The Musings Of An Opinionated Sod [Help Me Grow!]


It’s Nice To Be Hated …

A few weeks ago, I woke up to the photo above appearing on my phone.

The 2 people are both ex-planners of mine from Wieden and I admit it was nice to see them.

Then I realised they were never at Wieden at the same time – and even though they’re now both bigwigs at Apple – I suspect there reasons for getting together [and making sure I knew about it] was more to talk shit about me than to discuss the launch for the next iPhone.

Eitherway, I’m as proud as fuck about them and for them … and not just because I’m hoping for freebies.

As I’ve said many times before, I believe the role of a boss is to help develop your people so when they leave, they get a better job than they could ever of hoped for.

Of course, they have to do all the hard work.

They have to want to see where their potential could take them.

But by pushing them, developing them, giving them opportunities to grow and just overall helping them believe in their talent and where it could take them beyond where they currently are, you have a chance to play a small role in creating their future.

And that’s why, seeing David and Rodi lead Apple strategically across the entire Asia region [and for some perspective, just the iPhone business in China is bigger than the entire NIKE company worldwide] makes me so happy.

Not for what I did for them.

But what they did for themselves.

Now please give me the new iPhone or I’ll ask Baz to fire you.

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