The Musings Of An Opinionated Sod [Help Me Grow!]


Moments To Be Grateful …

As most of you know, a few months ago I wrote a post about how I had experienced the slow, systematic destruction of my confidence by bosses who had an inherent need to feel in control.

Of everything.

The post caused such a stir that it led to me starting the Corporate Gaslighting site.

While the majority of the hundreds of people who wrote to me were to scared to have their story put online, there are countless examples of management bullying that people have experienced and made to feel was their own fault.

Recently I worked on a project with an incredibly talented creative called Alex Holder.

One night, while sitting together trying to work out how to deal with a particularly difficult situation, we started discussing office bullying and bad management and found we had both experienced it in different guises.

While we both got out of our situations and have been able to move forward, we also know that is not the case for everyone and I told her about Corporate Gaslighting.

She was incredibly supportive of my endeavor and said she wanted to help.

To be honest, many people say that – and while I don’t doubt their intention – often things get in the way of them doing that.

But not Alex.

First of all she sent me a bunch of articles she had written linked to the subject.

Then she pointed people she knew in my direction.

But recently, she has written an article on the subject for Grazia magazine and ensured TheyTriedToKillMeButI.Live was name checked. [See Below]

I am insanely grateful for her support and for doing this.

Not because it legitimises what I am trying to do but because it raises awareness of the issue and hopefully will help someone experiencing this treatment to know they’re not alone, it’s not their fault and there are people ready to help.

Huge thank you to Alex – and Grazia Magazine – it means more than you know.

[You can read it more clearly here]

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Best Of The Best Or The Least Bad?

Today I’m judging the Effies.

Oh awards …

I’ve written so, so much about them in the past.

Like here. And here. And here. And here.

I must admit, I am intrigued to see what they are going to be like in the UK.

Will they be a celebration of insightful efficiency or will they be like I experienced too many times in Asia, a stream of consciousness that just rumbles along till they think they have explained how they got to their idea and how they have proved it worked.

I guess we shall see later today.

I really, really hope they are good.

Not just because the Effies have always had a standard they’ve lived up to, but because it will give me faith the industry still has fight in it to do things right.

In my time in the UK, I’ve read a bunch of planning documents/portfolios/resumes that have been more about packaging.

Repeating a client brief in a way that has been ‘sexed up’.

Superficial.

Executional.

Literal.

There are a bunch of reasons for this.

Part of it is the lack of training agencies give their strategiests.

[Hence why we started the School of Strategic Arts]

Part of it is the huge amount of freelance planners out there who are doing exactly what they are asked because they are fighting for their livelihood.

And part of it is because of the client/agency remuneration deals which means planners are giving too little time to explore the best outcome to the problem they face.

Planning has a valuable role to play in effectiveness.

Planning has a valuable role to play in creativity.

But it needs to be allowed to do it to make it happen … so here’s hoping we see the best of what it can do today, because the Effies is not just important for the people who win, but for what the industry needs to get back to being.



A Glimpse Into Past Normality …

Following on from yesterday’s post about Concorde I thought I’d post a sign I saw hanging in the ‘food preparation area’ of an old British Airways plane …

The fact smoking was once allowed on planes is amazing.

The fact they had to remind staff not to smoke while preparing food is mind-blowing.

But they did … because back then, having staff not smoke while preparing food was classed as ‘hygienic’, regardless of the fact being stuck on a plane with cigarette smoke working its way through the cabin at 30,000 feet was not.

Thank god those days have changed …

And that’s the thing with history, you often look at it and wonder, ‘what the hell were people thinking?’ but then you look around at the state of the World today and you realise we’re still making stupid decisions.

Whether it’s brexit or the rise of nationalism, millions of people are making decisions as stupid as allowing smoking on a plane.

Or smoking in general.

Of course, this is ultimately fueled by individuals who claim to be acting in societies best interests but are really getting the masses to act in ways that suit their own personal agenda … be it for money, fame or ego.

