The Musings Of An Opinionated Sod [Help Me Grow!]


You Know Adland Is In A Hole When A Lord Mayor Has A Better Philosophy Than Us …

Magic Magid is a British-Somali who has served as the Lord Mayor of Sheffield since May ’18.

Yes, the Lord Mayor.

Given he was born in 1989, his appointment has attracted a lot of media attention – not just because of his young age and cultural background – but because he is also the first Green Party councillor to hold the role.

But that’s not why I’m writing about him, I’m writing about him because of the way he connects to culture.

Where most politicians tend to say whatever they think their audience want to hear – and then, once elected, use fear and put-downs to control their audience’s actions – he not only says what he believes [and attracts people on those shared beliefs] but he also shows great belief in the capabilities and possibilities of his constituents.

Have a look at this …

How is that for a set of philosophical beliefs?

Pointed.
Topical.
Cultural.
Humorous.
Positive.

Is it any surprise he has made youth give a damn about politics?

While the opposition are fixated on scoring points against each other, Magic Magid communicates a way of living and behaving that pulls the community together.

A set of standards and rules you can live by.

A set of standards and rules you would be proud of following and representing.

Now of course his actions have to represent his words but just in terms of fresh energy, it sets a direction by which most things can either be filtered through or measured against.

Now look at adland.

What are our beliefs?

What are we saying that is making people want to believe?

Making people want to be a part of us?

Sure there are some agencies that still have them … still live by them … but the thing I find sad is all agencies started with a set of distinct beliefs that differentiated them from the crowd and yet now, the vast majority of the industry tends to behave in the same, blunt and ambigious way.

We say the same things.

We read the same books.

We aspire to the same goals.

Christ, we’ve become more corporate than the clients who used to hire us to stop them being corporate.

The World is changing.

I love that we live in times where the minority – or underdog – can no longer simply be ignored.

Where how you do things is becoming as important as what you do.

And yet despite claiming to know how to move culture better than anyone else, adland continues to stick rigidly with what it knows even though publicly, they’re desperately trying to associate with the latest new, new thing.

Where are the leaders?

The mavericks?

The pioneers?

Oh I know, in the file labelled ‘too much trouble’.

Let’s hope we learn before it’s too late.

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Let Kathleen Turner Start Your Week With A Smile And A Bunch Of Food For Thought …

Kathleen Turner is an actress.In the 80’s, she was hugely successful – but illness, addiction and Hollywood studio’s hatred of women over the age of 30 – all contributed to her falling out of the limelight.

This interview is a few months old, but I recently read it again and I still love it.

Not because she is indiscreet about other actors … though that’s good.

But because of her ability to know who she is that has enabled her to acknowledge her faults, see her strengths and challenge the system.

There’s a bunch of gold in there – from how to deal with others [which is very similar to the advice Tom Hanks gives] through to how to deal with yourself – so whether you know her or not, I am pretty certain you will enjoy the read.

Hey, you might even come away asking yourself some questions about yourself.

It’s a good way to start the week and you can read the interview here.



Welcome To Inauthenticity …

I’ve written about Gary Vee before.

And while I admire his ability to promote himself – and don’t deny his considerable entrepreneurial spirit – I feel he is entering that dangerous area where he’s starting to blindly believe his own voice, without any sense of objectivity.

Now there’s many successful people who are like that, but given he preaches on a platform of self awareness, I find this new chapter of his ego particularly unpleasant to witness.

What has raised my ire?

This …

Yep, he has launched his own range of sneakers.

Sneakers!

What the fuck?

Apart from maybe watching sport or having once ridden a skateboard, what credibility has he got to do that?

I could maybe accept it he had got some fantastic – and credible – people to help create them, but that is never mentioned at all.

Of course not, because even if that is the case, I doubt his ego would allow it.

And maybe that’s why he wants people in marketing and entrepreneurship to support him rather than athletes … despite the fact they’re made to look like the bastard love-child of Adidas and K-Swiss.

That’s right, it’s not enough for Mr Vaynerchuk to create a pair of ‘sneakers’ that’s been influenced/plagarised by one credible sports brand, he wants to double influence/plagarise … which kind of sums him up through and through.

Seriously, anyone who buys a pair of these is basically anti-sport and pro-asshole.



It’s Nice To Be Hated …

A few weeks ago, I woke up to the photo above appearing on my phone.

The 2 people are both ex-planners of mine from Wieden and I admit it was nice to see them.

Then I realised they were never at Wieden at the same time – and even though they’re now both bigwigs at Apple – I suspect there reasons for getting together [and making sure I knew about it] was more to talk shit about me than to discuss the launch for the next iPhone.

