Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Culture, Food, Marketing, Marketing Fail
Despite being half Italian, I identify myself as British.
And I love my country.
I know I don’t live there, but it is still somewhere very precious to me, both for my memories and my friends.
My Britishness affects quite a lot of what I do and how I do it.
Even to this day, if I see ‘bangers and mash’ on a menu, I’m going to have it.
It doesn’t matter if I’m in London, Shanghai or Vietnam … it’s going to go into my gob.
And when I do go home, I absolutely adore stocking up on old favourites.
Monster Munch crisps.
Double Decker chocolate bars.
Kebab Cob Special from Nick the Greeks on Radcliffe Road.
Of course it’s not just food that makes me feel British, but I mention this because I recently got served this ad on Facebook.
Look, I get how nostalgic food can make you feel.
And yes, I appreciate how irrational our emotions can be.
But seriously, who the hell would be nostalgic for beef stock cubes.
Especially pretty shitty beef stock cubes.
Suddenly I don’t feel anywhere near as sad as I thought I was.
PS: If you want to get a taste for British regional ‘cuisine’ – as well as good old fashioned banter – check out the comments in this awesome article about the Wigan ‘pie sandwich’.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Communication Strategy, Creativity, Cunning, Devious Strategy, Insight, Marketing
Just to make sure no one is under the mistaken illusion that this blog is topical, I wanted to bring your attention to something that happened way back in March 2016.
OK … OK … I know for this blog, that’s pretty topical, but let’s put that aside for now.
As I’ve discovered over the years, the car industry may be one of the most competitive industries out there and nothing highlights this more than at Auto-shows.
Seriously, it often appears the focus of the manufacturers is simply to out-do the competition rather than try to engage the potential owner.
Anyway, at New York Auto Show last year [yes, last year] Audi set up a bunch of free Wi-Fi networks and gave them names that highlighted the A4’s features over the BMW 328i.
And because people are always scrambling for free wifi at conventions like this, a huge amount of people not only saw it, but got educated by it at the same time.
Simple, smart, evil.
Of course, this isn’t a new thing, just a smart thing.
A deviously smart thing.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Cunning, Insight
So I recently watched the movie, The Big Short, again and was reminded of this quote …
God I love it.
Apart from being funny, I love it because it’s true.
As humans, we are inherently hypocritical. Not because we are bastards, but because it helps us survive and give us self-respect.in this highly competitive world.
Because as I wrote here, general honesty is better than raw truth.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture, Design
A long time ago, I knew the guys who started the design company ATTIK.
They had the sort of rollercoaster ride that made everyone involved in it, feel alive by scaring them half to death.
While this article is old, there’s tons of great advice in it for companies … whether new or old.
Having gone through a bunch of highs and lows with both Cynic and Sunshine – and a load of others to be honest – there’s so much of what they say that I absolutely relate to, whether that’s never letting the hustle stop to always being connected to what’s happening at the edge, rather than letting yourself be comfortable with the middle.
Or as they say it …
“It’s like retiring from football and ten years later expecting to play against younger guys, it wasn’t the way to go.”
Read it, I’m pretty certain you’ll enjoy it.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Brilliant Marketing Ideas In History, Chinese Culture, Comment, Communication Strategy, Creative Development, Creativity, Culture, Cunning, Design, Innovation, Marketing, Packaging, The Kennedys Shanghai
In Asia, hand cleanliness is almost an obsession.
People even eat their sandwiches and burgers with knives and forks to avoid having to pick them up.
OK, so maybe that’s the case everywhere and I’m just showing my common Nottingham roots … but I still find it fascinating.
Everywhere you go, there’s hand sanitisers.
I’m not just talking in hospitals, I’m talking restaurants and all sorts of other places.
Recently, I saw this on my wife’s bag.
Yep, it’s a portable hand sanitiser.
But I’m not saying this because it highlights how long we’ve been in Asia, I’m saying it because making a product that can attach easily to a bag is an act of simple genius.
For a culture that doesn’t want to just wash their hands, but have them truly germ free … this little idea has big appeal.
Sure, there’s other products on the market that do a similar thing, but having something that attaches to your bag gives a peace of mind that wipes hidden in your bag, just can’t do. Plus being permanently on display helps advertise the brand to all who see it. Nice.
I’ve said for a while that I feel designers are doing things in more interesting ways than ad agencies and ultimately that’s down to one simple difference of approach.
Designers want to solve problems whereas ad agencies want to communicate problems.
Not all agencies are like this.
Not all agency employees are like this.
But right now, the design industry is kicking our ass and I swear it’s because we are holding on to remuneration models that reward ‘the old ways’ rather than finding ways to get paid for what we are truly capable of if given the freedom to do it.
We will have to wake up soon, otherwise the bullshit we churn out for Cannes – that we claim is ‘creative problem solving’ will become the benchmark for our standards and when that happens, we may as well pack up and go home.
But I have faith it can be done, if only because I saw The Kennedys Shanghai consistently solve problems in imaginative and innovative and intriguing ways for 9 months.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Daddyhood, Goodbye China, Grand announcements, Jill, Love, My Fatherhood, Otis, Perspective, Pollution, Sentimentality, The Kennedys Shanghai, Wieden+Kennedy
So I have some big and exciting news. Well, it is for me …
On May 10th, I leave Wieden+Kennedy.
