The Musings Of An Opinionated Sod [Help Me Grow!]


We Are All Complicit If We Don’t Rise Together …

Given tomorrow is the 4th July – a day America celebrates – I feel this post is particularly appropriate.

The photo above is of Otis, in the park next to where we live.

He was born in Shanghai.

He moved to Los Angeles.

And now, he lives in London.

All within 5 years of his life.

When you ask him which he loves the most, he says he loves them all.

And he does, because he embraced them all.

The similarities and the differences.

Not seeing one as better than the other but worthy of the same love.

With what’s happening right now, not just in America but everywhere, I have more hope with my sons generation than my own.

However, as his father, I owe him … and all the other 5 year old kids around the world … to ensure I am a militant irritant towards any white [male] elitist who strives to prosper through the oppression or double standards of anyone who doesn’t look, speak or act like them.

Silence is violence.

#BlackLivesMatter

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Lucky 13 …

So today, Rosie is 13.

THIRTEEN!!

Yes, she’s slower than she was.
And definitely more bad tempered.
But overall, she’s in pretty awesome nick for someone who was once a Singaporean street cat.

Of course, part of this wellbeing is she got the best adoption ever.

Her life, since that day we got her back in 2007 has all been first class.

Not just in terms of the life she has gets to enjoy – which has seen us do all manner of things, from building her penthouses for the home to importing her favourite snacks – but also in the fact that she has lived in 5 countries and has entered each one in pampered luxury.

Hell, I even did freelance jobs just to ensure she moved to countries in more style than any other pet could dream of.

And you know what? I don’t begrudge a second of it.

Since the moment we got her, she’s given us nothing but joy.

OK, there have been a few headaches …

When she almost strangled herself to death with an elastic toy.

When she was so dehydrated they thought she might die.

When I turned down an amazing job in New Zealand because immigration wouldn’t let us bring her due to being based in China.

And when she broke my lamp and my X-Box all at the same time and I wanted to kill her.

But overall, she has been nothing but an absolute joy … which is pretty amazing when you remember she’s a cat.

Let’s be honest, cats are assholes.

They are the masters of manipulation.

They can become the cuddliest bundle of fluff when they want something and can be the coldest fuck when they don’t.

And yet you come back for more because you want their acknowledgement … which only encourages them more.

Which is why they end up thinking they can sit wherever they want because they think everywhere is theirs.

They’re not our pets, we’re there’s … and I hope we have many more years of being her servant because while many may regard her as an animal, I see her as family.

So happy, happy birthday my dearest Rosie … and to sign off I thought I’d show you a video I made when I was running The Kennedys.

I had given everyone an assignment to ‘make a video on their smartphones about a family member and their dirty little secret’.

I could have done one about Jill.

I could have done one about Otis … even if he was months old.

But no, I did it about you. THAT’S how much I love you.



Grow Old Stupid …

So this is it.

Today I’m 50.

I’m also on holiday.

Well, I say holiday, but I’m just going to be hanging out with the family for the next 10 days.

Yep, I’m going to be doing exactly the same as I have for the last couple of months thanks to quarantine.

Christ, this is the weirdest holiday I’ve ever had.

Literally doing more of the same, albeit without the zoom calls.

But I’m happy – as I know you will be given there won’t be any blog posts for all that time.

OK, as I wrote last week, I’m not exactly ecstatic about reaching my half century … but the fact is, I know I have little to complain about.

The life I have is one that is totally different to the one I imagined. Even aspired for.

When I look back at what my ‘goals’ were when I was in my late teens, it’s unbelievable how mundane they were.

How unambitious.

There are some reasons for that which reflect the times my family were going through – but even so, they’re pretty beige.

Of course, there’s nothing wrong for that, but when I compare it to the life I’ve had and the life I intend to have … they’re about as different as you can get.

That’s not meant to sound some ‘bigging up’ of myself, simply a reminder that your ambitions are a reflection of the World you live in which is why I will be forever grateful to my parents that they were so supportive of me going on an adventure when they could have so easily encouraged me to stay … especially as Dad had his stroke just as I was about to leave and basically the entire family was thrown into disarray.

Dad couldn’t talk or walk.

Mum had to leave her job immediately.

She didn’t drive and so for months, she had to catch the bus to the hospital.

And then, when he did come home, she had to do the majority of the care on her own.

