The Musings Of An Opinionated Sod [Help Me Grow!]


Till Next Year …

So this is the final post of the year.

It’s been a big year for me and the family.

Then again, it was a big year for the family last year too.

However, whereas 2017 saw us leave Shanghai and Wieden+Kennedy – something that was truly emotional for all of us – 2018 has seen us go from sunny LA, working at Deutsch, living in a house by the beach and driving a custom made Audi to being citizens of cold and rainy London, living in a much smaller house in Fulham, working at R/GA [with some sprinkles of Metallica madness in-between] and traveling by tube to and from everywhere.

And we haven’t been this happy in ages.

Don’t get me wrong, there are things we definitely miss from our life in the US – people, the weather, Otis’ school, free soda refills and bacon mainly – but this move was right for us for a whole host of reasons, personal and professional, and we enter 2019 with the full expectation we’ll still be here when 2020 comes around.

I hope.

It’s funny, when I read the final post I wrote for last year, it is apparent that change was in our minds. We didn’t think that openly, but it seems it was there.

Of course, moving to a country and then leaving in just over a year is not the best thing.

It’s financial stupidity for one.

But these things happen and we are very happy for the amazing experience, though I must admit I’m even happier my wife, son and cat are still talking to me.

Fools.

But while our environment has changed, some things have stayed exactly the same.

Your ability to trash everything I write on here, for one.

And to you all, I say a huge thank you.

Sure, being told I’m a bad dressing, musically ignorant, gadget tosser every-single-day can get a bit tiring, but I wouldn’t have it any other way.

Because amongst the insults, there’s often pearls of gold in there.

Stuff that makes me think about things a different way.

Stuff that influences how I think about things I never thought about.

Stuff that just keeps me on my toes and interested about stuff.

And I love it.

I love that people come here and share a bit of their time and opinion with me.

Yes, I appreciate moving to the UK and still posting at 6am is screwing up the flow of the comments given the East Coast of America is asleep and can’t insult/join-in until much later … but the fact so many people still write makes me feel very fortunate.

While I have loved the ability to move countries and cultures so many times – and hope to continue doing it, just not for a bit – the reality is that is makes your friendship network difficult.

Don’t get me wrong, I’m very fortunate we have technology to keep me in touch with the wonderful people I’ve met in every country we’ve lived [whether they like it or not] and this year I got to catch up with people I’ve not seen in years – from Freddie to Paula – but there is something about having a level of constancy that makes you feel settled.

Bizarrely, this blog has provided me with a bit of that.

Even with people I have still yet to meet.

[Though I met Marcus and Neil Perkin this year and that made me so happy]

While I would never suggest I am your friend, you have been to me – in many ways and at many times, both at moments of darkness and happiness – and I want to take this opportunity to say thank you.

To all of you.

Even you Andy.

When I started this blog way back in May 2006, I never expected anyone to read it, let alone comment so the fact some of you still are – regardless that many Police officers would call it abuse – I’m grateful.

I’m excited about next year.

It will be big.

Not because we’ll be moving … or I’ll changing job … but new things will be entering my life.

From my beloved Otis starting proper school – which literally is screwing with my head – to the much-talked-about-but-not-much-actually-done Weigel/Campbell officially doing its thing in addition to the exciting adventures and exploits my wonderfully beautiful family, my bloody amazing friends and fantastic new planning team will get up to that will make me feel even luckier than I do already.

Being back in England has had a much bigger effect on me than I ever imagined it would.

I am grateful for it.

I am grateful for all I have.

I hope this holiday season and 2019 is one that is wonderful for you all too.

See you in a few weeks. [Yeah, don’t think you get so lucky to not have me come back]

Advertisements


Why Facebook Are Acting More Like A Dictator Than A Friend …

Recently my wife found the following picture on her Facebook stream …

Because she’s hardass, she wanted to know what the hell the picture could be, so she clicked on it to discover it was this …

That’s right, a woman breastfeeding.

A woman giving life to a new life.

Literally one of the most wonderful things a mother can do for her child.

And Facebook thought it was potentially offensive.

I’ll tell you what I find offensive Facebook … you allowing a company to steal our data and then act slowly to stop it. Or how about allowing fake accounts to try and influence public opinion. Or then there’s letting groups who openly promote hate use your site to ‘rally members’.

