The Musings Of An Opinionated Sod [Help Me Grow!]


Goodbye Mr Gee …
January 18, 2019, 7:30 am
Filed under: Chinese Culture, Insight, Empathy, Death, China, Marketing, Media, Planners

When I first moved to China, I heard of this ad man who was highly regarded for his authentic insight into Asian culture but without the smug arrogance shown by so many of his peers.

His name was Ian Gee.

A few years later, I had the pleasure of meeting him when we were both invited guests on an episode of the now defunct, Thoughtful China.

Unsurprisingly he stole the show with his smart comments delivered in his understated charismatic way.

Despite his brilliance making me feel even more of an imposter than I normally do, we hit it off and while we only met in person that one time, I was thrilled we stayed in touch – often instigated by comments he made on this blog.

Sadly today I heard from his son that Ian passed away yesterday from cancer.

Few people knew he was ill because he kept it to himself as he didn’t want it to define him.

He need not of worried because lots of people know he was a kind, generous, humourous, intelligent man with unwavering and unapologetic standards for doing what was best for the work, the people around him and the culture he represented … and anyone who tried to shortcut or short-change had better watch out.

It was a true privilege Ian.

Advertisements
Comments Off on Goodbye Mr Gee …


Toilet Level Thinking …
January 18, 2019, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Daddyhood, Otis, Parents

Otis sometimes needs to go to the loo in the middle of the night.

Because I want to win ‘Dad of the Year’, I thought I’d help by fitting some automatic ‘loo lights’ so he can see where to, errrrrm, point.

With hindsight, as you can see from the photo above, my choice of lighting might not have been the best idea … that is unless I want to turn him into the next Stephen King who writes a series of best selling horror books featuring a killer toilet that flushes random people to their deaths after they violated it after a bad kebab.

I believe this is known in the World as #ParentingFail



Erection By Post …

So I recently saw this ad in the tube.

To be fair, it caught my eye more than most tube ads but there’s something about it that just doesn’t feel right.

To be honest, I’m not really sure what it is.

Maybe it’s that they are advertising viagra on a transportation device that is long and hard?

OK, it’s not that.

Maybe it’s the fact they call it Viagra Connect?

It’s not that, but it doesn’t feel right either.

Oh I know, it’s the fact the company website is GetEddie.com

This bothers me for a bunch of reasons.

One of them is that asking a bloke called Eddie for erection help feels very, very dirty.

Alright, that might just be me, but it just feels very under the counter when the whole premise of the ad is that it’s not something to be shy or scared of.

But more than that, it’s the website that really makes me uncomfortable.

You see while I am sure GetEddie is meant to be a play on ‘Get Ready’, it also feels like it’s trying to imply ‘get head’, which just seems pathetic to the core.

However – and it’s a big however – I appreciate this view may say more about me than the people behind Eddie, because lets not forget the time I thought an Old Spice campaign we did at Wieden – called Smellcome to Manhood – was a play on words about teenage boys experiencing puberty, when in fant it was literally just a pun on the word ‘Welcome’.

The creative team avoided me like the plague after that, which is a shame, as it was one of my favorite Old Spice campaigns.



Twenty Years In The Blink Of An Eye …
January 16, 2019, 6:15 am
Filed under: Anniversary, Attitude & Aptitude, Comment, Dad, Daddyhood, Mum, Mum & Dad, Parents

So 20 years ago today, my wonderful Dad died.

That means 40+% of my life has been without him.

That’s mind-blowing … but it’s also testimony to his brilliance as a Dad, that I think of him every day.

The older I get, the more I understand what he – and Mum – taught me.

The way to look at life.

The things to encourage and believe in.

The need to always life a life of fulfillment rather than contentment.

Amazing, valuable, brilliant lessons that he was able to bake into me in such a way that they continue to grow in importance, even though he has been gone for 20 years.

The good news is that I have started to remember him when he was healthy rather than ill.

For so many years when I thought of Dad, I saw how he was over his final few years rather than the years before his stroke.

But even then he was an inspiration.

His ability to try and be positive even when his entire life was falling apart.

