The Musings Of An Opinionated Sod [Help Me Grow!]


It Truly Is A Hard Life If You Want To Buy This …

Look, I love Freddie Mercury.

I love the song – and video – this outfit comes from.

And I certainly love the story behind why he wore this outfit to his godson’s birthday.

Especially as when I posted about it, Mack – Queen’s producer – and his son, the godson in question, got in touch with me about it.

But as much as my fashion sense is that of a blind caveman and I have a big birthday fast approaching – so big that I will be at the age where I should basically not give a shit about absolutely anything – even I would not buy or wear any version of that outfit that is currently available via a Facebook retailer which begs the questions:

Who would?

And why?



The Daily Mail Is Another Virus We Must Get Rid Of …

Tomorrow I’ve written a positive post about some of the stuff Corona virus has revealed we are capable of being.

Today I’m writing about the worst of it.

Specifically The Daily Mail.

As we all know, they have become one of the most successful newspapers and internet destinations in the World thanks to their fear-mongering, shock-creating, prejudice-encouraging bullshit, all wrapped up in the illusion of being a family newspaper caring about family values.

If Donald Trump was a newspaper, he’d be The Daily Mail.

They have absolutely revelled in the corona virus.

Equally challenging the scientists viewpoints and then the people who don’t follow it.

They play both sides with such obviousness [see photo above] and yet they – like Fox TV – claim to be consistent, fair and balanced.

The fact they get away with it means either no one believes them or – as I fear – their readers don’t question a word they say.

While they like to focus their hate on minority groups, no one is immune from their hate.

Even the middle-England elderly readers – their core audience in the UK – cop it with headlines that suggest ‘they will all be left to die’ or ‘isolation till 2021’.

They are the embodiment of ‘take no prisoners’ …

For me, they are basically a far right political party.

However, unlike the far right, they have found a much more powerful way to operate.

They don’t openly show their hatred … oh no, they slowly and quietly infiltrate mainstream society so they can undermine the minorities, the unemployed and the poor by making prejudice, illness and poverty seem the words and beliefs of the irrational.

To be fair to them, they may not even realise it.

They are so myopic that they fail to appreciate other people have different circumstances.

Which is why they – like that other prick, Piers Morgan – don’t realise their commentary is so harmful because they’ve never experienced any of the issues they are so quick to either claim don’t exist or they would never advocate … like prejudice, racism and poverty.

As you’ll read in tomorrow’s post, corona has revealed the best of many companies and news organisations.

It has changed the dynamic between corporation and society.

It’s why I hope after this, the Daily Mail is seen for what it is, a social manipulator – a company who only acts in the interests of its owner and no one else.

A great villain for a Bond movie, but not a great company for society.



Valentine’s Day Is A Moment, But The Future Is Forever …

One of the things that frustrates me is when companies talk loudly and proudly about their ambition but then follow it up with, “but we have to take baby steps to get there”.

The only thing that annoys me more is when agency folk say the work they’ve made isn’t great, but it does, “push the client a bit further than they were before”.

Look, I get it … there are many implications to what we do, but as much as this ‘softly, softly’ approach may sound like it makes sense, it often ends up being counter-productive.

Being slightly better than where you were means nothing if everyone around you is taking huge strides forward.

But of course, just blindly rushing ahead often ends up with people getting burnt … just like planning your progress while constantly looking through the rear-view mirror.

At some point, you have to take a leap.

A step-change from what is known and established to something that changes how you, your audience and your competitors look at what is possible.

For me, this is what innovation truly is about, not micro-improvements designed to keep a company or product up to date with what the category and their competitors are doing.

I get for the company involved, that may feel like a big step – and for them, maybe it is – but it’s not really moving them ahead, it’s just keeping them closer behind the people leading – and owning – change.

To make it worse, culture don’t really care how big a step it was for you, they care about what’s in it for them – so if it’s not done to move them forward, you’re basically putting the ‘no’ in innovation.

So how do you leap forward without falling?

Well, on one level, you can’t.

Innovation of any kind runs the risk of failure … that is inherent to anything that is trying to dramatically move forward.

However you can improve the odds of success.

I’m not just talking about having an open attitude towards failure … where you look at it as a way to learn and progress rather than to lose due to unnecessary risk.

I’m talking about the power of insight.

Insight gets a bad rap these days.

Some of it is because a lot of things people claim are insight are anything but.

However I have been noticing an increase in the number of people using the Henry Ford quote of, “If I asked people what they wanted, they’d say a faster horse” … to basically try and undermine the value of insight.

But as I’ve talked about for years, if someone couldn’t tell from that quote that people wanted to get from A-to-B faster than they currently are able to do, then they’re a fucking idiot.

Sure, there is a lot of work to do to get from ‘speed of mobility’ to the creation of the motor vehicle, but the foundation of what people are looking for is right there for all to see.

Or hear.

Contrary to what many say, I personally believe people do know what they want … they just don’t know how to express it.

