Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Culture, Food, Marketing, Marketing Fail
Despite being half Italian, I identify myself as British.
And I love my country.
I know I don’t live there, but it is still somewhere very precious to me, both for my memories and my friends.
My Britishness affects quite a lot of what I do and how I do it.
Even to this day, if I see ‘bangers and mash’ on a menu, I’m going to have it.
It doesn’t matter if I’m in London, Shanghai or Vietnam … it’s going to go into my gob.
And when I do go home, I absolutely adore stocking up on old favourites.
Monster Munch crisps.
Double Decker chocolate bars.
Kebab Cob Special from Nick the Greeks on Radcliffe Road.
Of course it’s not just food that makes me feel British, but I mention this because I recently got served this ad on Facebook.
Look, I get how nostalgic food can make you feel.
And yes, I appreciate how irrational our emotions can be.
But seriously, who the hell would be nostalgic for beef stock cubes.
Especially pretty shitty beef stock cubes.
Suddenly I don’t feel anywhere near as sad as I thought I was.
PS: If you want to get a taste for British regional ‘cuisine’ – as well as good old fashioned banter – check out the comments in this awesome article about the Wigan ‘pie sandwich’.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Communication Strategy, Creativity, Cunning, Devious Strategy, Insight, Marketing
Just to make sure no one is under the mistaken illusion that this blog is topical, I wanted to bring your attention to something that happened way back in March 2016.
OK … OK … I know for this blog, that’s pretty topical, but let’s put that aside for now.
As I’ve discovered over the years, the car industry may be one of the most competitive industries out there and nothing highlights this more than at Auto-shows.
Seriously, it often appears the focus of the manufacturers is simply to out-do the competition rather than try to engage the potential owner.
Anyway, at New York Auto Show last year [yes, last year] Audi set up a bunch of free Wi-Fi networks and gave them names that highlighted the A4’s features over the BMW 328i.
And because people are always scrambling for free wifi at conventions like this, a huge amount of people not only saw it, but got educated by it at the same time.
Simple, smart, evil.
Of course, this isn’t a new thing, just a smart thing.
A deviously smart thing.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Cunning, Insight
So I recently watched the movie, The Big Short, again and was reminded of this quote …
God I love it.
Apart from being funny, I love it because it’s true.
As humans, we are inherently hypocritical. Not because we are bastards, but because it helps us survive and give us self-respect.in this highly competitive world.
Because as I wrote here, general honesty is better than raw truth.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture, Design
A long time ago, I knew the guys who started the design company ATTIK.
They had the sort of rollercoaster ride that made everyone involved in it, feel alive by scaring them half to death.
While this article is old, there’s tons of great advice in it for companies … whether new or old.
Having gone through a bunch of highs and lows with both Cynic and Sunshine – and a load of others to be honest – there’s so much of what they say that I absolutely relate to, whether that’s never letting the hustle stop to always being connected to what’s happening at the edge, rather than letting yourself be comfortable with the middle.
Or as they say it …
“It’s like retiring from football and ten years later expecting to play against younger guys, it wasn’t the way to go.”
Read it, I’m pretty certain you’ll enjoy it.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Brilliant Marketing Ideas In History, Chinese Culture, Comment, Communication Strategy, Creative Development, Creativity, Culture, Cunning, Design, Innovation, Marketing, Packaging, The Kennedys Shanghai
In Asia, hand cleanliness is almost an obsession.
People even eat their sandwiches and burgers with knives and forks to avoid having to pick them up.
OK, so maybe that’s the case everywhere and I’m just showing my common Nottingham roots … but I still find it fascinating.
Everywhere you go, there’s hand sanitisers.
I’m not just talking in hospitals, I’m talking restaurants and all sorts of other places.
Recently, I saw this on my wife’s bag.
Yep, it’s a portable hand sanitiser.
But I’m not saying this because it highlights how long we’ve been in Asia, I’m saying it because making a product that can attach easily to a bag is an act of simple genius.
