The Musings Of An Opinionated Sod [Help Me Grow!]


Creativity Without Bruises And Scars Is Not Great Creativity …

A while back – when I was running The Kennedys – I told the guys about how hard it is to make great work.

Ironically, the issue was less about the expression of creativity – though there is always difficulties in that – but in actually getting your precious idea through all the gatekeepers/processes/people without it being impeded, diluted or impacted.

Now don’t get me wrong, being pushed to be better is always good, but it appears we now live in times where the goal of others seems to be the reverse.

Sanitization.

Blandness.

Ego/Career management.

Or as my dear friend George once said:

“Creativity today is a client going to the doctor, telling them their expertise is wrong and then prescribing their own medicine.”

Of course people are entitled to their opinion.

Of course ad industry creativity needs to be commercial creativity.

But right now, it appears many clients version of ‘commercial’ is to either communicate what they want people to care about [regardless if they care about it, or believe it] or to say things where absolutely no one can ever be offended because what they want to communicate makes beige look bold.

And because adland – or should I say some within adland – has sold the value of creativity down the river in favour of making fees from process and production, the entire industries ‘creativity’ is being called into question.

What has happened to wanting to make work that makes culture take notice?

What has happened to wanting to making work others wished they had made?

What has happened to wanting to make work that changes entire categories?

Yes, I know there are some that still fly the flag of great work – but not many and not always consistently – and what’s worse is that we, as an industry, have contributed to this situation but what really gets to me … what really pisses me off … is that I feel we are continuing to pander to the wishes and demands of the organisations we are supposed to help, the organisations who – for whatever reason – are undermining our industries value and long-term future.

I’m not saying we should be arrogant.

Or rude.

Or forget why clients hire us.

But come on, why be a doctor when we let the patient diagnose themselves, which is why I absolutely loved this piece by the phenomenal Dave Trott.

At the beginning of this post, I wrote about how I had taught The Kennedy’s that great creativity doesn’t come without bruises and scars … well, if we still want to stand a chance of making the work that shows how brilliant we can be, then we better be prepared to fight harder for it, because being the punching bag is hurting everyone … us, our clients, our audiences.

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What We Can Learn From Tom Hanks About Working With Others …

OK, full disclosure, I don’t really like Tom Hanks.

Sure, I’ve enjoyed some of his movies but for some reason – maybe due to overexpose of his movies in my early 20’s – I think he has a face I want to smack.

But recently I read an article on him that changed my opinion of him.

To be honest, this ‘change my opinion’ thing is getting annoying.

First is was my ultra-nemesis, Morrissey – though he seems to behaving like a twat again.

Then it was Johnny Marr.

And now Tom Hanks.

Who next … Todd Sampson? That would literally make me want to kill myself.

Good job I know that will never, ever, ever happen.

But back to Hanks.

In the article, Hanks covered a huge range of subjects … the roles he’s taken, his approach to parenthood, the mistakes he’s made – it was all very interesting, vulnerable and honest – but the bit that caught my eye was this:

“I learned a long time ago that you don’t have to like the people you work with. If someone wants to be a dick, it’s OK, but if their dickishness means everybody else doesn’t get to work at their best level – if you being a dick means you’re going to encroach upon my process – there’ll be a slug fest in the parking lot. There will be words exchanged I’ve worked with men and women where I’m like, ‘Are we going to have to go through this again?’ And, well, yes, because that’s what’s called for. On rare occasions, people are insane – but those are really rare.”

The reason I like this is because one of the biggest issues many face in agencies is working with others.

OK, in the majority of cases, as Mr Hanks states, it’s all good – but occasionally you find someone who is especially difficult – not because they are pushing for the best work, but because they think they are the only one’s capable of doing the best work and don’t value anyone else’s contribution or process to get there.

In other words, they’ve become the office egotistical dick.

We’ve all seen them.

Prancing about like they’re gods-gift.

At best they’ve done something genuinely good in their time. At worst, they’ve only done something good in their mind.

What I like about Hanks advice is that it ultimately helps you work out when you should or shouldn’t act.

In other words, if the person isn’t affecting your standards negatively, then let it pass.

Life is too short and ultimately, your engagement with them is not going to achieve anything.

However if their actions are impeding the work you do to the standards you hold, then it’s time to strike.

I should point out that when I say ‘strike’, I don’t mean it literally, but the key point is that the moment you feel your process/standards are being limited because of this other persons actions or behavior, you need to speak up.

To them.

Directly.

I wish I had known this earlier in my career.

When I think of all the energy and time I wasted taking on issues that were just annoying rather than damaging, I want to kick myself. But the good news is that working in advertising means I’ll be able to use this advice properly in the very near future.

And it’s important.

Not just because you should never let someone negatively impact your standards and process, but because – as fellow actor Michael Keaton pointed out – even if you’re just an employee, you’re still in charge of the direction of your career.

So thank you Mr Hanks. Damnit.



Money Changes How You Look But Reflects Who You Are …
November 6, 2017, 6:15 am
Filed under: Attitude & Aptitude, Before Fame, Confidence

Remember last month I showed that photo of the Amazon founder Jeff Bezos and his metamorphosis from nerd in 1998 to Terminator in 2017?

