The Musings Of An Opinionated Sod [Help Me Grow!]


History Repeats Itself …
January 15, 2018, 6:20 am
Filed under: A Bit Of Inspiration, America, Anniversary

Today is a national holiday.

It’s Martin Luther King day.

A day to celebrate the life and achievements of this great man.

And yet America seems to be heading back to those terrible times of prejudice and discrimination.

Not all America, but enough of America.

Which is why Donald Trump better not be taking today off, because it’s obvious by his actions and beliefs that he wants those times back. Then again, it’s hard to take a day off when you’re already playing golf everyday.

Everyone in America should re-watch Martin Luther King’s most famous speech …

Not just to remember and honour his brilliance, but to realize America is currently heading backwards not forwards.

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Lessons From The Past For The Future …

It’s the last day of the first week of blog posts for the new year.Congratulations, you’ve survived.

So I thought I’d end the week on a positive.

No, a real one.

You see there was recently read a Linkedin article asking people what piece of advice they would give to their children.

Obviously this is a big, big question because ultimately, there’s so many things you could say and want to say.

But then I realized the advice I got from my parents is still probably the best advice I could give.

Advice that not only prepares you for the life ahead, but prepares you to get the most out of what is there and who you are – which, when you come to think of it, is probably the best advice of all.

So with that, I pass onto Otis what my beloved parents passed on to me.

+ A life of fulfillment is more enjoyable than a life of contentment.

+ Be interested in what others are interested in.

+ Make your own mistakes not someone else’s.

I might not have managed to do them all, all the time, but those pieces of advice have helped me enjoy a life that – let’s face it – I don’t deserve to have, which might be the one thing I’ve done that my parents would be the happiest about.

So to Mum and Dad – thank you – you might not realize it, but you’ve given your grandson one of the most valuable bits of advice he’ll ever have.

Have a great weekend.



How To Get Ahead In Your Career Without Being A Corporate Toady …

I’ve always found management an interesting concept or – more specifically – how people become managers.

Most of the time, it seems someone who is good at their job gets promoted and told “… there you go, manage the department”.

Little support. Little guidance. Masses of responsibility.

Now having done this for a long time, I realize the folly of this approach.

Sure, it’s nice to feel you’re being recognized, have a bit more responsibility and power and get more cash … but it also is the fast-track to bad habits, bad practices and bad career decisions.

You see management is complicated.

On one hand you have to lead your department … set a direction, instill standards and beliefs and develop a gang.

On the other, you have to put yourself second to enable your team – and the people within that team – to grow and develop and ultimately, take your job.

Few have the skills to work this out on their own – let alone execute it – which is why the older I get, the more grateful I am that I was given such great help from my amazing mentors and certain bosses.

You see in the early days, I saw career development as simply going from employee to boss to big boss.

In my mind, if you were a good employee you might get to be a boss and if you were a good boss, you might get to be a big boss.

That was it.

But my mentors – and some good bosses – made sure I understood that career progression wasn’t just about how good you were in your day-to-day job, but in your ability to develop additional skills.

Sure, some of these were operational skills – really important operational skills – but the advice that made the biggest difference to me was when they told me how I’d need to understand the difference between good management and good leadership.

To be honest, previous to this I never really saw a difference between the two but this quote by Peter Drucker sums up what they told me perfectly …

Now I appreciate anyone who has worked with me in the past might think I am terrible at what I do – and I accept my approach is often unorthodox and filled with dollop-loads of chaos – but understanding how the development of skills and outlook was better for your long-term career than consistency and capability made a real difference to me and that’s why I am such a big believer in feedback and goals.

I should point out this does not mean the ‘annual reviews’.

Sure, they have their use, but if you’re only having these conversations once a year, you’re really not helping anyone that much.

But constantly having conversations – where you discuss where people are and what they’re working towards – makes a difference.

It lets you know where everyone is.

It lets you know where everyone is heading.

It gives you the opportunity to offer the right advice at the right time.

Which enables them to develop the skills that will help them grow not drown.

Which lets them develop their own voice and approach to the challenges they face.

Which lets them work out where they are heading and want to head.

Which lets them get hired for who they are not just what they do.

Which means, ultimately, you’ve done what I believe a boss is supposed to do … which is help your people get opportunities they never thought they could have.

