The Musings Of An Opinionated Sod [Help Me Grow!]


Let Kathleen Turner Start Your Week With A Smile And A Bunch Of Food For Thought …

Kathleen Turner is an actress.In the 80’s, she was hugely successful – but illness, addiction and Hollywood studio’s hatred of women over the age of 30 – all contributed to her falling out of the limelight.

This interview is a few months old, but I recently read it again and I still love it.

Not because she is indiscreet about other actors … though that’s good.

But because of her ability to know who she is that has enabled her to acknowledge her faults, see her strengths and challenge the system.

There’s a bunch of gold in there – from how to deal with others [which is very similar to the advice Tom Hanks gives] through to how to deal with yourself – so whether you know her or not, I am pretty certain you will enjoy the read.

Hey, you might even come away asking yourself some questions about yourself.

It’s a good way to start the week and you can read the interview here.

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Every Detail Matters …

So I’ve not been sacked – yet – which means I feel confident enough to write another post for the week.

About a month ago, as I was flying to LA from Hong Kong, I re-watched the Michael Mann classic, Heat.

Making a movie – like making communication – consists of many elements.

Sure, you need a great story and you need great actors who can bring that story to life … but what really elevates the work to something special is a passion for the details.

Or said another way, the craft of craft.

In simple terms, this means the person heading the project doesn’t just appreciate what they don’t know, but they trust the people around them, who do.

They create the time and space for the broader team to do their best work on their areas of expertise. Encouraging debate and discussion to explore how each member of the team believe they can enhance the goal of the project to even bigger and more exciting places.

I think Heat is an example of this.

While Michael Mann wrote and directed the film, he allowed his expert team to be experts … ensuring every scene was as powerful or as believable as it can be.

There are many things I could highlight …

From allowing De Niro and Pacino to ad-lib their cafe scene because he trusted their talent to make the moment something unique right through to making sure the way the actors left the bank [after they robbed it] mirrored how trained soldiers would leave such a building.

[Apparently that scene is still used by many military organizations as a way to train their soldiers on how to leave a building]

But while those things are good, if you really want to see craft in action – and understand the impact it can have on the final product – then rewatch HEAT and marvel at the sound design of the main gun fight … because despite the movie being over TWENTY THREE YEARS OLD, it still stands out for all its majestic power and still continues to make the viewer feel like they’re actually in the scene.

Details matter.

Talent matters.

Craft matters.



Back Where It All Began …

So today I start my new job.

In England.

The last time this happened was in 1989 which blows my mind.

Of course, this situation is quite different to the last situation.

I’ve had a family.

I’ve lived around the World.

I’ve worked – and started – a bunch of companies.

I’m slightly better off than I was back in the late 80’s.

And while I enjoyed my time in the US, I’m very excited about what I’m going to be doing because whereas previously the big opportunity for me was more around understanding different cultures, this new role gives me that while also challenging and teaching me about possibilities that go beyond my areas of experience, because today I start as the head of strategy for R/GA for EMEA.

There were a bunch of reasons for leaving America, but one thing we knew was that there was no point if I wasn’t going to be enjoying myself.

For enjoying myself, I mean pushing me, challenging me, educating me and helping me make a bigger difference than I thought I could make.

I’ve long admired R/GA – especially R/GA London – so when we started chatting, I was fascinated about the opportunity and was incredibly happy/surprised, to learn they seemed to feel the same way.

Quite frankly, while all agencies talk about ‘creating cultural change’, R/GA seem to be the only one trying to make it happen on an ongoing basis. Don’t get me wrong, there’s some agencies out there who definitely help shape cultural behavior and attitudes – like my beloved W+K – but R/GA want to create the ideas, systems and communication that can encourage longer term cultural change rather than momentary effect.

At the end of the day, the idea of working with smart people who want to use creativity to impact the future and smart clients who want to walk towards the future was hugely infectious for me, especially at my age.

What makes it even better is that my remit means I’ll still get to work and discover different cultures, which is something I’ve done for the past 20 years all around the World … though given it’s been 24 years since I’ve lived in the UK, I’m pretty sure I’m going to find it fascinating understanding what is making this country tick.

All in all, I’m super excited.

At the interview I was asked why I wanted the job and I told them about a friend of mine who works for architect extroidinaire, Sir Norman Foster.