Well it’s obviously not an isolated incident because here’s Elon Musk … though unlike Mr Bezos, it appears he spent some of his billions on a hair transplant. But then, when you read what his ex-wife said about him, he might be a genius but he’s also a vain, little prick.

Something it appears the first Mrs Bezos would agree with.



Is Gary Vaynerchuk, David Brent?

… if you watch the fakest ‘off the record’ video of all time, you might think he is.

And if not that, he’s absolutely desperate to be the next member of Dragon’s Den/Shark Tank.

Suddenly my post about him – and other successful people – seems even more accurate.

Which makes a pleasant change.



Successful People Can Tell Whatever Story They Want …

Whether you like him or hate him, Gary Vaynerchuk has made a very big impression in a very small period of time.

As with anyone in this position, he has attracted his unfair share of fans and haters.

A few weeks ago, there was an article that challenged the story he tells people.

Not just in terms of it’s message [Anyone can achieve their goals if they’re prepared to work hard for it] but his background.

As we all know, there are always 3 sides to any story – your side, their side and the truth – and while it is true many people who have dreams and work hard DON’T achieve their goals, I felt it was pretty harsh of the author to pick on that given that there’s literally no other way to achieve your goals … just some are lucky and some [most] aren’t.

But this is where I do agree with author of the article, because they correctly highlight ‘successful people get to tell any story they want’.

I find it amazing how many successful people reimagine history.

It’s not hard to work out that their goal is to ensure people view their achievements through the lens of their unique brilliance – whether that is attitudinal or through their acts.

Of course both of those elements would have had a part to play in their success, but to not acknowledge the luck they enjoyed is to create a narrative that is as deluded as most of the Linkedin write-ups I read.

That said, not everyone is like that …

Many, many years ago I met a very, very successful man.

He had made his fortune in air conditioning and when I asked him what he felt he owed his success to, he said, “1976”.

Basically, he had owned a small firm specialising in fans and air con. Business was OK but not setting the World alight until the summer of 1976, where the UK experienced it’s hottest summer on record.

In that summer, he created the foundation for his future fortune.

It wasn’t that people just wanted a way to immediately cool themselves down, it made companies realize they may need to have a solution for future summers in the office.

Yes, he had worked very, very hard during this time – and subsequent years – but as he said to me, he had always been working hard … it was the good fortune of extreme weather that made his efforts experience greater rewards.

In other words, luck.

And while he still downplayed the effort he put in to be successful, I remember even back then how refreshing it was to hear someone being humble about their success rather than claiming it was down to their unique abilities and vision.

Which is why I still follow the advice of my dad, which was always listen to the opinions/advice/experience of others but remember a good percentage of what they say – even if not intentional – is probably what they wish they did rather than what they actually did.



Money Makes You Badass …
October 9, 2017, 6:15 am
Filed under: Attitude & Aptitude, Before Fame, Confidence

A long held belief is that money makes you more attractive.

Not because you can afford cosmetic surgery, but because for some people, the prospect of wealth makes you look past the outer ugliness of the person who currently has it.

Well I recently saw a photo of Jeff Bezos and he proves wealth doesn’t just make you better looking, it makes you The Terminator.

I’m now going to spend the week trying to ignore the fact I look more like Jeff the book seller.



Where You End Up Is Never Just Because Of One Journey …
September 19, 2017, 6:15 am
Filed under: Attitude & Aptitude, Confidence, Culture, Emotion, Empathy, Management

A long time ago I wrote about how I had contacted everyone who I felt had positively influenced my career.

I called them ‘pivotal people’.

I wanted to thank them for their help and let them know that I believe anything I achieve is because of them – even if they had only been in my life for a short time.

I’ve got to admit I don’t know why I did it, but it felt right even if it ended up confusing most of the recipients.

The reason I’m writing this is because I recently read a fantastic article about the Chairman of Huddersfield Town football club.

Now Chairman of Football Clubs are rarely praised – especially in national newspapers – but Dean Hoyle is not your average Football Chairman.

When your team get into the Premiership for the first time in their existence, most Chairman would probably sit back and bask in the glow of adoration, but not Dean.

First of all he honoured a promise he made to the clubs diehard fans that if they kept buying season tickets during his tenure, he would only charge them £100 if they got to the Premiership.

Now you might think he only said that because he never thought it would happen, but not only did he keep his promise [and for reference, the cheapest season ticket available for any club in the Premiership is £299] by offering that deal, he ensured he built a dialogue with the diehard fans … the ones who genuinely bleed for the club.

But he did something more than that.

He did this:

For the record, Wagner is the current manager who helped the team get to the Premiership, but Mick Buxton – the man the Chairman called to thank – was the manager of Huddersfield at the end of the 1978-79 season, when they were in the old 4th division.

Buxton guided Huddersfield to the third tier with a swashbuckling style that captured the imagination of the 12 year old Dean Hoyle who years later, used some of his riches from selling his greetings card business to buy his boyhood club.

What Dean did is not just an act of wonderfulness – delivered with typical Northern wit – it’s the acknowledgement that the places we go in life can be influenced by many things and being aware of that not only means you may have a more adventurous life, but become a better leader.

Dean Hoyle, thank you for being ace. May Huddersfield continue to prove the doubters wrong.

Read the whole article here.