In fact, when Dad got ill, I immediately said I was staying but Mum and Dad insisted I go, because as much as they loved me and would miss me, they were worried if I didn’t take this opportunity after months of planning, I may never go.

And they were right. I wouldn’t.

I’d have stayed in England forever.

Possibly never even left Nottingham.

And while there would be absolutely nothing wrong with that, they knew exploring the World would help me discover who I am.

To encourage that at the very worst time of their life is the definition of unconditional love and I hope if I am ever in that situation with Otis, I would do the same.

To be honest, it’s their encouragement to go explore and discover that became my biggest driver in life.

Basically, if I was going to go away – leave my family to deal with the terrible hardship of Dad’s illness – then the least I could do was embrace the opportunity they gave me. To never take it for granted and chase down the things that interested, challenged, intrigued and inspired me.

I’d like to think I did that and do that but I know I went through a lot of soul searching when came I back to England after they had died. I kept asking myself why did I do it then when I could have come back when they were still here.

Of course there’s many reasons for that – and there’s a good chance we won’t be in England forever – but I know for a fact that as proud as Mum was about all the places I lived [Dad only knew I was going to Australia and he would have be blown away if he knew all the places I’d lived and seen] she would be so happy I was back. For however long that may be.

From seeing others turn this age, it appears this is the moment where they tend to evaluate where they’ve been and where they’re going.

And while I’ve done a little bit in this post, the fact is I do it on a daily basis.

It’s as much about what pushes me towards the unknown as it is that keeps me focused on what matters to me.

Hence the title of this post …

Because when you don’t look for security in everything, you remain open to anything.

So now it’s time to wrap this post up.

You will be relieved to hear I am going to resist the urge to be overly nostalgic and sentimental, so will leave with this:

While they will be in my heart and mind throughout the day, I don’t mind admitting that I wish Mum and Dad were here to celebrate with me.

That said, I am so happy my beautiful wife and son are here to share my special day with me.

And I genuinely feel so lucky that the most important person from my earliest days – Paul – is still the most important friend in my life today.

As I said, overall, it’s been a pretty fucking amazing run so far – and while I have worked hard for it [contrary to what many will say] I’ve also been bloody lucky along the way too … and I intend to keep that run going – at least in terms of adventure and exploration. I still owe that to my Mum and Dad.

So happy birthday to me and I’ll see you in 10 days …

Older, but not wiser.

Exactly as I like it.

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If You Are Uncomfortable Talking About Race, It Means You Are Comfortable With Racism And Are A Shit Planner …

So last week, I was invited to talk at GroupThink’s planning conference.

I like the people there and said yes.

Originally I was going to take people through an old presentation because I didn’t really have much time to write something specific for you. They were OK with it and so wrote it into their program.

Then the situation with George Floyd happened.

Following so shortly on the heels of other racist motivated murders, like Ahmaud Arbery – who was murdered in cold blood by a father and son while out jogging.

At this point, quite frankly, the idea of doing a presentation on strategy seemed so utterly pointless.

So 2 days before the day of the event, I wrote something new.

Something that was about why Black Lives Matters is the only thing that really matters to me right now.

How the ad industry HAS to change.

How the ad industry may talk a lot about diversity and inclusivity but its actions are racist.

I’m not saying that is their intention or that they even realise it, but it’s racist.

And I’ve been complicit in that.

Again, not intentionally, but still done it.

Anyone who is white has … because we’ve let our privilidge create a gap between our actions and our self awareness.

Finally, I talked about 6 things people could do TODAY to make a positive difference to any person of colour … whether that’s through education, responsibility, judgement or action.

Now I must admit I was scared to write this presentation.

Not because I was worried it would make people feel uncomfortable, but because I’m a white male who has had every privilege going and the last thing I wanted to do was come across as if I was claiming to be an expert on this matter or whitesplaining anything.

Which is why I didn’t write the presentation.

I co-wrote it.

In addition to capturing some of the lessons I learned from the brilliant people of colour I’ve worked with and known over the years [which is a lot given how long I spent in China and Asia], the main bulk of the presentation was put together – after seeking their permission – with the irrepressible, wonderful and take-no-shit-from-anyone-especially-me … Maya Thompson, Breanna Jones and Chelsea Curry.

I’ve written and talked about them a lot.

They changed my life.

Literally.