For a culture that doesn’t want to just wash their hands, but have them truly germ free … this little idea has big appeal.
Sure, there’s other products on the market that do a similar thing, but having something that attaches to your bag gives a peace of mind that wipes hidden in your bag, just can’t do. Plus being permanently on display helps advertise the brand to all who see it. Nice.
I’ve said for a while that I feel designers are doing things in more interesting ways than ad agencies and ultimately that’s down to one simple difference of approach.
Designers want to solve problems whereas ad agencies want to communicate problems.
Not all agencies are like this.
Not all agency employees are like this.
But right now, the design industry is kicking our ass and I swear it’s because we are holding on to remuneration models that reward ‘the old ways’ rather than finding ways to get paid for what we are truly capable of if given the freedom to do it.
We will have to wake up soon, otherwise the bullshit we churn out for Cannes – that we claim is ‘creative problem solving’ will become the benchmark for our standards and when that happens, we may as well pack up and go home.
But I have faith it can be done, if only because I saw The Kennedys Shanghai consistently solve problems in imaginative and innovative and intriguing ways for 9 months.
Filed under: Attitude & Aptitude, Brand Suicide, Comment, Communication Strategy, Crap Campaigns In History, Crap Marketing Ideas From History!, Embarrassing Moments, Marketing, Marketing Fail
I get pester power.
I understand how that dynamic can work and works.
I also know the airline industry is very competitive and the A380 hasn’t been as super-successful as was originally expected.
But – and it’s a really big but – I’m not sure that tactic will convince an airline carrier to suddenly start buying A380’s.
Not just because those planes – or any plane for that matter – are the sort of thing you buy on a whim, but because most airline travellers tend to choose the carrier rather than purely the plane they will be travelling on.
And then there’s the bullshit of their domain name.
Look, I know the actual name of the plane is A380 – as in Airbus 380 – but the inclusion of the ‘a’ makes the domain name sound like it’s the passengers who fly the bloody thing.
As in I FLY A 380.
Why couldn’t they change it to ilovea380.com or itravela380.com?
Yes, I know I’m sounding John Doddslike, but it makes something bad even worse … and don’t even get me started on how utterly boring the website actually is when you go to it.
Honestly, what do they think this campaign is going to do?
What the hell are the KPI’s for this campaign?
And seriously, how the hell are they justifying ‘the passengers favourite’.
I would absolutely kill to know the thinking behind this work because in a weird way, it has put me off Airbus and A380’s … and judging by fact they’ve only received 14 emojis – of which at least 1 is ‘shocked’ – it would seem I’m not the only one.
Filed under: Attitude & Aptitude, Brand Suicide, Comment, Crap Marketing Ideas From History!, Marketing, Marketing Fail
So after the big news on Friday – at least big news for me – I thought I’d start this week with evidence that while my life will be changing, this blog will remain painfully the same.
A few weeks ago, I received an email from an industry magazine – based in Asia – saying I qualified for this.
To be honest, I was kind-of excited.
I love Wired and to get it free was going to be a lovely gift.
They even highlighted I didn’t need to provide ‘credit card’ info which meant it wasn’t a scam.
So I quickly clicked on the link.
All they needed was my address.
And so I quickly filled in the form, pressed send and then saw this on the screen.
“THIS OFFER IS NOT AVAILABLE TO PEOPLE IN YOUR REGION”
I did it again.
I checked the email once more.
Clicked on the link once more.
Filled in the form once more.
Same result. Every single time.
Now I appreciate it’s not Mercury Magazine’s fault as they weren’t the people who sent me the original email, but you’d think that the company who did – who, let’s remember, are based in Asia – would have checked the people in their fucking region could receive what they’re supposedly offering them.
But it appears they didn’t … which means the special place I have in my heart for them, is one of hate, rather than love.
All because they were either lazy or stupid.
It blows my mind something as basic as this could be so badly done, which should serve as reminder to everyone in the industry that if we want to regain the respect we once enjoyed, it’s about what we do rather than what we say.