The Musings Of An Opinionated Sod [Help Me Grow!]


A Bit Of Good News On A Monday …
June 18, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude

After all the sickening birthday posts of last week, I thought I’d ease you into this weeks rubbish. Unfortunately, it’s with something else sweet … but not as vomit inducing. [Unless eaten in huge quantities]

While other industries have made their products more expensive … or charged the same price for a smaller product … donuts have got better value for money.

Better.

So every time you shove one in your gob, you’re literally eating ‘value for money’.

If that doesn’t make your Monday a bit brighter, I don’t know what will.

You’re welcome.

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One Of The Best Things In The World Was Born This Day In 1976 …

I’m writing this from Berlin where it is already the 15th June.

This is important because today and tomorrow are the birthday’s of 2 of the most important people in my life.

My beloved wife, Jill.

My beloved best mate, Paul.

While I’m sure they’re happy I’m in Europe on their special day, I know I cannot imagine my life with either of them not in it, which is why I want to mark the occasion with this post.

[Which is also cheaper than a present, despite the fact I’m sure being away from them on their birthdays is the best present of all]

Paul has been there since 4 days after I was born.

Causing me trouble, mischief and immense amounts of laughter.

Literally pretty much every memory I have in my life involves him.

Every. Single. One.

From first days at pre-school, school and college.

Concerts, booze and accidents.

Girls, games and gigs.

You name it, we have shared – and been there for each other – at every significant high and low in life.

Whether that’s being a shoulder to cry on or a person to point at and laugh ourselves stupid at.

Plus he is the only other person I knew when I was growing up that had a Philips G7000.

Paul is, quite simply, someone I absolutely and wholeheartedly regard as family.

Truly.

I am a better and happier person for him [and the wonderful Shelly] being in my life.

So to my dear, wonderful idiot of a friend, I wish you an amazingly brilliant and immature birthday tomorrow. May it be filled to the brim with immaturity and stupidity, which – let’s be honest – we both know it will.

And then there’s my Jilly.

My wonderful, kind, considerate, beautiful, funny, smart Jilly.

What she is doing with me is anyone’s guess.

From the moment I met her 14 years ago, she has been the one.

More than that, she has been my support system … holding my hand and giving encouraging words of support as we have embarked on a ridiculous journey together.

Different countries. Different challenges. Different adventures.

She’s never complained.

Never demanded anything.

She’s embraced every situation and made it something we can look back on with happiness.

Even those points where I was convinced I’d led us astray, she has backed us to come out the other side and we have.

She is insanely talented, creative and just plain wonderful.

And while everyone who meets her recognises how special she is, they often misunderstand one thing.

She is strong.

Stronger than most people I know.

Not just because she puts up with me, but because there’s not many people who would move countries to be with someone they had only met a 6 weeks earlier.

But she did.

Because she felt it was worth it.

Which means she felt I was worth it … which is utterly incredible.

I’ve written before about her unbelievable levels of compassion, support and love.

How it took me some time to come to terms with the fact I had met someone who wanted to take away any pain or troubles I had in my life.

Not just say it, but actually want to do it.

And she did and does … whether it’s the way she gently consoled me as I tried to deal with the tragic loss of my Mum or simply being the person I turn to when I feel lost or unsettled.

As much as I always felt my life was pretty great, things became infinitely better when Jill came onto the scene.

Then she raised the game by giving birth to our beloved Otis.

I always knew Jill was going to be an amazing Mum, but she does it in ways that continues to inspire and blow my mind at the same time.

The way she focuses on what he needs not what others say he should need.

The way she is teaching him to be a good person, not just a good boy.

The way she fiercely protects who he is when others are quick to judge.

And the result is an amazing, cheeky, pink-adoring, kind, chinese-speaking, curious, creative, mischievous, broom-sweeping, loving, Bez-dancing little boy who I literally couldn’t love anymore.

Not a single milligram more.

Which ultimately means I couldn’t love Jill anymore.

Not a single bit.

She makes the best days better and the worst days, less dark … whether that’s a well timed moment of love or an act of Jillyism brilliance.

I don’t know what I have done to deserve her.

I don’t know if I will ever be able to describe how much I love her.

I don’t know if I will ever be able to do enough to show how much I adore her.

But I’ll keep trying, because as much as this was an amazing present … she’s the best gift I could ever receive.

Happy birthday my darling Jilly, I love you so much.

Rx


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You May As Well Ignore This Week Of Posts …
June 11, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Birthday, Comment

I know, you looked at the title of this post and thought …

“Tell me something I don’t know”.

However this week, it is extra true as it’s the beginning of what LA residents call ‘June Gloom’.

Not just because the land of 72 and sunny becomes the land of 62 and grey … but because it’s a week of birthdays.

Not just anyone’s birthdays, but people close to me.

Including mine.

I know, how depressing is that, eh?

But don’t fret, because I have some good news for you … as you read this, I am on a plane flying to Germany so there are literally no posts for the whole of this week.

Except for Friday … where I try and convince Jill and Paul that a post on this blog is way, way, way better than a present from me.

