The Musings Of An Opinionated Sod [Help Me Grow!]


Hello America …
May 23, 2017, 10:32 pm
Filed under: A Bit Of Inspiration, America, China, Comment, Family, Otis

I have good news and bad news.

The good is this post does not signal the full return of this blog.

The bad is I have still written a post.

Before I begin, to everyone who entered the APSOTW … we’re close to having consolidated feedback and it will [hopefully] be posted in a couple of weeks. Huge apologies for the delay, but with the move – and the usual ‘herding sheep’ – it’s taken longer than I would have liked.

As for the move. Well, after an incredibly emotional goodbye we – Jill, Otis, Rosie the cat and myself – got to America unscathed.

I have to say it was weird having Rosie on board with us – hearing her meow – but given how quickly she acclimatised to her new surroundings, it obviously was a much better experience for her than the other times she has flown in the cargo.

We have been here just under a week and while it’s been rather hectic – organising social security numbers and driving tests and looking for places to live, not to mention enduring some rather extreme jetlag – it has been pretty special.

Not just because we got to spend time together exploring our new surroundings, but because we had family visiting America so we got to hang out with them too.

But more than that, everyone has been super nice to us. Everyone.

Strangers, government officials, [soon-to-be-new] colleagues … people have gone out of their way to make us feel welcomed.

Even the immigration officer was nice when we entered the country and that literally has never happened to me before.

There is a little park near us where we have taken Otis on a number of occasions. Every single time, a different family have come up to us and said hello and offered to help with anything we need. Even if they’re just saying it – and I don’t think they are as they gave us their phone numbers – I’ve got to be honest, it’s pretty lovely.

And don’t get me started on how amazing the community-run, hippy, mandarin-speaking, creative-focused pre-school is …

Of course it’s early days so I know I’ll find stuff that drives me fucking insane [like the whole tipping protocol] but when I see the smile on Otis’ face as he runs along the beach, I know that as much as I love – and miss – China, this was the right thing to do for my little family.

So of course, now I am in a new country, I need a new blog header and as you can see from above, Jill has worked her magic again.

Or should I say, worked her imagination.

Though after 6 days in LA, I must admit I have grown to have a bit more respect for Mr Hulk Hogan, because how anyone can have a body like that when every place serves food in quantities that would be too much for an elephant, is anyone’s guess.

I miss you China but I like you LA.



Zàijiàn My Beloved China …
May 16, 2017, 6:15 am
Filed under: A Bit Of Inspiration, China, Chinese Culture, Comment, Love

I know I said there’d be no more posts for a month, but I leave China today, so deal with it.

I’ve said all I want to say about how wonderful and magical a time I’ve had here.

If you’re ever given the opportunity to visit or work – do it – it will change your World.

To sign off, I want to leave you with a little film.

Every day – for the past 7 years – as I walked to work, I would stop off at Starbucks at The Centre building in the Former French Concession.

Over the years, most of the time directly outside the window where I would be supping my latte, I would see all manner of people doing all manner of things … from walking dogs to undertaking rather interesting approaches to exercise.

There were a few people in particular that always seemed to be there and I started videoing them and adding music to their routine.

It’s important you know I never did this to mock them – far from it – I did it because they were part of the reason my 7 years in China was utterly wonderful and I will miss them – and the country – more than anyone could ever imagine.

Goodbye Shanghai. Hello LA.

Comments Off on Zàijiàn My Beloved China …


It’s Been An Honour …

After 7 years, today is my last day at Wieden+Kennedy.

Just as traumatic is that in 6 days, it will be my last day in China.

Or said another way, it will be my last day living in Asia-Pacific after 22 amazing years.

There’s honestly too much to say.

Too many memories to write about.

Too many people to thank and talk about.

So instead I’ll just say it has been the time of my life.

An amazing, spectacular, wonderful adventure both personally and professionally.

From marriage and babies to being part of work that defined World Cups and Olympics.

Wow.

It’s absolutely fair to say I will miss every bit of it but I’ll take the memories because it means I had the experience and for that I am truly grateful.

Now, because we’re in the middle of mad moving mode, this blog will be on a little hiatus for a few weeks.

Probably about a month. [Though we all know there’ll be the odd post here and there]

On the bright side, when it’s back – probably sometime in June, in time for my birthday [ha] – you’ll get to read posts that won’t just be about planning, but how I don’t understand how to make anything in America work.

I honestly think I’m going to find it harder to acclimatise to America than I ever did to China.

Hell, I can’t even order a cup of coffee without getting confused about their cup sizes.

So with that I want to sign off with a few little thank-you’s.

The reality is a huge amount of people made my time here amazing, however there’s some who had an even bigger influence and I want to call them out because the adventure I had – and am about to embark on – literally wouldn’t have been possible without them.