It might be said in hidden ways.

Or through actions written off as stupidity.

Or via behaviours that push against tradition.

Or with associations that feel random or misunderstood.

Or simply the core of a subculture inventing their own approaches.

It could be anything.

Which is why I believe our job is to listen, explore and investigate … recognize the clues culture expresses through their secret codes so you can work with your creative friends to translate this into something that defines something new.

Creates step change not a degree of change.

Reveals a new possibility rather than remakes something old.

Basically resonates with the speed and direction of culture, rather than tries to be relevant to the present rules.

And while that may indeed still fail or just require a shitload of hard work to evolve the idea into something infectious or – eventually – inevitable, it means you are leading change rather than being shaped because of it, which has the potential to change your future in ways no one could ever imagine.

Of course, the problem is not just that many people claim to want pragmatism but insist on micro-progress based on established behaviours, rules and habits … there’s the issue that some people evaluate something that challenges convention by the standards of what is already in place – ignoring the fact the idea they are evaluating it against has been given literally decades to hone their offering and establish their role.

Or said another way, some people happily kill something before it has been given the chance to be something, because they’re basing it on what they think rather than translating the codes of what culture want.

Like Blockbusters, who passed on Netflix.

Or Nokia who dismissed the threat of the Apple iPhone.

Or VW who basically laughed at Tesla and their electric car.

And while I accept anyone who wants create the future – rather than have it created for them – has a lot of obstacles to jump, there is good news.

Because for those who have competitors who believe progress only comes through refining and optimizing what they already have, they have been given the gift of time to create something that redefines the rules.

Leapfrogs established behaviours.

Create a new set of standards and expectations.

Because the only way to counter money, heritage and distribution is to innovate past it, in the knowledge that you know you’ve found something interesting when everyone feels the impact of your pragmatism …

Like a lightbulb compared to an optimised candle.
___________________________________________________________________________

Before I go, to ensure I leave you in the Valentine’s Day spirit, here’s what love is in the modern age – as described by the wonderful Amelia – who DID give me permission to post this, so keep your insults to yourself.

Got to be honest, I’m glad I am married because if I wasn’t, I’d either end up single or in jail.

And yes John, I did say prosperity instead of posterity. Deal with it!



If All My Posts Are Stupid, This Is More Stupid Than Usual …

There’s been a few things that have made little sense to me over the last few weeks.

One of them is why a hotel would have this as their bedside lamp …

Look at it.

LOOK AT IT.

Seriously, who thought this would be a good idea?

Sticking a bunch of different sized, acrylic squares, on a lamp stand is the sort of thing you would expect to see in a 1986 episode of Blue Peter, not a 2020, just-refurbished, supposedly fancy-pants[ish] hotel.

Given the bits of plastic move, I can just imagine the designer/salesperson making some narrative up about it being ‘playful’ and other excuses to cover up the fact it’s a bit shit.

Then there’s this fruit truck I saw recently …

I know I am being especially petty, but why would you trust a fruit company who thinks a strawberry and an apple are the same size as a banana.

Unless they’re a fruit company that specialises in genetically modified fruit.

And lastly there’s this …

They are – supposedly – some of the spiciest noodles you can get anywhere in the World.

They’re so spicy, that it’s become an internet sensation [TM Daily Mail] with countless videos on Youtube of people destroying their tastebuds in the quest for a laugh.

Well, as someone with zero tastebuds – and taste, for that matter – and a best mate who doesn’t need persuading to do stupid things – we decided, as you can see by the picture at the very top of this post – that we would have a go at this ‘so-called-challenge’.

To cut a very long story short, the winner was not the one who was once a bouncer but the one who once cried his eyes out at the final episode of The Wonder Years and now believes he could be SAS material.

You can watch the very sad journey to taste-bud destruction below.



Gwyneth Is As Subtle As Her Acting …

So as you read this, I’ll be in Sweden and not back till Wednesday.

As I won’t be writing a post tomorrow, I thought I’d write a post today where the impact of it would easily last 48 hours/

So have a look at that picture.

A close look.

Seriously, isn’t it terrible?

It looks like it should be the poster for a porn movie rather than a show about an international actress who is appearing on an international streaming service.

And then there’s that line.

Christ almighty …

Do they think we don’t get what the image is supposed to reflect?

But then Gwyneth doesn’t do subtle does she …

I’m not just talking about her over-the-top Oscar speech or her ‘conscious uncoupling’ pretentious divorce language … I’m talking about this.

Yes, the candle that smells of her vagina.

From Goop, her company that makes up complete medical lies.

And while it would be easy to laugh at all this stupidity, the fact is that candle has sold out and Goop is supposedly worth $250 million which has led me to 3 conclusions.

1. Brands need to stop thinking humans are logic operated.

2. Market valuations are about as trust worthy as politicians.

3. I’m losing my faith in so much of humanity.

See you Wednesday. If you’ve recovered in time.