The Musings Of An Opinionated Sod [Help Me Grow!]

What’s In A Name …

So I saw this beverage fridge a week or so ago …

I can’t help but wonder if the ‘effi’ of efficold is meant to mean ‘efficient cold’ or ‘effin’ cold’.

Or maybe it’s the most genius name ever …

Letting cafe owners who have the fridge on their premises think it’s for efficiency so they don’t worry about the increase in their electric bill while letting hot, thirsty Londoners believe they’re about to consume a beverage that is fucking cold and will quench their thirst once and for all.

If only all brand names were so multi-interpretive because quote frankly, that is a better naming strategy than anything I’ve seen from any of the brand consultancies …

Have a great weekend. I know I will, it’s a long weekend here.

See you Tuesday.

13 Comments so far
Leave a comment

Ending the week on a low.

Comment by Bazza

I wouldn’t be so fast to insult his post when you look at your naming strategy. Iphone 1, 2, 3, 4 etc…..

Comment by Pete

Not a bad burn from you. But you are hardly one to talk about naming strategies either.

Comment by Bazza

It’s like the Cold War, but for privileged white men who work for excessively rich tech companies.

One for Black Mirror …

Comment by Rob

Tech companies that make “Rob crack”.

Comment by Bazza

How long did the heatwave in London last Rob?

Comment by Pete

I’m guessing a few days. London with consecutive days of sun reacts in the same ways as Mountain View does with rain. Pandemonium.

Comment by George

Yep … you know it George.

Comment by Rob

Most naming strategies are designed to not say anything stupid or offensive rather than create something memorable.

Comment by George

Good point. Like a lot of their advertising.

They literally are investing millions to not stand out. Amazing.

Comment by Rob

seriously campbell, how do you still get companies to give you money? youre the highest fucking paid court jester.

Comment by andy@cynic

and on holiday again. but does the daily mail write about your blaghong, spending or polluting? fucking disgrace.

Comment by andy@cynic


Comment by DH

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