The Musings Of An Opinionated Sod [Help Me Grow!]


Moore’s Law Won’t Be Law For Much Longer …

Moore’s law – created by Gordon Moore, the co-founder of Fairchild Semiconductor and Intel – states that computer power will double every two years at the same cost.

Since he said this in the later 60’s, he’s been proven right, but having listened to a professor of computer engineering on the radio last night, it appears it’s coming to an end.

The reason I am saying this is because to prove his point, the Professor said 3 things that have blown my mind.

1. The iPhone has 4 billion transistors in it. FOUR BILLION.

2. There are now more transistors in the World than their are leaves on all the trees across the entire planet.

3. Some transistors are so small – separated by a distance of just 14 nanometres (nm) – that they are invisible. And when I say invisible, I mean it because they are smaller than the wavelengths of light human eyes and microscopes use.

What I loved about the talk the Professor gave wasn’t just his ability to articulate the incredible journey of innovation that the tech industry has been on for almost 50 years … nor was it his view that this rate of innovation was going to be impossible to maintain given the micro scale the industry is already operating at … it was that he felt this obsession with precision was stopping craftsmanship to flourish.

Now I must admit, my initial view was getting 4 billion transistors into an iPhone would be the ultimate demonstration of craftsmanship, but no … this Professor was saying that in our quest to automate our lives, we are doing it at the expense of celebrating and expanding human skills.

For him, craftsmanship is when a human manufactures a product by hand … they use dedicated human reasoning to work out the kinks during production to make a high-quality, functioning piece.

These pieces attract and inspire those around them, attracting more people to both value the products and want to create the products, helping humanity both evolve and appreciate what we are capable of creating and becoming.

Now of course we could say computers have done a similar thing, but this Professor was saying ‘perfect precision’ was overshadowing ‘human precision’ and while there will always be a need for technology to do heavy lifting for us, humanity is at its best when it is can satisfy and appreciate what we as a species can do and right now, we are outsourcing that to technology.

It’s an interesting argument – especially when you think of what so much of this new era of tech is being used to do from a human interaction perspective – but ultimately I believe the argument is that if we don’t get back to teaching tech what to value, then tech will start teaching us.

It already is.

In their quest to get AI accepted in households, many companies are building applications to cater for the lowest common denominator of needs. The low hanging fruit, as it were. Now that would be fine if they then evolved their offering, but as this is a fierce, commercial race, I am pretty sure most companies will end up focusing on trying to automate as many simple tasks as possible in a bid to show their ‘usefulness’ which means over time, they are educating us to value speed over quality, convenience over experiences, virtual over reality and information over understanding.

Some might think that is OK, but as Andy said in a comment a few weeks ago, the implication are frightening …

“The fucked thing about all this tech assistance isnt that its making us lazy, its that its making us selfish and dismissing anyone or anything that doesnt do what we want immediately. The arts are going to be fucked over by this shit till people work it out and by then it will be too late or they just wont care.”

Don’t get me wrong, I love tech.

I love what it does and I love what it has allowed us to do.

And it goes without saying I love that it has helped me satisfy my love of gadgetry.

But if this is all at the cost of humanities appreciation of humanity, that’s quite a price to pay which is why if the end of Moore’s law means we get to teach values to tech rather than have tech teach us our values, then I for one am all for it.

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One Of The Best Things In The World Was Born This Day In 1976 …

I’m writing this from Berlin where it is already the 15th June.

This is important because today and tomorrow are the birthday’s of 2 of the most important people in my life.

My beloved wife, Jill.

My beloved best mate, Paul.

While I’m sure they’re happy I’m in Europe on their special day, I know I cannot imagine my life with either of them not in it, which is why I want to mark the occasion with this post.

[Which is also cheaper than a present, despite the fact I’m sure being away from them on their birthdays is the best present of all]

Paul has been there since 4 days after I was born.

Causing me trouble, mischief and immense amounts of laughter.

Literally pretty much every memory I have in my life involves him.

Every. Single. One.

From first days at pre-school, school and college.

Concerts, booze and accidents.

Girls, games and gigs.

You name it, we have shared – and been there for each other – at every significant high and low in life.

Whether that’s being a shoulder to cry on or a person to point at and laugh ourselves stupid at.

Plus he is the only other person I knew when I was growing up that had a Philips G7000.

Paul is, quite simply, someone I absolutely and wholeheartedly regard as family.

Truly.

I am a better and happier person for him [and the wonderful Shelly] being in my life.

So to my dear, wonderful idiot of a friend, I wish you an amazingly brilliant and immature birthday tomorrow. May it be filled to the brim with immaturity and stupidity, which – let’s be honest – we both know it will.

And then there’s my Jilly.

My wonderful, kind, considerate, beautiful, funny, smart Jilly.

What she is doing with me is anyone’s guess.

From the moment I met her 14 years ago, she has been the one.

More than that, she has been my support system … holding my hand and giving encouraging words of support as we have embarked on a ridiculous journey together.

Different countries. Different challenges. Different adventures.

She’s never complained.

Never demanded anything.

She’s embraced every situation and made it something we can look back on with happiness.