I genuinely believe I can never thank them enough, but one way I try is to take on the issues I should have taken on years ago but thought not being racist was enough.

It isn’t.

So here it is … it’s my usual picture rubbish, but hopefully the bits that are there will make sense to everyone.

The real presentation starts at page 28, the previous slides were linked to the talk I was going to give so I could lull people into a false sense of security so they would get comfortable before I talked openly, emotionally and plainly about an issue that should be the focus of every human right now, but isn’t for a whole host of unimportant or self-serving reasons.

Should anyone want to know more about the presentation, please get in touch.

But most importantly, please act.

Black. Lives. Matter.

Slides 1-5: Just introducing me and why I am happy to be invited to present.

Slides 6-10: How the standard of work being created is generally very poor and how we are all contributing to it in terms of the things we are talking about. Which isn’t the standard of the work and sounds more like us trying to be clients than people valuable to clients.

Slides 11-23: Insights matter because people matter and if you want to make work that is intriguing, interesting, provocative and fresh, you have to care about people, culture and subculture or you’ll get nowhere.

Slides 24-27: I talk about how I was going to talk about the wonderfully crazy project we’ve recently done in China and how understanding sub-culture made building something specifically designed to look like ‘future Mars’ was perfectly sensible but ….

Slide 28: I need to pause the topic of the talk because frankly, the events of the past week have really upset me – specifically the reaction of many agency leaders – and I want to talk about something that matters more to me.

Slides 29-31: Black Lives Matter. There’s many lives that matter, but right now – for me – Black Lives Matter is the only one that matters.

Slides 32-34: Lived around the World, eventually moved to America and then met 3 brilliant women who changed my life. Maya Thompson. Chelsea Curry. Breanna Jones.

Slides 34-39: This is how they fundamentally changed my life for the better by helping me see how blind, stupid and complicit I’d been and then [with some values my Mum taught me] the journey we went on – and still go on – together.

Slides 40-49: Announce this deck has actually all been co-written by Maya, Breanna and Chelsea. Three main reasons for this. I don’t have credibility, I don’t want to come across as whitesplaining and I want any advice I give to be genuinely valuable to people of colour, not a white persons interpretation of what is valuable.

Slide 50: How my industry is racist. Doesn’t want to be. But is. And I use a recent ‘challenge’ put out by Cannes as an example. For the record, they launched a competition on how to attract more diversity into the industry and gave a media budget of £100,000. That’s right they were committing an amount of money most agencies would spend for dinners during Cannes for a topic that they claim is hugely important to them. They don’t intend to be racist but they – like the whole industry – is acting in ways that are.

Slides 51-58: What we have to do to stop being a racist industry including letting go of everything we thought we knew and starting again.

[Please note slide 54: Lots of people say they’re ‘colour blind’. By which they mean they claim they treat everyone the same. The point of this slide is that while we should absolutely treat and value everyone the same, we should do this in a way that acknowledges individual backgrounds and beliefs. Not doing this can result in one of 3 things. [1] We treat everyone the same but based on our definition of what ‘same is’. Which is often white, which means we expect people of colour to adapt to us and our standards. [2] We generalise groups for our convenience, so we call [for example] everyone who is black, “black” … ignoring the vast range of backgrounds, beliefs and nuances they could have BECAUSE PEOPLE OF COLOUR DO NOT ALL COME FROM THE SAME PLACE!!! Or [3] because of being ‘colour blind’, you see everyone the same [which we don’t, let’s be clear on that] so you end up making the same work for everyone thinking it will be resonant with everyone. It isn’t. See how Rihanna highlighted this when she launched her Fenty cosmetics and simply added colours for African American skin, fucking up the big cosmetic companies who had ignored this for decades]

Slide 59-60: Highlighting when you start from scratch it can work, because my son Otis is living proof of it. He has lived in 3 countries and loves them all equally, while accepting and respecting their individual differences.

Slide 61: If you need a commercial reason for why Black Lives Matter [and if you do, you’re a prick] it’s because people of colour can make this industry great again because on top of all influential culture being born from black culture, people of colour understand nuance, values, struggles and humanity better than anyone as they have to deal with this shit every day.

Slide 62-63: Thank you to all the people of colour who helped co-write this presentation – especially Maya, Chelsea and Breanna – and justice for George Floyd.