My mate is disgustingly epic … smart, charming and as handsome as hell … but despite all those enviable attributes, the thing I’ve always been jealous of is that his job requires him to create stuff that will outlive him.

I love advertising.

I think it is massively undervalued.

But the way the industry is going – focusing on the present, not building for the future – is scary as hell.

Not just in terms of the longevity of adland, but the ambitions of brands.

So to have a chance to work for a place that attracts clients who want to build rather than just plunder is very exciting for me.

Especially if there’s a shot of creating something that could outlive me.

Let’s just hope I can fool them into thinking I’m worth keeping around for more than a week …

Given my love of chaos, that might be over-ambitious.



The Best Monday Of Your Life. Unless You Live In NYC …

So the good news is this is the one and only post of the week.

I know … could today be any better?!

You see as you read this, I’m on a plane zooming my way to NYC.

I must admit I’m super excited about it.

Not just because I miss the rush of an intense city … nor because I will get to see friends who I miss very much … but because I’ll be doing two things that are going to be new to me.

One is I’ll be judging the final round of the North American Effies.

The other is that I’ve been invited to talk to design gods, Pentagram.

OK, so I’ve judged the Effies before and I’ve done more than my fair-share of talks, but what’s exciting to me about this is that it’s a totally new context.

The reality is American advertising is very different to the advertising I am used to, make and – to a certain degree – love.

It’s not that it’s bad, it’s just different.

More bombastic. More spell-everything-out. More leave-nothing-to-chance-or-interpretation.

It’s also much more rational and focused on driving immediate sales than creating a position in culture that builds sustainable brand value.

OK, not every brand is like that – and I also know many other markets are becoming more and more like this – but as someone who passionately believes in setting long-term directions, not to mention true culture driven ideas, it’s going to be interesting how I view the results versus some of my fellow judges.

As for the talk …

Well, we all know I can do that in my sleep, but I must admit I’m super excited to be doing it at Pentagram.

For those of you who don’t know, Pentagram are one of the undisputed gods of design.

Literally, one of the gods.

Given it’s not that long ago I was only using the IMPACT I must admit to being somewhat surprised they asked me to come talk to them about my perspective on design, but then I discovered it was less about me and more about the work I’m doing with a certain famous rock band which is why I felt the best way to handle the challenge is to only have 1 image and make that image truthful to what I am sure they’ll leave thinking about me.

Especially when they see my Birkenstocks.

So while I know it’s Monday and you’re probably not looking forward to the week ahead, I hope this post has helped offer you a glimmer of hope for the next 5 days. Unless – of course – you’re based in NYC, and then your week is even darker than you could ever have imagined.

See you next week …



What We Can Learn From Tom Hanks About Working With Others …

OK, full disclosure, I don’t really like Tom Hanks.

Sure, I’ve enjoyed some of his movies but for some reason – maybe due to overexpose of his movies in my early 20’s – I think he has a face I want to smack.

But recently I read an article on him that changed my opinion of him.

To be honest, this ‘change my opinion’ thing is getting annoying.

First is was my ultra-nemesis, Morrissey – though he seems to behaving like a twat again.

Then it was Johnny Marr.

And now Tom Hanks.

Who next … Todd Sampson? That would literally make me want to kill myself.

Good job I know that will never, ever, ever happen.

But back to Hanks.

In the article, Hanks covered a huge range of subjects … the roles he’s taken, his approach to parenthood, the mistakes he’s made – it was all very interesting, vulnerable and honest – but the bit that caught my eye was this:

“I learned a long time ago that you don’t have to like the people you work with. If someone wants to be a dick, it’s OK, but if their dickishness means everybody else doesn’t get to work at their best level – if you being a dick means you’re going to encroach upon my process – there’ll be a slug fest in the parking lot. There will be words exchanged I’ve worked with men and women where I’m like, ‘Are we going to have to go through this again?’ And, well, yes, because that’s what’s called for. On rare occasions, people are insane – but those are really rare.”

The reason I like this is because one of the biggest issues many face in agencies is working with others.

OK, in the majority of cases, as Mr Hanks states, it’s all good – but occasionally you find someone who is especially difficult – not because they are pushing for the best work, but because they think they are the only one’s capable of doing the best work and don’t value anyone else’s contribution or process to get there.

In other words, they’ve become the office egotistical dick.

We’ve all seen them.

Prancing about like they’re gods-gift.