There’s an old proverb that says ‘those who forget history are destined to make the same mistake again’. Personally I think that needs updating to “those who only remember the bits of history that suit them are destined to lead us all into the shit”.

People will claim this is democracy, but it’s not really.

Apart from the fact anyone can win anything if you lie through your teeth, true democracy requires EVERYONE’S opinion to be heard. Maybe it’s time we follow Australia’s lead and say it is a requirement that everyone votes on issues of national importance. Maybe if that happened and people still voted for Brexit [albeit with issues that were true rather than fear mongering] the country would be less broken apart.

It won’t happen. Too many people with power and money will make sure that’s the case … and that is why anyone who still thinks we live in a democracy better not complain when decisions go against them.

Sorry, I got ranty there, I’m just so angry someone like Boris Johnson has got what he wanted regardless of the cost to everyone else. He and his cronies should be charged as enemies of the country … which may happen once everyone see’s the damage a No Deal Brexit has on their everyday life.

Oh, before I go and have a lie down … a little message to Dave.

Mate, I know today is a hard day for you. As usual, we are all thinking of you and will give you a call later.

Big hugs.



Have I Told You Lately That I Love You?

So a few weeks ago, in a Starbucks in Epping, I saw this man …

For those who don’t know who he is, it’s music icon Rod Stewart.

I appreciate his best days as a singer are over but the fact he’s 74, still has hit albums and sold out concerts and looks pretty much like he did 40 years ago, means he can look back on his life as pretty bloody successful.

There’s lots of stories about Mr Stewart.

His love life.

His happy feud/rivalry with Elton John.

His tightness.

But what isn’t talked about much is his love of his family.

I saw it when he walked into Starbucks.

In came his wife and a bunch of his kids – young and old – and they all sat together, chatting … laughing and sharing coffee and croissants.

I know this is something we see everyday, all around the World, but there was something lovely in seeing an international Rock Star act like the doting father and husband he obviously is.

I’m not denying he has made some pretty shit mistakes in the past … but without wishing to defend that … sometimes good people make bad mistakes and whatever happened in the past, at least he seems to remember what is truly important.

Nothing says this more than an interview he gave this year …

I don’t know about you, but I think this is wonderful.

It’s also weird his brothers and sisters are NINETY YEARS OLD.

But what I love most is that it is apparent for all his wealth, he feels his family is what truly makes him rich.

Even his ex-wife, Rachel Hunter, doesn’t really have a bad word to say about him.

Their divorce wasn’t because of infidelity, it was because she was young and after 13 years of him being a doting husband, she felt she wanted to go out and live more.

And even then, she – and he – made sure everything was both amicable and respectful.

The reason I’m saying this is because work/life balance is under greater pressure than ever.

Sure companies are talking about it more than ever before, but in the main, what they really mean is ‘it’s important to have a home life but make sure you do your work first’.

I also accept, it’s much easier to have work/life balance when you’re a multi, multi millionaire because when Mr Stewart was starting out, he was so in debt, his manager and record company pushed him to go out on tour so he missed a lot of his oldest kids early years.

But here’s the thing.

If we all appreciate that work/life balance is important [even if that is simply because it makes you more effective at work] and mental health has become an issue that has been accepted as a real issue, how come this isn’t included in any procurement demands from clients or agencies?

Maybe it is, but I haven’t heard about any.

I have heard of contracts that demand female representation.

And I have heard of contracts that demand people of color inclusion.

But nothing on mental health or work/life balance.

Don’t get me wrong, I am happy that issues of gender and background are being forced into contracts [but I’m so sad this is what it took to have it happen] but what about making sure these people are looked after once they are there?

Why isn’t that part of the deal?

Why is that not a key criteria of what we are all talking about?

Why is that something shareholders don’t demand of the companies they invest in?

I think we can all guess, but if you’re still not sure, head over to Corporate Gaslighting and read what some people have discovered are some of the reasons why.