The Last Month Of 4.0 …

So today is June 1.

In 11 days, I wave goodbye to my forties and enter a decade that seems impossible for me to fathom.

50.

FIFTY.

Seriously, how did this happen?

I still remember sitting on the hill outside Erica’s newsagent with my best mate Paul around 1978, when we worked out that in the year 2000, we would be turning 30.

But here we are, 11 days from 50.

[Though it’s 15 days for Paul, who will LOVE those 4 days where he can bang on about how he is a decade younger than me … though he will also moan that my present for him isn’t like the full page newspaper ad I got him when he was 40, but a Forest shirt signed by all the members of the 1980 European Cup team. Asshole. He knows about this present as I bought it for him years ago so I’m not ruining anything for him. But I still have a surprise for him. Oh yes.]

Turning 30 bothered me a bit.

I was totally fine with becoming 40.

But 50!

I’m both bricking it and utterly casual about it.

And while there are some practical reasons for the shitting myself part – health, work, life in general – the fact of the matter is the older I get, the better my life has become.

I totally get the privilege of that statement, I don’t take it for granted at all, but it is definitely true.

Personally, professionally, emotionally …

Sure there have been some bumps along the way – some terribly hard and emotionally destructive ones – but looking at the big picture, the reality is my life has generally been on an upward trajectory.

Now even I know that it can’t keep going like that forever … but it doesn’t mean I have to stop trying.

The fact is, the older you get, the more you discover …

From what you like, what you don’t … to what you didn’t know and what you want to know.

And what makes it even more amazing – and annoying – is that every step you take, in whatever direction, reveals a whole host of other possibilities you would like to explore and investigate.

The problem is time is now officially, not on your side … so there’s a point where you have to accept you won’t get to try, play, experiment with all you want to do, so while that might put some people off, it kind of makes me want to try and pack more in.

And I am … because on top of work, Metallica, the school with Martin, I’ve already agreed to do a couple more projects that are intriguing and – frankly – ridiculous.

But there’s another reason for this attitude and it’s because my Dad died at 60.

Death is something I’ve talked a lot about over the years – mainly due to both my parents passing away.

I’ve talked a lot about the importance of taking about it, but I must admit, I’m scared of it.

I’m in generally good health, but fifty is still 50 and my Dad still died just 10 years on from this age.

Now of course it doesn’t mean I will … and I’ve come to this completely unscientific view that I should live till I’m at least 71 because if you take away my Dad’s age of dying [60]from my Mum’s [83] … that leave 23 years. Halve that … add it to Dad’s age … and voila, I will live till at least 71.

But then that means I only have 21 years left.

TWENTY ONE.

That’s nowhere near enough.

My wonderful little boy is only 5 for fucks sake. 26 is way too young to lose your Dad … hell, that’s even younger than I was when I lost mine.

Years ago, an old boss I looked upto said that if you can’t feasibly double your age, that is when you know you are – at best – middle aged or – at worst – the last stage of your life.

Well I suppose I can still feasibly double my age – even if it’s against the average age of death for a man in the UK [79.2] – but the reality is where I’m going is shorter than where I’ve been.

But shorter doesn’t mean less interesting.

And arguably, I have more exciting things in my life now – both personally and professionally – than I have ever had.

It also helps I am insanely immature with a desire for mischief, experimentation, creativity and adventure.

And I intend to fill it up with even more.

Fortunately I get that from a number of sources.

My wife.

My son.

My job.

My other jobs.

My friends.

My mind.

A while back, Pete said something I found pretty profound.

He said the narrative of strategy tended to focus on the importance of curiosity when discovery is far more valuable for driving the standard of the work you create and the adventure you go on.

Now I’ve written a lot about how I hate when planners talk about curiosity – as if they’re the only people who have it – but I really, really like that idea of the hunger for discovery.

I absolutely have that.

I owe so much of what I have to that.

The countries I’ve lived in. The people I’ve worked with. And most importantly, the family I am fortunate to have.

So while I enter a new decade, I will continue to live like it’s the old one.

Not in terms of dressing like I’m younger than I am – mainly because I have always dressed like I live in 1986 – but with the hunger, ambition and desire I’ve always had.

I genuinely believe my best work is still ahead of me.

Truly believe that.

And the goal of this decade is to achieve some of that while discovering new things that make me believe even better work can still lie in my future.