In addition to that, on May 16th, I leave China.
Given both have been my home for the last 7 years – one of the longest periods of my entire adult life – that means this is very big thing for me and I won’t deny it is bitter-sweet.
I’ve had an incredible time and leave with a bunch of memories, stories and learnings that I can honestly say will stay with me for the rest of my life.
Of course, I’ll miss so many things – the people, the culture, the colleagues the clients and the holidays* [ha] – but I still have a lot I want to try and experience and that just wasn’t going to happen if I stayed.
In addition, I need a place where my son can go out and play.
China is an amazing country, but the pollution means there have been too many days where he’s had to stay inside and that just isn’t what I want for him growing up.
That is very hard for me to admit, because I truly love and respect this country and would never want to speak bad of it because I’ll forever be grateful for how it embraced me, educated me and helped me thrive.
As for Wieden … well they have been awesome.
I thought I would stay at W+K forever but unfortunately, we’re a very flat structured, relatively small company, so there’s just not that many options easily available for someone like me. Everyone tried to make it work but as I have no desire to be an MD and feel I’ve achieved everything [and more] that I set out to do in Shanghai – and that I was asked to do in Shanghai – I came to the realization that for me to keep growing, I had to try something different.
That said, there is absolutely no doubt that I have enjoyed one of the most exciting and fulfilling times of my professional career [so far] but right now, I need to go and try some stuff that takes everything I have learnt – from Wieden and beyond – and mix it with a bunch of new experiences and lessons so I can see what happens in a totally different environment and situation.
I’m very excited about that but I’ll always be super thankful for the chance Wieden gave me, especially because they never asked me to be anyone else other than myself.
Even when it annoyed the fuck out of them.
To have done 7 years in the best agency in the World, in one of the most amazing countries in the World with some of the best clients in the World is an incredible honour.
To have earned their trust enough that they asked a planner – a bloody planner! – to start and run their creative talent incubator, The Kennedys, is extra special.
But to have them say you’ve done a good job and you should go and explore but never rule out coming back, shows how special – and mental – they are.
And they are. Very, very special.
So what next?
Well, I’ll announce that soon however what I will tell you is I’m swapping one country with an evil government regime for another.
That’s right, I’m moving to America.
To LA to be precise.
I swear this is not purely because I can get away with wearing Birkenstocks the whole time.
But it helped make our decision.
I’ll reveal all soon, but I’m very excited about this next chapter in life.
It will hopefully challenge and teach me a bunch of new things while offering my family the sort of environment they absolutely deserve to enjoy – and I’m incredibly grateful I have the chance to do this, especially at this point in my life.
But it’s even more than that.
You see my parents always said they wanted me to live a life of fulfilment rather than contentment and if they knew their only son was going to have experienced life in America, Europe and Asia, they would be super-proud.
As I get older, I realise what is becoming more important for me is less about how high up the career ladder I go [though, as Harrison Ford said, I won’t undervalue all the work it has taken to get me to my current position] and more about how varied my life experiences are.
This move is another step to fulfilling that … or it will be when it happens. Until then, you’ll have to put up with business as usual, which basically means more ranty rubbish blog posts.
* For the record, given many of you think I’ve done nothing over the past 7 years except go on holiday, you’ll be ecstatic to know I’ll be leaving Wieden just before I was going to be having my 6 week paid sabbatical. I guess you could call it ‘holiday karma’.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Communication Strategy, Corporate Evil, Creativity, Culture, Cunning, Devious Strategy, Great Ads In History, Long Copy
One of the things that has always bugged me about adland is the ad ‘credit list’.
Sometimes you’ll read about a one-off print ad that has a longer credit list than a bloody movie.
Look, I get the importance of having your name on things – this is an industry obsessed with that – but it kind of gets ridiculous when people are mentioned because they put the stamp on the invitation for the client launch.
That’s why I always loved that Mother credited everything as Mother.
Sure, you could claim it robbed those involved in the making of the work from getting the credit they deserved – but I can tell you for a fact, there’s no way those people would be anonymous for long.
Of course the worst is when people take credit for things they didn’t really do.
Or big themselves up to make it sound like they were instrumental in what was created.
With that, I want to tell you a story that I heard from my friend – and creative extroidinatire – Kash Sree.
A long time ago – in the 80’s to be precise – there was a phenomenal writer called Richard Cook.
The creative director he worked for was notorious for not giving credit to the people who deserved it and had left Richard’s name off numerous previous pieces of well received work.
One lunch, the creative director handed Richard an ad and asked him to write some copy for it before he got back.
Richard – in a demonstration of his talent – wrote the piece over his lunch break.
It’s the ad at the top of this post.
The ad went on to win countless awards.
In an award-obsessed industry, Richard wasn’t exactly surprised that the creative director yet again denied Richard had anything to do with the work. So Richard unleashed his weapon.
He simply stated if anyone needed proof that he was responsible for the ad, they should read the first letter of every paragraph of the copy.
I’ll save you the bother. It spelled out ‘Richard Cook wrote this’.