At best they’ve done something genuinely good in their time. At worst, they’ve only done something good in their mind.

What I like about Hanks advice is that it ultimately helps you work out when you should or shouldn’t act.

In other words, if the person isn’t affecting your standards negatively, then let it pass.

Life is too short and ultimately, your engagement with them is not going to achieve anything.

However if their actions are impeding the work you do to the standards you hold, then it’s time to strike.

I should point out that when I say ‘strike’, I don’t mean it literally, but the key point is that the moment you feel your process/standards are being limited because of this other persons actions or behavior, you need to speak up.

To them.

Directly.

I wish I had known this earlier in my career.

When I think of all the energy and time I wasted taking on issues that were just annoying rather than damaging, I want to kick myself. But the good news is that working in advertising means I’ll be able to use this advice properly in the very near future.

And it’s important.

Not just because you should never let someone negatively impact your standards and process, but because – as fellow actor Michael Keaton pointed out – even if you’re just an employee, you’re still in charge of the direction of your career.

So thank you Mr Hanks. Damnit.



It’s Like He Was Talking About The Ad Industry. Or Pundits On China …
July 25, 2016, 6:15 am
Filed under: A Bit Of Inspiration, Craft, Management

The older I get the more I realise that life is a battle between holding on to the things you believe in and allowing yourself be engaged and entertained by the things that challenge all you believe.

My Mum was particularly good at this …

She had an incredible ability to stay open minded to all that surrounded her … ensuring as she went forward in life, she was never left behind but also never walked away from things that time, experience and consideration had taught her were of real value.

But here’s the thing …

She never went along with what was happening simply because it was happening, she invested time in it to make sure she knew what it was, why it was happening and what it would mean for her.

I say this because I feel the ad industry has for years, chased after the newest new thing to appear relevant, without ever actually considering what to do with it to make it work for them.

In essence, it’s relevance by association.

Or worse, it’s about stealing from culture rather than adding to it.

I cannot tell you the amount of times I’ve read a piece from someone in adland proclaiming they are geniuses when all they’ve actually done is repurpose something that has been in existence for years.

The irony of adland is that we talk about the future but we hold doggedly to the past.

Some of this is not entirely our fault – there is the small fact that the remuneration structure many clients insist on, is designed to keep things the same rather than drive innovation in thinking, technique and approach – but at it’s heart, many of the problems we face are problems we actively helped create, which is why unless we are willing to break the cycle, the only winner in this whole sorry situation will be Alvin Toffler’s credibility.

It’s up to us.



A Reminder Why Apple Are Special …

So Apple has had a lot of stick recently.

A lot of it has come from me.

However recently I was walking through the Shanghai Apple store when I saw this …

Yep, it’s a ‘how to use an iPhone’ class for the elderly.

Brilliant … almost as brilliant as these elderly people wanting to know how to use it.

I know I’ve said in the past how I admire Apple for developing an operating system that is so intuitive, that even babies know how to use it, but I also have to admire them for making sure they pay attention to their users at the other end of the age spectrum.

Of course, part of this is because the ‘younger audience’ segment has been well and truly exploited – but that still doesn’t take away Apple’s desire to help people – all people – get the most out of their product, without dumbing down their brand.

For example, unlike brands like Samsung and LG they never created a ‘smart phone character’ to appeal to kids – they just made their store experience accessible to kids.

Smart. Intelligent. Sophisticated.

The thing I’ve always loved about Apple is that while they want their products to be in as many hands as possible, they’ve never treated their audience like idiots. They appreciate that if you want to be respected, you better act in a way that can be respected.

While that message is obviously deeply ingrained with the product and retail folks, I would say their advertising team need a reminder – because apart from the odd moment of understated niceness [the recent photo billboard stuff for example], they’ve been acting like a total bunch of tossers. [Or, as this guys says, unendingly arrogant]

If it’s not an iPhone, it’s not an iPhone.

The only thing that’s changed is everything.

The funnest iPod ever. [OK, so it’s not for the iPhone, but it’s possible Apple at their shite-est]

Purleeese.

On the bright side, I suppose it shows how powerful making a great product can be, because it sure-as-shit wasn’t the advertising that made people want to go out and buy that stuff.

How about that for an endorsement Baz? Well, if you ignore the ad slag-off.

Surely that qualifies me for a freebie when the iPhone 7 comes out. Ha.