The Musings Of An Opinionated Sod [Help Me Grow!]


Love Works In Strange Ways …

So good news, this might be the last post for 2 weeks.

TWO.

Though don’t get too excited because it might only be one.

Either way, you have lucked in as it’s definitely the last post of the week because today I’m in Paris and then on Wednesday, I’m off to Lisbon so I can speak at a conference.

Hahahahahahahaha.

I must admit, I still find it hysterical that people want to hear me talk about anything. Especially given all my ‘material’ is available for absolutely nothing on this blog.

Well, if ‘loss of brain cells’ is absolutely nothing.

And yet I do enjoy talking at conferences …

I like the process of trying to think of something interesting to talk about for the audience.

Working out the best way to get the message across without falling into the deadly presentation paralysis.

Then adding the stories that will either make the audience semi-like me, think I’m a cheeky bastard or just plain hate me.

I say all this but I bet the only reason I do get invited is to be the court jester to the audience – and given the wonderful Mr Weigel will also be at the same conference – I’m even more sure of this fact.

But what it means is I’m away till Monday so with that I want to leave you with a delightful story I’ve just heard about.

In the early 80’s, Queen worked with a German producer called Mack.

He was quite revolutionary for the band – helping change their sound and way of recording – which meant they were one of the few artists who went into the 80’s stronger than when they were in the 70’s, culminating in some of their biggest ever hits.

Another One Bites The Dust.

Crazy Little Thing Called Love.

Under Pressure.

Radio Gaga.

I Want To Break Free.

Unsurprisingly, Mack got very close to the band and asked Freddie Mercury to be his eldest sons godfather. And it’s to this background I read this story from Mack about what happened on his sons birthday.

Have a read, see you Monday and here’s a link to the video being talked about below.

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Fail For The Win …

A few weeks ago I woke up to find my instagram followers had gone up over 1500 in a night.

A NIGHT.

Given it had been years for me to break 1000 followers, something seemed up.

I checked this blog to see if this rise was reflected on here?

Nope.

I checked twitter.

Nothing.

I couldn’t explain it so in the end I just accepted it must be a weird event and carried on with my day.

Except it happened the next day and then the next.

When it reached 10,000 – yes, TEN THOUSAND – instagram contacted me to say I now could access their tools to further enhance my influencer status, including adding a descriptor of what I do.

Hahahahahahahahahahaha!

Because their list of options didn’t feature ‘annoying prick’, I decided to screw with their algorithm and describe myself as a fashion model.

But why was this all happening?

Well a few days later I found out which is why I write this …

To the [literally] thousands of people who started following me because a very famous rock band [accidentally/stupidly/mischieviously] featured my instagram in one of their stories … prepare to be massively underwhelmed with countless photos of my cat, kid and colleagues.

But on behalf of said cat, kid and colleagues, may I take this opportunity to thank you for letting us all feel momentarily popular until you come to your senses and unfollow the hell out of us.



Professional To The Core …

For reasons I don’t understand – but I do like – I occasionally get asked for my opinion in industry magazines.

While I absolutely take what I do seriously, I have realized that if I was to compile all that I’ve said that has been printed, I would look a bit of a maniac.

For example, there’s this. Or this. Or even this.

And just recently I was asked ‘what Star Wars character would I be’ and this was my answer …

But here is the thing …

While many may think I do this because I need psychiatric help or have a career death wish, there’s another reason behind it and it’s about comfortableness.

You see when I was a youngster in the industry, I was surrounded by super-smart, super-senior people who were full of opinion, personality and provocation.

While I didn’t agree with everything they said, they helped me realise that ‘just because you take your job seriously, doesn’t mean you have to take yourself seriously’.

What this did was let me feel comfortable in taking to any of them about any madcap idea I had … let me talk to clients about subjects that may otherwise seem ‘off limits’ and let me work with colleagues without thinking it made me look weak or incapable.

In essence, cheekiness has enabled me to do – or be part of – things that I may not otherwise never have been able to do.

From work I’ve been a part of … clients I’ve worked with … agencies I’ve worked at and countries I’ve lived in.

Now of course, mischief is in my bones so it wasn’t exactly hard … but being encouraged to embrace my truth rather than oppress it had a huge benefit to my career and so while a bunch of what I say and do is because I’m a bloody idiot, there is a part of it that is intended to create the space and atmosphere to enable my colleagues and clients feel comfortable with being vulnerable … whether that’s expressing their ideas, their fears and ambitions or simply realizing that if I can have a career while still being a sweary fool, then they – with all their talent – surely can.

You might think this is a load of bollocks – and I totally understand get why – but it’s true.

The future of adland is not going to come from more processes, it’s going to come from more people being able to express or explore their ideas without fearing they will be judged, shot down or ridiculed.

And if you think that’s a dramatic statement, just go on twitter and see how the masses react to any idea that challenges the belief system they have bought into, even though they know for a fact that the very small amount of people who succeed – which are mainly white men – are generally the ones who reinforce the cliche rather than push or break them.

Happy Monday.



School Should Never Be A Place For Fear For Anyone …

So this is the last post until next Thursday as I’m traveling for work.

I know you all think this means I’m going on a ‘free holiday’, but I am going to take the high road.Ahem.

Yesterday I wrote a post about media helping kids grow up too fast in ways that drives complicity and pressure not independence and individuality.

It’s a subject close to my heart now I have Otis.

Protecting your child is a weird thing.

You know you want to, but you know there’s only so much you can do.

That’s part of the reason I never felt comfortable living in America.

