I literally don’t understand this.

And then there’s the fact that the cost of producing and distributing that point-of-sale probably added about 12 cents to the cost of those BBQ chickens, so all this means is Woolworths aren’t actually the fresh food people, but the foolish food people.

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15 Comments so far
Leave a comment

The real reason this is old is that it took you a couple of months to work out the discount calculation. Right?

Comment by John

FTW.

Comment by DH

Hilarious.

Comment by Lee Hill

and the fuckers still not sure he got it right.

Comment by andy@cynic

That obvious huh?

Comment by Rob

No. Just obvious.

Comment by DH

For a man that got 2% in an exam, I’m impressed with your math.

Comment by DH

so easily fucking impressed. twat.

Comment by andy@cynic

Thank you Dave, only took me 3 months to work out and then wait 4 months for my CFO to have the time to check the result. Which he did in his head. HIS HEAD!!!

Comment by Rob

How do you keep getting employed?

Comment by DH

Isn’t 10 bucks aussie a quarter in real money?

Comment by Billy Whizz

It’s to distract you from their terrible slogan “the fresh food people”

Comment by Bryan

I had a roast chicken sandwich for lunch that cost more than $10.

Comment by George

Hipster!

Comment by John

Rob, the roast chooks have been eight bucks at Woollies for the past year. How old is that picture?

Comment by Ian Gee




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