To stay strong for his son when he knew he was trapped in a prison of the mind.

I love my Dad so much.

I would give anything to see him again.

Talk. Ask questions. Introduce him to my family.

See his eyes glisten with mischief and love.

Dad was someone who ensured I can look at my childhood with the feelings of love and support – something, that as I get older, I realize was not something everyone can say – which is why 20 years later, I might miss him even more than when he first passed away.

Which – when you come to think of it – might be the best compliment I can give him.

I miss you Dad. Hope you and Mum are together and happy.

Comments Off on Twenty Years In The Blink Of An Eye …


Speed Is Status …

Just before Christmas, an engineer put out a Youtube video of his brilliant payback on people who stole Amazon packages from his doorstep.

It’s funny, evil-genius and a celebration of the creativity in engineering.

Anyway, I woke up about 7 hours after he had put it out and said how this was now a creative goal for me at R/GA.

Unsurprisingly I got a lot of positive comments on the film, but there were more than a few that talked about how they loved it when they had seen it earlier.

While it might seen an innocuous comment, saying ‘they’d seen it earlier’ feels like an attempt to suggest they are ‘better’ than me … more in tune than me … more connected than me.

Now the reality is they probably are better than me on all those things, but given the video came out only a few hours after I woke up, it’s not like I am years out-the-loop, despite what this blog may suggest.

I find it interesting because whereas once status was measured in terms of how much money someone had … now it seems to be about how fast we know or have seen things. It’s probably always been that way given I remember how we used to talk about bands in terms of how long we had liked them before they had got popular, but watching people try to elevate their status [in a way that lowers someone else’s] based on seeing a Youtube video 2 hours before someone else feels like social currency is now more valuable to people than actual currency.

Mind you, given the impending disaster that is BREXIT, that is probably the only way we will be able to pay for our groceries soon.



Start The Week On A High [Score]

So a client of ours has an arcade machine in their reception.

I say ‘game’, but it’s much more like a social definer … separating the haves from the have nots.

Any minute of the hour, you see people congregating there to test their gaming chops.

Pushing themselves to be better.

To rise up the ranks.

To be the eventual champion.

Except when I walked into that clients building, a new sheriff was in town.

Sure, I looked a bit knackered.

Sure, I am more ball shaped than athlete.

Sure, I made sure every meeting was as short as possible so I could play on that machine.

But as you can see from the picture above, I proved that in the field of sports it’s not how you look, it’s how you perform and I performed like the crap arcade game champion I truly am.

Let this achievement give all old dogs out there the belief that 2019 isn’t a year they need to learn new tricks, but to simply challenge the whippersnappers to games that don’t matter and they don’t care about.

Which means this post is ultimately a strategy lesson on repositioning.



Humanity From A Calculator Company …

So how was your first week?

I don’t mean being back at work, I mean reading this blog.

Depressing wasn’t it.

Well I want to leave you with a little bit of positivity.

As many of you know, my Mum helped develop the calculator that is pictured above.

It’s one of the reasons why I’ve continued to use the one she gave me for the past 35+ years.

That – and the fact I’m crap at maths – so ended up using it more to type 55378008 than work out any trigonometry challenge.

Or basic addition.

Anyway, to my mates, it’s as identifiable towards me as my Birkenstocks – even though when I was at school, they took the piss claiming it was as big as one of the BBC Micro Computers we used in class.

Sadly, when we were moving to London from LA, the stupid movers broke it.

Not just interns of it not working, but in terms of cracking the actual case.

I was very sad, because – like the Braun Bedside Clock – it was something that was a real connection to my parents, so I wrote to Texas Instruments on the off-chance they could fix it.

Unfortunately they said any attempt to repair it could cause more damage so instead they’re sending me a mint condition, new-old one as a tribute to my Mum.

I cannot tell you how happy and thankful I was to hear this news.

I cannot tell you how much I love the people at Texas Instruments.

A company that makes office tech showing more heart than companies that claim to be in the people business.

They didn’t have to do that.

They could have just ignored my email altogether.

But they didn’t, they listened and they tried to help.

We could all learn from this. Especially companies who claim to be in the people business.