My wonderful planning team. Past and present. Every day was a genuine fucking honour. The awesome Kennedys. It was seriously the professional highlight of my last 12 months. Thank you. And that definitely includes you Juni. Kel Hook. For hiring me. You changed my life and I’ll never be able to thank you enough. Jason White. Thank you for supporting me even when I caused destruction. John Rowe. For being brilliant in every possible way and making my time at W+K Tokyo so good, I never wanted to leave. NIKE. I know that might sound corporate toady, but as I have nothing to gain from saying it, it means it is true. 99.7% of every person I met or worked with at Wieden+Kennedy worldwide … whether they are still here or long gone. Martin Weigel. You’re a cantankerous, warm hearted, brilliant man. Just propose to Mercedes and get on with it. Whiteside. Because you’re awesome and funny and humble and deserve so much and yet are happy with what you have. Clare Pickens. I love you. I literally fucking love you. [But stop cutting your hair because it makes you look shit] Sandi Hildreth. For being awesome and gorgeous and loving the same sort of rubbish music as me. Claudia Valderrama. For looking out for me even though you told me I was a “pain in the ass”. W&W, Azsa, Arlene and Max … for making sure I stay excited – and in awe – about the birth of amazing ideas. Gerber, for somehow – and I’m not sure how – influencing me to get tattoos. I came here with none, I leave with not enough. Simon Pestridge. Thank you for everything. In many ways, you changed my career and opportunities. You’re more than a great client, but a friend. Kim Papworth. For that talk that was totally worth the wait. Luhr. For being Luhr. Stech. For making your 6 months here, the most exciting 6 months for me full stop. David Terry and Paul Colman for trying really hard to be ‘alpha-males’ but actually being fucking sweethearts. Don’t worry, I won’t tell anyone. Joe Staples. He won’t understand why, which is why. MJ. No, not Micheal Jackson or Michal Jordan, but Matthew Jung … for being a phenomenal Nike and Converse client who backed us to do the best work we can do every-single-time. Karrelle. For pretending to still be British when he’s basically American. Steve Tsoi for still welcoming me to the table even though I never made life easy for you or your team. Scott Silverman. You had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the chance to be here. Chris Jaques. You also had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the platform to show others what I could do. What I could be. Dan Wieden. For not actually firing me even though you said, “You’re fired” every time you saw me. And starting a place that is so special amongst special companies. Xiaoli. For everything you have done for us, but most specifically for the love and care you have shown my son. China … for being so important to global business that you gave me access and exposure to the sort of senior leadership few in the World will ever get to experience. The amazing, warm, slightly crazy people of China. I will absolutely miss everything about your unique ways. Except the spitting and the plane delays. And finally – and most importantly – my beloved Jill, Otis and Rosie. Without you guys, none of this other stuff would have mattered.

OK, the Gwyneth Paltrow bollocks is over … and to prove it, have a look at this.

Do you know what it is?

That’s right, it’s one of the 600 stickers I have had made that I have spent the last 5 weeks hiding throughout the refurbished Wieden+Kennedy Shanghai office. And I mean ‘throughout’ … including various W+K hangouts, like Baker & Spice, Jamaica Blue and Little Catch.

That should make their life a pain in the ass for a few years.

It will be like I’ve never gone.

And with that, it’s time to go.

It’s been a lot of fun. Time for an adventure in LA. God help us all.



A Look Back At 7 Years …

As I have 2 days left of working at Wieden, I thought I’d put up some of the films [some are case studies because I can’t find the actual spot online] that I’ve either had something to do with or happened on my watch while at W+K Shanghai.

To be honest, there’s loads more – including 3 campaigns that haven’t come out yet, of which one is particularly exciting – but I appreciate how indulgent this post is already.

So with that – and in no particular order – here we go …

Converse Lyrics

NIKE Mr Sun

Fiat 500 La Vita E Bella – with thanks to my Mum

NIKE Temple Of Deadly Quickness

P&G Best Job

NIKE Find Your Greatness

Jeep Built Free

Jordan Winning Moment

Heineken Curiosity Pays

NIKE Epic Step

Spotify Japan Music Changes Us

As I said, there’s a bunch more stuff I could put up, but when I look back at this – especially in relation to where China/Asia advertising traditionally sits – I nod and, to paraphrase Phil Knight from the W+K global credentials film, say “It’s not bad”.



The Joy Of Age …

Growing older is a pain-in-the ass.

Even if your mind is still young and active, your body is losing its energy and gaining a bunch of aches and pains.

Is it any wonder so many people spend so much money trying to pointlessly fight it?

But there are some advantages to age.

One of them is not giving a fuck anymore.

I don’t mean that in the sense of not caring about people or progress or learning. I mean it in the sense of realising how little of the stuff we passionately believe are important are actually important.

And to me, this is enlightening and liberating all at the same time.

It enables you to see what can actually change stuff.

What can actually make a difference.