Despite having our house in an incredibly privileged area – the reality that gun crime is everywhere there – never made me comfortable. I would feel uncomfortable going to the cinema. I would look for exists every time I went to the shopping malls. And while you may think I was being over-the-top, the reality is these things happen … in fact, the week after we left LA, there was a shooting at the mall we used to go.

Anywhere where you get a leaflet through the door warning you about violence and guns in schools needs to take a long hard look at itself in terms of what it values more than a life … which is why this video from the Sandy Hook Promise organization makes sure everyone knows that the best way yo protect your child in America is teaching them how to deal with the environment that surrounds them.



Society Is Growing Kids Faster Than Battery Hens …

One of the things that is a beautiful nightmare for parents is watching the speed of their children grow up.

At each stage of their development, you think they have reached ‘peak perfect’ and you want them to stay that way forever … but you can deal with their growth because they bring an even more delightful element into their behaviour and, as a byproduct, your relationship.

It’s utterly, utterly magical.

That said, it still doesn’t stop the fact it all happens in the blink of an eye, so while you want to always encourage their development, you just wish it would slow down a little.

The reason I say this is that I recently read about a graphic designer was so appalled at the cover of a young girls magazine, that they decided to release what they thought it should be.

Now I must admit, my first impression to this story was that the graphic designer was probably a self-righteous individual who wanted kids to grow up in the same conditions as they did.

That was until I saw this …

The original cover of the magazine is on the left, their version is on the right.

I’m going to ignore their cover – because you can read how it came about and the story behind their idea, here – however the magazine they redesigned is a real magazine and, according to their own website, supposedly stands for:

Girls’ Life (GL) magazine was founded in August 1994 (yes, we’re ancient, we know) by Karen Bokram. Since then, GL has grown from a 23-year-old’s pipe dream project to a best-selling and award-winning platform for tween and teen girls.

Tweens and teens.

An incredibly impressionable age.

Now look at that cover.

Look at those story headlines.

Now I appreciate I am an old, white male … but they seem to place huge subliminal pressure and expectations on young women.

Wake Up Pretty.

Dream Hair.

Fashion you need to own.

Boyfriends.

If young women want to explore any of those things, then that is wonderful, but I wonder how much of it is because they are being made to feel that way rather than being something they are naturally interested in. Of course, there is something wonderful about learning to develop and grow … but this seems less about personal growth and more about playing to stereotypes – and advertising dollars – so that they can then be judged by broader society.

Of course parents have a big role to play in managing the environment their children play in, but at a time where the World is finally waking up to fighting the prejudice, oppression and stereotypes women have had to face for centuries, it becomes increasingly difficult to achieve this when the World they are surrounded by continues to push an agenda of compliance … especially when they’re titles supposedly designed for the betterment of young women.

Of course this is not limited to content for young women, young boys also have stereotypes of behaviour and aspiration shoved down their throats that are unrealistic and add incredible pressure to their development.

I get children will always grow up too fast for parents, but it is scary how even that isn’t fast enough for media outlets.

What makes it worse is so many of them say their ‘purpose‘ is to inspire brilliance in their readership.

Girls Life specifically say their role is ‘dedicated to informing, inspiring and entertaining girls around the globe—and that includes everything from starting your business (we LOVE spotlighting smart, successful teens) to putting up with periods to styling a personal look you’ll love’.

Which is why I look at the Graphic Designer who screwed with their cover and say ‘well done’ … because I now realise what they did was not act like a judgmental parent, but simply show Girls Life how their cover should look if they are serious about what they claim they represent.



Best Of The Best Or The Least Bad?

Today I’m judging the Effies.

Oh awards …

I’ve written so, so much about them in the past.

Like here. And here. And here. And here.

I must admit, I am intrigued to see what they are going to be like in the UK.

Will they be a celebration of insightful efficiency or will they be like I experienced too many times in Asia, a stream of consciousness that just rumbles along till they think they have explained how they got to their idea and how they have proved it worked.

I guess we shall see later today.

I really, really hope they are good.

Not just because the Effies have always had a standard they’ve lived up to, but because it will give me faith the industry still has fight in it to do things right.

In my time in the UK, I’ve read a bunch of planning documents/portfolios/resumes that have been more about packaging.

Repeating a client brief in a way that has been ‘sexed up’.

Superficial.

Executional.

Literal.

There are a bunch of reasons for this.

Part of it is the lack of training agencies give their strategiests.

[Hence why we started the School of Strategic Arts]

Part of it is the huge amount of freelance planners out there who are doing exactly what they are asked because they are fighting for their livelihood.

And part of it is because of the client/agency remuneration deals which means planners are giving too little time to explore the best outcome to the problem they face.

Planning has a valuable role to play in effectiveness.

Planning has a valuable role to play in creativity.

But it needs to be allowed to do it to make it happen … so here’s hoping we see the best of what it can do today, because the Effies is not just important for the people who win, but for what the industry needs to get back to being.



Careful, Your Manipulation Is Showing …

So a few weeks ago, I received this email …

As soon as I read that first line, I just switched off.

Not because I’m not interested in new business, but because it’s so obvious anyone in business is.

I also don’t like the tone …

As if they just care about my best interests.

Everything about this email pissed me off which – as introductory emails go – is the opposite effect they should have.

I get it’s hard to cold call someone.

I get it’s difficult to grab their attention.

But maybe someone should tell them the secret to making anyone care is getting them to buy rather than just trying to sell.

Or said another way, finding out what your audience need rather than selling them what you want them to want.