I tell you what I don’t find offensive.

A picture of a woman feeding her child.

For all the talk you give about wanting to help society connect to each other and encourage a better life, I have to say you absolutely suck at it.

This was a chance for you to show what you stand for.

Take a stand for what is absolutely, unquestionably right.

But instead you bottled it – fearful of offending people who make a career out of being offended.

How you can be OK with issues of privacy but not about feeding a child is beyond me … which is why you might need to get out of your Silicon Valley bubble because your values are more in tune with Wall Street than the average High Street.



Majority Cruelty …

Given we’re are in throws of Christmas parties, I think this post is possibly very relevant.

A few weeks ago, I was at Liverpool Street Station when I saw this woman …

People were sniggering at her and I could tell she was getting upset so I went to her and said …

“Excuse me, I just want to say you look fantastic”.

Fortunately for me she didn’t call the police for breaking the cardinal London commuter rule of ‘DON’T TALK TO STRANGERS’, instead she said thank you and then explained she felt a bit silly dressed up for a Halloween party among all these business people.

I told her to ignore them because they were all dressed as depressing sheep to which she turned around, looked at a bunch of the people who had been looking at her and said – very loudly – “fucking sheep”.

While this may be one of the proudest moments of my life, it quickly turned into feeling slightly unnerved given I then got on the same train as the people she insulted whereas she went somewhere else.

But the thing is the way people were looking and acting towards her was horrific.

These weren’t drunken, young idiots, they were sober, middle and elderly business people … and yet they ganged up on her for their own amusement because she was dressed differently to them.

For someone to do that – even if they’re going to a party – is a big deal.

It is an act that makes them very vulnerable … they’re literally letting their day-to-day guard down and exposing themselves to the mercy of the mainstream so the last thing they need are a bunch of the majority showing no respect – or worse – downright distain at them.

We talk about wanting to encourage creativity and openness in the World, but we suck at it.

Whether it’s being part of at a creative review or watching someone dressed for Halloween … we need to start by accepting what they’re bringing to the table is very personal and showing it to others for their judgement makes them very vulnerable so whether we like what they’ve done or not, we should never just dismiss it just because it doesn’t suit our tastes.

Openness means being open to possibilities, not negatively judging with a smile on your face … so I hope Ms Colourfuljoyness went on to have an amazing night and may she wear whatever the fuck she likes going forwards.



Don’t Blame The Insight, Blame The Person Claiming It …

So a few weeks ago, the very lovely Neil – of Only Dead Fish fame – invited me to talk at Google Firestarters on insights.

This is a subject I’ve written and talked about for years, so it was right up my alley … and yet, despite that, I ended up writing a presentation where the underlying insight appears to be, ‘don’t ask Rob to write presentations on insights’.

For reasons I’m unsure of [though I think ‘fill this blog with something before the end of the year’] I thought it might be good to put it up here for others to look at/abuse. However, as it’s my usual ‘picture, no words’ presentation style, it probably will make little sense … but if it’s any consolation, that’s how the people who heard me give it, thought too.

If you want the general theme of the deck, it’s insights are important because culture is important … and if you know how the culture around categories think, act, operate and interact, then you have information that not only lets you create work that feels born from inside the culture, but can open doors to new possibilities.

Oh, and the bit about the Titanic is that I’m amazed this discussion is still going on because we all know insights matter, it’s where we’re getting them from and how we’re using them that is key. And yet – as an industry – we like to debate the things that we know matter and ignore the fact the majority of the work that’s being put out is an exercise in how to bore the fuck out of everyone with insanely and inanely rational communication.

And yes, I blame clients as much as planners and agencies for this.

It’s like they have forgotten that no one cares about what they care about and the job is to make them give a damn – and the most powerful way to do that is to use creativity in wonderfully mad and chaotic ways because [as Mr Weigel says, both in public and in my presentation] you can be as relevant as hell and still be boring as fuck.

The Henry Ford slag off is simply that he is well known for saying that if he’d asked people what they wanted they’d say a faster horse and my point is, if someone said that, any half decent planner should be able to workout they’re trying to say they want to get from point A to point B quicker than they currently are able.