Of course, being old doesn’t automatically mean you have this ability – just like being young doesn’t automatically disqualify you from having this ability – but without doubt, experience gives you an ability to see through the clutter and bullshit and that is most definitely a gift.

Over the years I’ve written this blog, one person I’ve constantly referenced is Sir Ken Robinson … more specifically, his incredible TedTalk about creativity.

One of the reasons I love it so much is that he helps us see all the layers of bullshit we have added to the education system.

Layers that ironically undermine kids ability to learn rather than enhance it.

Well recently I saw another speech that asks us to question stuff.

Stuff we think is important but could be more of a hinderance.

However instead of coming from a very funny academic, it comes from a very funny comedian.

John Cleese.

Now of course this shouldn’t come as a surprise because as I wrote a long time ago, comedians have incredible insight, however what Cleese offers is more than that … he challenges us to consider how much we undermine our potential by allowing things we think are important to interfere with the things that really are.

And while this brilliant stream of consciousness explains the importance of clarity and creativity, he gives us something more than that.

He reminds us that getting old might not be as bad as we may often think.

As long as we live a life of experiences rather than comfort.

Which is another lesson worth remembering.



The World Hasn’t Gone Mad, It’s Gone Ridiculous …

A week today is my last day at Wieden, so what I’m about to write shouldn’t matter. But it does.

You see, last week I received an email from a rather well known publisher.

A publisher of books.

They wanted to ‘have a chat’.

So obviously I was kind of intrigued so I called them and do you know what they said …

THEY WOULD LIKE TO MAKE A BOOK OF MY BLOG POSTS!

Hahahahahahahahahahahahahahahahahahahahahahahah!

Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha!

Hahahahahahahahahahahahaha!

Despite the utter stupidity of that suggestion, I am not going to deny my ego was well and truly stroked … which is why they brought me down to earth when they added “We don’t want all your posts, just the ones where you have something others will find valuable to read”.

Putting aside that with that filter, it’s going to be more pamphlet than book, I still find it rather exciting and can only assume their business model is built on the belief that people will pay a couple of quid to get to the few posts that are worth reading rather than spend hours traipsing through shite looking for them.

Hmmmmmn, not the best investment argument I’ve ever heard.

But here is where you come in.

You see I’ve been asked to choose the 100 posts that I think are valuable.

I know, 100. Talk about being optimistic.

Anyway, if this goes ahead, they want to pitch it as a business book [I swear I’m not making this up] … which I assume means less posts about my best friends penis size and more about businessy-stuff. I’m pretty sure that down the line, I’ve written a few of them – whether it was on strategy, creative briefs or recruitment – however in the unlikely event there’s a post on here that you remember as having some value, could you let me know because I sure-as-hell don’t want to spend months going through 10+ years of rubbish only to realise there’s nothing on here that I actually like anymore.

Ta.



Vanity Drives Insanity …

A little while ago, I wrote about how technology scared me.

It wasn’t because Facebook had served me an ad suggesting I may like to buy a Queen t-shirt that states I was born in the month of June … it was because it was hideous, even for me.

However recently, I was exposed to something even worse than that.

Something that technology was to blame for.

This …

OK, so these things are meant to be a bit of mindless fun … but imagine if you were Barack Obama or Chris Evans.

Would they think it’s ‘mindless fun’?

Mindless, maybe … but fun?!

Even if the technology behind this ‘game’ is simply randomly grabbing 2 celebrity photos and claiming the enquirer is a combination of them, it’s all a bit dangerous.

Yes, I said dangerous … which I openly admit, is a very over-the-top statement, but it’s my blog so I’ll call it what I want.

Oh yes.

Ahem.

So back to the point of the post …

You see there are a huge amount of people who are forever looking for evidence of their specialness and they adapt their reaction to news and events to suit.

A horoscope announcing the World will recognise your contribution to civilisation?

Met with a sense of positivity or – at the very least – hope, even if you try laugh it off to your mates. Trust me, if you’re reading it out for others to hear, there’s a part of you that believes it. Or wants to believe it.

A horoscope announcing this is a week where you will reveal yourself to have failed?

Met with a sneer and swear words.

The thing I found funny about this ‘which celebrity are you most like’ thing, was how many people did it and posted the results.

There were just as many people despairing about what was given to them as there was humble bragging.

The despair was written in a way where you felt the person was asking their friends for reassurance that they weren’t really a cross between Lassie and Britney Spears whereas the humble braggers wrote with a tone that tried to convey they’d found the whole thing hilarious while actually being smug their true spirit had been recognised by an online ‘game’.

And that’s why I love what I do … because while many think it’s all about listening and watching, I feel it’s about understanding and interpreting because so much of what we do is driven by what we are trying to hide [even from ourselves] rather than what we want to reveal.

As I’ve said many times, we’re all hypocrites and these shit Facebook things have a wonderful way of revealing it.

[But I really do think I have Chris Evans/Obama qualities. In my case, I’m positive it’s all true]