Eitherway, I’m as proud as fuck about them and for them … and not just because I’m hoping for freebies.

As I’ve said many times before, I believe the role of a boss is to help develop your people so when they leave, they get a better job than they could ever of hoped for.

Of course, they have to do all the hard work.

They have to want to see where their potential could take them.

But by pushing them, developing them, giving them opportunities to grow and just overall helping them believe in their talent and where it could take them beyond where they currently are, you have a chance to play a small role in creating their future.

And that’s why, seeing David and Rodi lead Apple strategically across the entire Asia region [and for some perspective, just the iPhone business in China is bigger than the entire NIKE company worldwide] makes me so happy.

Not for what I did for them.

But what they did for themselves.

Now please give me the new iPhone or I’ll ask Baz to fire you.



Down The Rabbit Holes …

So we’ve recently had some interns join the Deutsch planning mob.

They’re smart, passionate and enthusiastic as hell.

Far smarter than I was at their age. Arguably, smarter than I am now.

So I met up with them to see how they were going and they told me how they were getting to grips with things because initially, it was so overwhelming that they found themselves going down a lot of rabbit holes.

I get it, it was super daunting to me when I started too but the one thing that concerned me was their belief that rabbit holes were a negative.

As I pointed out to them, if they don’t go down rabbit holes, then they’re no use to me.

Rabbit holes are an essential part of the planning process.

Not just in terms of exploring possibilities to tackle the problem you have been given … nor to pressure test the strategy you have identified … but to also reveal if there is are more interesting ways to tackle the problem than you may have originally considered or identified.

Rabbit holes are as much about opening possibilities as they are closing them which is why if you don’t embrace them, all you’re doing is screwing yourself – and the client – over.

Sure, focusing on what you think the client will buy may get you quicker approvals and client compliments, but allowing your brain the space and time to wander can help you get to somewhere new … somewhere exciting … somewhere that allows creativity to take you to places no one saw coming … places that will attract rather than chase … and even if you don’t end up somewhere more interesting than where you started, at least you can be sure the strategy you’re recommending has been pushed and prodded, which is why I passionately believe rabbit holes aren’t a waste of time, but a key deliverable of what we do and have to do.



Illusion Cocks …

So recently I was in Berlin and had one of the most underwhelming dinners of my life at Soho House.

For those of you who don’t know Soho House, they describe themselves as a ‘private members’ club for people in the creative industries’.

Maybe that’s true, but having gone to the bathroom and seen their urinals, I think Soho House Berlin is actually a private members club for men who like to think they’re big swinging dicks so will happily pay their $2000 annual membership fee just so they can keep using their toilets that have been designed to reaffirm their delusions.

Or something.

Regardless, it’s evil genius – because to paraphrase Bernie Madoff, when you offer people something they want, they never want to look too hard into it because they don’t want their fantasy to be shown for its reality.



The NHS Put The Great In Great Britain …

The NHS is 70 years old this year.

While that is a remarkable age, it blows my mind there was a time when it didn’t exist.

The story of its foundation is a remarkable one … one filled with foresight, fight and a governments desire to raise the standards, dreams and potential of an entire nation.

Whether we will ever see something of such audacious good from a government anywhere in the World is debatable.

Obamacare may have come close, but thanks to America’s blinkered fear of socialism [despite having one FBI for example], it means its potential has been destroyed by that criminal, also known as The President of the United States of America.

And all the Republican sheep.

But back to the NHS.

Despite having not lived in England for 24+ years, it’s been a quiet partner throughout my life.

Helping me deal with some of the best and worst times of my life.

And even though there was a time I grew to despise walking along the corridors of the QMC hospital in Nottingham, I was always grateful for it … because it ensured the people I loved weren’t allowed to fall through the cracks at their greatest hour of need.

The NHS has saved my parents life, saved my sight, looked after my dear Paul when he’s undertaken acts of complete stupidity, taken care of my son when he came down with an illness [despite not yet having a British passport] and ensured my parents were given dignity in their final days … it is the single most important and valuable institution the UK has.

I’ve been incredibly fortunate to have lived all around the World and while there have been a number of occasions where I have needed the urgent and serious attention of Nurses and Doctors, I’ve paid heavily for that service.

Of course I’m grateful for all they did for me – they were excellent – but I was also in a privileged position where I could afford to pay for it which is why the NHS is so important because the reality is, everyone deserves the right to being looked after, not just those with a healthy bank balance.

Countless UK governments have tried to undermine or strip away the NHS … seemingly ignorant to the fact it’s one of the few things that is the envy of the World and should be treasured, not pillaged.

So to everyone who has ever worked for or fought for the NHS, thank you.

You deserve so much more than just a nations gratitude.