This all may seem so obvious to you all, but I still meet people who think being good at their job means being good enough for career progression and while many companies may agree with that, I am so grateful to my mentors and certain bosses for putting me straight.

May this year be your year.



Proof I Live In A Place That Is The Truman Show Mixed With Pleasantville …

What I’m about to write will make you sick.

It might very well make you angry.

But there is something about Los Angeles I am finding hard to deal with.

Yes, I know it’s an amazing city and where I specifically live – Manhattan Beach – has a landscape that looks like this …

… and a local council who does this at Christmas …

… but the difference between Shanghai in terms of exposure to culture is very, very different.

Don’t get me wrong, it’s there … in many ways, there’s even more of it than in China … but the reality is LA is a series of small towns, 88 to be exact, so you have to actively go to different places to be immersed in the energy of culture whereas in Shanghai, the moment you stepped outside you were drowned in it.

In essence, where once I had to close my front door to stop the roar of culture enveloping me, in LA I have to open it to go find it.

And I’m finding that tough to deal with, because the energy I got from that madness in Shanghai literally energized me.

What makes this additionally difficult is because this is the first time I’ve worked in a place that isn’t in the heart of a city and so the people you tend to run into are either colleagues or people from the agencies around us … like MAL or 72.

Now I appreciate this is a first World problem and it’s not that hard to deal with, but when you are a single-minded believer that to do your job well, you need to be in the middle of cultural craziness – it means that for the first time, I have to actively make time to ensure I am in it.

More than that, I have to make time to make sure the people in my team have the time to stay in it.

Play. Explore. Learn.

And this leads me to the point I want to make.

In my short time in the US, it appears many agencies and clients value data more than culture.

Everything is talked about in terms of data points.

Strategy is created because of data points.

Work is tested for data points.

Now don’t get me wrong, data – if done properly and understood properly – is incredibly important.

More than that, it’s incredibly powerful.

And I’m fortunate I work with some people – and clients – who get that.

But putting aside a lot of what is out there is questionable or the interpretation of it is questionable … the reality is that this data only truly comes alive when it is injected and explored through the texture of culture.

What they think.

How they feel.

What they fear.

The stuff that elevates data from charts to creative opportunities.

The stuff that you only get by being in it, rather than reading it.

And that’s why it’s so important for us to be surrounded by the mess and noise of what is happening around us – not just in the spotlight, but also the shadows – because while it seems many think it is a waste-of-time, it’s the foundation for creating work that is born from the culture rather than is just a bad interpretation of it.



Differentiation …

Over the next few weeks I’m going to be writing a lot about differentiation, including a theory that suggests that while it continues to be vitally important for brands, the way they are going about it is utterly, utterly wrong.

But day 2 of post writing in a New Year is far too early to lay down such heavy subject matters so instead I’ll leave you with this …

Now I admit I stole this photo from a friends Facebook update, but I love it.

Window cleaning from men in kilts.

Bloody genius.

Differentiating while making a statement about sexism in culture all at the same time.

Though I appreciate that second part might be me attributing reasons they might not have had.

But there is something magical in the ridiculousness of it all, something that makes you smile and actually want to have them come over to your place to wash your windows.

And yet it still feels better than the way a lot of big companies approach differentiation.

Maybe it’s because they seem to own the madness of it – laughing with the audience rather than have them laugh at them with statements like ‘no peeking’ – whereas other organizations try and justify their differentiation-for-the-sake-of-differentiation in serious overtones … trying to imply their small and insignificant improvement is the second coming of Christ.

So here’s to the Men In Kilts for reminding us that being serious about what you do doesn’t mean you have to serious about who you are.



New Year. Same Old Shit.
January 8, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment

Trust me, I’m depressed as you are that this blog is back.

On the bright side, it means we must all of had an amazing holiday.

I know I did.

Being with my family and having my best friend and his wife over was amazing.

But that ended almost a week ago.

So now I have nothing left to look forward to.

Nothing at all.

Oh hang on, what about ruining your lives with my rubbish ranting?

Yes, that’s a silver lining … but I’m not totally heartless so to ease you into it, here’s a video to prepare you for the year ahead.

Don’t say I’m not generous.

Till tomorrow …