So enjoy the peace, and I look forward to opening all my presents on my return next week.



Resist The Pressure To Reduce Yourself To Others Standards …

Many years ago, I wrote a training guide called, How to ask questions without being a bitch.

It happened because a junior account service colleague at Wieden didn’t know how to get clients to acknowledge her and the questions she had.

This was not because she wasn’t good, but because of gender stereotypes.

Well recently, I had a similar experience, except this time it was a brilliant strategist that a mutual friend of ours had introduced me to.

In my time in LA, I’ve met a whole host of strategists and – as I wrote a while back – many have left me feeling indifferent.

But not this person.

She was more than one of the good ones, she was one of the best.

Sharp as hell.

Unique – yet well thought out – perspectives.

A genuine love of being creative in interesting ways.

Anyway, as we were talking, I said I’d be really interested in hearing – or reading – her perspective on the future of storytelling. For some reason, she said yes and a few weeks I received a great paper with a great perspective.

Except there was one thing I didn’t like.

“The surprising part of this was the fact that my mentor, a white man, erudite and well-known in his profession, cared about my opinion. To give you some background – I’m in my 30s, a mixed bag of races, city kid, raised by a single mom type through and through. I’m a decade into my career and this was the first time I was asked to share my perspective by someone that, for all intents and purposes, matters.”

I hate it.

I hate that this was the first time she felt she was asked for her opinion.

I hate it for the shit she has obviously had to put up with in her life.

I hate the baggage that has weighed her down.

I hate the low expectations she had been forced to endure.

I hate the bosses she’s had that have told her to follow orders rather than encourage her to find her own voice.

And while she finished her paper with a resolve to not let this shit quieten her ever again, I’m still angry that a great talent has had to put up with shit designed to keep her down rather than lift her up, which is why I ask her – and any other planner who relates to this situation – to embrace my paraphrasing of the advice comedian Michelle Wolf received when she was about to take the stage at the White House Correspondence’s dinner, at the top of this page.

Burn it all down.



Loyalty Only Works If It’s A Two Way Street …

So recently a friend of mine asked me for some advice.

OK, so that was their first mistake, but their question was one they felt I would have some perspective on.

[For the record, I asked her if I could write about this on here and she said yes]

So she’s worked at her company for 7 years.

It’s a good company – one of the best – and she has been rewarded with compliments and payrises.

Over the years, she’s been offered other jobs but has never seriously considered them.

Part of it is because she likes the work she does and who she does it with, the other is her most senior people keep telling her how important and valued she is.

But that’s all that is happening.

Being told rather than being given chances to grow.

Now I appreciate this is still better than many companies do, but now there’s an option on the table that she is genuinely excited about.

One that scares her in a good way.

Rewards her talent both in terms of responsibility, authority, pay and title.

And yet she’s hesitating.

Not because she isn’t excited. Not because she doesn’t like the company. But because she doesn’t feel she has “achieved what she wants to achieve before she feels she can move on” … and that’s what she wanted to talk to me about.

Now anyone who knows me will know I’ll never tell someone what to do. It’s their job to learn from their mistakes and choices. However one thing I do well is ask questions … questions designed to make the person think and get clarity at the same time. And the question I asked my friend was ‘what are you waiting to achieve before you could move on?’

It wasn’t a great surprise to learn that what she was talking about wasn’t actual work, but validation.

Now you could say that she had been receiving this through the compliments, but what she really craved was proof, not words.

Proof in the terms of promotion.

Proof in the terms of new opportunities.

Proof in the terms of new challenges.

I get that – I get that more than you know – but what it meant was she was basically a prisoner, because the longer they withheld the ‘ultimate proof’, the longer she would stay. It is – I imagine – somewhat akin to people who stay with an abusive partner feel. Desperate for approval so regard being abused/overlooked as something that is ultimately their own fault and they stay to try and ‘win them over’.

Now I get staying in a well-paid job is very different to domestic abuse and so if that analogy has hurt anyone, I apologise … but I told my friend 3 things she should think about.

1. When a boss continually compliments you but doesn’t promote you – despite continually, and undeniably, showing your worth – then what they actually mean could be ‘they want you to stay so they don’t have to deal with the shit when you go’. In other words, the compliments are designed more to help them than you.

2. If you have been consistently performing – and your reviews reinforce that – but nothing is happening, maybe you have to accept that their ambition for you doesn’t meet your ambition for you.

3. Lastly – and possibly, most importantly – if this situation has been going on for the last 2 years, how long do you give it before you decide the effort/investment you’re putting in is ultimately working against your bigger goals and potential?

A company that cares is a wonderful thing.

A company that says they care is a different thing altogether.

While it is impossible to help everyone grow in an organisation because – let’s face it – the higher you go, the less roles there are – you do deserve to know where you stand, if only so you can make the right decision for yourself.

Of course, that means you might hear things you don’t want to hear, but while being kept in the dark might help keep your ego in a pleasant state of delusion, it will ultimately bite you at some point in the future.

I don’t know what my friend is going to do and I appreciate change is scary but as much as loyalty is a very valuable trait, it only works if it’s built on honesty and is a 2-way street.