Trumps Tax Plan Is Genius …

When Trump came to power he made a big deal of lowering tax for everyone.

Of course, what he really was doing was lowering tax for himself – which is weird, given he doesn’t pay any.

Anyway, when I left the country I was still waiting for my tax return to be processed.

A couple of weeks ago, I received this …

Yes, that’s a cheque for $1.

A cheque that probably costs more than $1 to produce.

But better yet, the bloody cheque is void because you only have a year to cash it and that passed on January the bloody 1st.

Given I have another US tax return in the system, I guess I should prepare to live groundhog day in about 12 months time.

You’ve got to admire Trump … he makes big promises that catch the headlines then makes sure they can’t actually happen to which he then blames the people in charge of the operation. The people that he forgets, he is the boss of. Tosser.



So Much For French Sophistication …

A little while ago I was in Paris.

I must admit, I love that city.

Beautiful. Stylish. Romantic and yet bustling.

It blows my mind how everyone looks so good.

OK, so that isn’t hard when comparing them to me, but still … they all look perfect even when they’re just in sweats.

Damn them.

But then something happened.

Sure, I was in the most touristy of tourist parts of Paris.

Sure, what I am referring to was written in English, meaning it was aimed more at foreigners than Parisians.

But even that isn’t a good enough excuse for this …

No … your eyes aren’t deceiving you … it’s a bloody gelato burger.

Which means one of only 3 things:

1. The French have lost all their cool.

2. The French think all English speakers are Neanderthals.

3. The French have just declared war on Italy.

Sadly, I think the most likely answer is 2.

Even more sadly, I think they may be right.

And no, I didn’t try it … mainly because I could hear the disgusted ‘tuts’ from my Italian Mum in my head just reading the sign.



Why Purpose Marketing And Planners Need To Be Stopped …

Purpose.

Planning.

Both have had a lot of debate about them in the past few years and both have their cheerleaders and detractors.

The reality is they both have incredible value but – and it’s a big but – only when used responsibly.

Of course, what ‘responsibly’ is, is often in the eye of the brand owner and that’s where the problems starts … because too often, the focus is appealing to the ego of the company directors rather than the pulse of culture which is why we’re seeing more and more ‘purpose work’ that communicates in the corporate monotone of egotistical, bland, business-speak.

The client doesn’t think that of course, they think they’re doing an amazing thing and that people will really believe Hard Rock Cafe’s want to stop hunger or a plastic lighter company in HK wants to save the rainforest [which is true, but I can’t find the post about it, mainly because it was back in 2010] or – hold on to your hats – this …

WHAT. THE. FUCK.

Yes, that really is an umbrella company claiming their purpose is to offer lifestyle solution and protection for the public.

Are they insane?

Even if that was true – which if it is, means they’re bonkers – then the way they’ve written it means the umbrellas are to save you from marketing bullshit raining down on your head.

Purpose has a really important role for brands … but you don’t just ‘make it up’.

I am utterly in shock how many companies sell ‘purpose’ to brands and yet never investigate the soul of the brand.

Go into the vaults.

Look inside every single box.

Discover what made them make their decisions.

Understand the values they lived by and fought for.

Talk to the people who have worked there or shopped there since the earliest of days.

Basically discover their authenticity rather than what they wish their authenticity was.

And yet a lot of companies are paying a lot of other companies to literally make up a bullshit story about them.

Something they think makes them sound good.

Something they think will make people want to choose them.

And while we are definitely seeing more and more people choosing to associate with brands that live by a set of values and beliefs, the thing the brands who ‘invent a purpose’ fail to understand is that this audience seeks truth, not bullshit and so what they’re doing with their make-believe is actually achieve the absolute opposite of what they were trying to do.

Purpose matters.

Planning matters.

But the moment you let ego drive your ambitions rather than your authenticity, you end up being a brand that is flying extremely high on the Planning Purpose Twatosphere.

Remember brands, by being yourself you will be different.

Stop inventing bullshit and start acting your truth in interesting ways.