And if that isn’t an amazing brief, then I don’t know what is.

Anyway, if you want to see the deck, including one of my favorite ever slides – the pic at the top of this post – click here: Firestarters

Enjoy … if that is the right word. Ahem.



Look Up And Help …

A few weeks ago, as I was going home on the train, a lady got on the tube and announced to everyone in the carriage that she was an ex-drug addict, ex-criminal and homeless.

She then stated that she was not going to go back to her old life and was asking if anyone had any work she could do for them or spare a little change.

She was met with silence.

Worse, she was met with silence from people who all suddenly started looking down at her feet – petrified to make eye contact.

All credit to the lady, she pointed out that they didn’t have to look away because she was the one – in her words – humiliating herself in a bid to keep doing the right thing.

I watched this episode unfold with disgust … so I got up, gave the woman some money and loudly announce that she was an inspiration and I hope all works out for her.

After that, I sat down and enjoyed the feeling there were now 2 people on the train no one wanted to make eye-contact with.

I’m not saying this because I am seeking any praise for what I did, I’m doing it because for a human being to do that is a cry for help and for people to want to ignore it or avoid it is horrific.

Sure we all have busy lives.

Sure we all have pressures and expectations.

But lets hope we’re never in a situation where we have to ask a train of strangers for help because based on this interaction, most would turn away.

There’s a major issue going on right now that we are fast becoming a cashless society. To be honest, I was fortunate to have some Euros on me, and that was only because I’d been in Amsterdam. It’s an issue I am asking R/GA and the Virgin Money Foundation [who help me with Human_2] to look at solutions, because it’s only going to get worse.

But – and it’s a big, big but – if you don’t have cash or you don’t even want to give cash, you can at least give these people respect because they are people … real, live, living people with feelings and emotions … and just having someone acknowledge they exist is better than what they encounter on a daily basis.



Here We Go …

So here we are, the last month of 2018, and what a year it has been for me.

Started out in the sunny life that is Los Angeles and end it in the rainy life that is London.

From Deutsch to R/GA.

From Audi’s to the Tube.

From LA Din Tai Fung to the new London Din Tai Fung.

[Let’s be honest, I’d never of come if they weren’t here]

But I’m happy – very happy.

Sure, there’s a bunch of things I miss, but apart from the fact many of them will remain in my life for ever, the rest I can look back on as experiences I am fortunate to have had so I’m grateful I got to have them rather than sad I’ve lost them.

I know, who am I?

But all that is for a an even more boring post sometime in the next few weeks, so I’ll end this far-too-positive post with one of my new favorite songs, ‘Love Can Only Heal’, by Altered Bridge and the Slash band, Myles Kennedy.

I know you will think it’s bollocks – but apart from the fact that means you’re all a bunch of musical heathens who can’t appreciate the brilliance of a melancholy melody that’s orchestrated with a slowly building pulse of drama – you’re forgetting the alternative would be suggesting you listen to Queen.

Suddenly not so bad it is?

And it gets better … because for reasons that make no sense whatsoever, I’m going to be on my way to the US again by the time you read this. Which means you’re free from my blog rubbish till Thursday and given the following week is the final week of blog posts from me for 2018, you are exactly 7 posts away from ending the year on a positive.

If that doesn’t make you enjoy today, then nothing will.

Happy Monday.



Is This The Best Brand Video Of All Time?

Brands have been making ‘consumer films’ for decades.

You know the ones, where supposedly random people wax lyrically about how – or why – [insert brand here] is soooooo good.

Well recently I saw the best one ever made.

EVER. MADE.

Even better than those ‘insane button’ clips for Tesla from years ago.

It’s for Krispy Kreme Ireland – and frankly, they are better than most movies I’ve seen recently, let alone ads.

Apart from the fact the people appearing in it appear to be genuine ‘randoms’, this recent brilliant article in The Guardian highlights just how much of an impact the Doughnut Kings/Queens have had on the Emerald Isle.

Though I think the comment, “It’s like my first lesbian kiss, I’m confused but I love it” … is literally the pinacle of all possible compliments.

So sit back, grab a box of Krispy and enjoy …