Weigel And Me …

As some of you know, I trained to be a teacher.

Admittedly it took me 5 years to qualify instead of 2, but my plan was that I would eventually leave this industry and become a teacher in the areas of creativity and innovation.

Then I started, and ran, The Kennedy’s, Wieden’s creative talent incubator and it all changed.

Not because I discovered I didn’t love teaching – quite the opposite – but that I love doing it through chaos, not order.

Now given most teaching jobs prefer the latter more than the former, that put me in a bit of a predicament … carry on with my plan and risk not enjoying myself or find another outlet.

Well, the reality is I’m a long way off leaving this industry, but if I am going to teach, I need to do it on my terms, not an education boards … especially as more and more teachers are being graded by their students which has to be one of the most stupid things I’ve ever heard.

So why am I writing this?

Well I’ve been thinking about this for quite a while and thanks to the experience I’ve had with the Advertising Planning School on the Web [APSOTW] and HOALA, I realized one area I like helping people learn, is advertising strategy.

Now I know what some of you are thinking, “the last thing Campbell needs to teach is ad strategy” and you’re right, that’s why I’ve somehow managed to convince the best advertising strategist in the World to do it with me.

Yes, that’s right … the majestical Professor, Mr Martin Weigel.

Now Mr Weigel’s brilliance is well documented – hell, I even wrote a love letter post about him not that long ago – which is why even if you ignore everything I say [which, let’s face it, we all know you will] you’ll still learn really valuable stuff from it.

I should point out, we’re not leaving our jobs* – this is a little side hustle business, where a couple of times a year, we’ll turn up in a country to see who is interested in doing a couple of days planning workshop – but it is something we both are very passionate about doing because we both feel there is not enough training going on in the industry these days.

Yes, there are schools of planning and yes, there might be the odd training workshop at an agency, but at a time where more and more brands seem to favour efficiencies and process over creativity and possibilities, we believe strategic radicalism is needed more than ever which is why we want to offer something that will help planners reveal, release and exercise their most dangerous mind.

We’re still finalising our first session, but if you want to know more [if only to start pre-seeding it with your bosses, hahaha] then visit here and put your name down so we can send you information when things are finalized or if you want to talk about your organisation’s training needs [whether you’re on the agency or client side] drop us a note at info@weigelcampbell.com

I’m super excited to be doing this, especially with a man who I bloody love to death, so I hope people/agencies will see the worth in it or our egos are about to get deflated quicker more than one of Jordan’s implants.

All this leaves me to say is a big thanks to the wonderful Mercedes – Martin’s much, much better half – who ordered us to do this because she thought we’d be good at it, though I have a feeling she talked to Jill and decided this was their way to get us out of their homes.

Now that’s the sort of strategy we could all learn from.



Sometimes Good Service Is About Everyone, Not Just Someone …

Following on from yesterday’s post this is about the return trip from London to Amsterdam.

This has nothing to do with British Airways [though I was very politely asked if I could put my hand luggage in the hold as the plane was full and I was happy to help] and everything to do with London City Airport.

Look, I fly a lot.

I have flown a lot for at least 20 years.

And one of the things I absolutely loathe is the X-Ray machine.

Shoes off. Belts off. All electronic items separated into a different tray.

It’s a pain. It’s even more of a pain than the treatment you get at the hands of American and Australian immigration.

But I get it.

It’s for our own safety.

It’s to keep everyone protected.

And while some airports have systems that seem to be designed for inefficiency rather than traffic flow, we always get there in the end – even if you get stopped to have your bag more thoroughly checked.

So on the day I was flying back to Amsterdam, the airport was pretty busy.

Because of that, the X-Ray machine was working overtime and there ended up being quite a lot of bags that needed an additional check.

The 2 people in charge of this were kind, courteous and – from my perspective – quick.

However it seems there a bunch of people who had a different view to mine because I saw this …

Now I get companies wanting to get a gauge on their audiences experience.

I even get companies being interested in their audiences specific commentary.

But to offer a presentation pad for people to write their comments on, in clear view of the actual staff, is either motivational evil, or team building ignorance.

Personally I thought putting a digital ‘rate your experience’ board there for people to press, was good enough … but that extra mile actually ended up being more about the impatience of some passengers than the quality of airport security.

I get us Brits like to complain, but this presentation pad is like the definition of passive aggressiveness and yet it appears people have forgotten WHY we have these things in place.

It’s for everyone’s safety.

It’s for everyone’s wellbeing.

It’s for everyone to be able to look forward to where they’re going.

Quite frankly, that pad really pissed me off … so I daren’t imagine how it must have affected the staff.

Should there have been more than 2 people allocated to double check baggage?

Maybe … but what pisses me off is the commentary isn’t about how they did, but how much the passenger felt put out.

Were any planes hijacked that day? Nope.

Were any planes blown up that day? Nope.

That means the people did their job well and so maybe next time people go to the airport, they remember ‘good service’ isn’t always about your individual expectations being met, but whether you can board your next flight with a greater degree of confidence you’ll get to your destination than if there wasn’t anyone looking out for you.