Even those points where I was convinced I’d led us astray, she has backed us to come out the other side and we have.

She is insanely talented, creative and just plain wonderful.

And while everyone who meets her recognises how special she is, they often misunderstand one thing.

She is strong.

Stronger than most people I know.

Not just because she puts up with me, but because there’s not many people who would move countries to be with someone they had only met a 6 weeks earlier.

But she did.

Because she felt it was worth it.

Which means she felt I was worth it … which is utterly incredible.

I’ve written before about her unbelievable levels of compassion, support and love.

How it took me some time to come to terms with the fact I had met someone who wanted to take away any pain or troubles I had in my life.

Not just say it, but actually want to do it.

And she did and does … whether it’s the way she gently consoled me as I tried to deal with the tragic loss of my Mum or simply being the person I turn to when I feel lost or unsettled.

As much as I always felt my life was pretty great, things became infinitely better when Jill came onto the scene.

Then she raised the game by giving birth to our beloved Otis.

I always knew Jill was going to be an amazing Mum, but she does it in ways that continues to inspire and blow my mind at the same time.

The way she focuses on what he needs not what others say he should need.

The way she is teaching him to be a good person, not just a good boy.

The way she fiercely protects who he is when others are quick to judge.

And the result is an amazing, cheeky, pink-adoring, kind, chinese-speaking, curious, creative, mischievous, broom-sweeping, loving, Bez-dancing little boy who I literally couldn’t love anymore.

Not a single milligram more.

Which ultimately means I couldn’t love Jill anymore.

Not a single bit.

She makes the best days better and the worst days, less dark … whether that’s a well timed moment of love or an act of Jillyism brilliance.

I don’t know what I have done to deserve her.

I don’t know if I will ever be able to describe how much I love her.

I don’t know if I will ever be able to do enough to show how much I adore her.

But I’ll keep trying, because as much as this was an amazing present … she’s the best gift I could ever receive.

Happy birthday my darling Jilly, I love you so much.

Rx


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Resist The Pressure To Reduce Yourself To Others Standards …

Many years ago, I wrote a training guide called, How to ask questions without being a bitch.

It happened because a junior account service colleague at Wieden didn’t know how to get clients to acknowledge her and the questions she had.

This was not because she wasn’t good, but because of gender stereotypes.

Well recently, I had a similar experience, except this time it was a brilliant strategist that a mutual friend of ours had introduced me to.

In my time in LA, I’ve met a whole host of strategists and – as I wrote a while back – many have left me feeling indifferent.

But not this person.

She was more than one of the good ones, she was one of the best.

Sharp as hell.

Unique – yet well thought out – perspectives.

A genuine love of being creative in interesting ways.

Anyway, as we were talking, I said I’d be really interested in hearing – or reading – her perspective on the future of storytelling. For some reason, she said yes and a few weeks I received a great paper with a great perspective.

Except there was one thing I didn’t like.

“The surprising part of this was the fact that my mentor, a white man, erudite and well-known in his profession, cared about my opinion. To give you some background – I’m in my 30s, a mixed bag of races, city kid, raised by a single mom type through and through. I’m a decade into my career and this was the first time I was asked to share my perspective by someone that, for all intents and purposes, matters.”

I hate it.

I hate that this was the first time she felt she was asked for her opinion.

I hate it for the shit she has obviously had to put up with in her life.

I hate the baggage that has weighed her down.

I hate the low expectations she had been forced to endure.

I hate the bosses she’s had that have told her to follow orders rather than encourage her to find her own voice.

And while she finished her paper with a resolve to not let this shit quieten her ever again, I’m still angry that a great talent has had to put up with shit designed to keep her down rather than lift her up, which is why I ask her – and any other planner who relates to this situation – to embrace my paraphrasing of the advice comedian Michelle Wolf received when she was about to take the stage at the White House Correspondence’s dinner, at the top of this page.

Burn it all down.



Weigel And Me …

As some of you know, I trained to be a teacher.

Admittedly it took me 5 years to qualify instead of 2, but my plan was that I would eventually leave this industry and become a teacher in the areas of creativity and innovation.

Then I started, and ran, The Kennedy’s, Wieden’s creative talent incubator and it all changed.

Not because I discovered I didn’t love teaching – quite the opposite – but that I love doing it through chaos, not order.

Now given most teaching jobs prefer the latter more than the former, that put me in a bit of a predicament … carry on with my plan and risk not enjoying myself or find another outlet.

Well, the reality is I’m a long way off leaving this industry, but if I am going to teach, I need to do it on my terms, not an education boards … especially as more and more teachers are being graded by their students which has to be one of the most stupid things I’ve ever heard.

So why am I writing this?

Well I’ve been thinking about this for quite a while and thanks to the experience I’ve had with the Advertising Planning School on the Web [APSOTW] and HOALA, I realized one area I like helping people learn, is advertising strategy.

Now I know what some of you are thinking, “the last thing Campbell needs to teach is ad strategy” and you’re right, that’s why I’ve somehow managed to convince the best advertising strategist in the World to do it with me.

Yes, that’s right … the majestical Professor, Mr Martin Weigel.

Now Mr Weigel’s brilliance is well documented – hell, I even wrote a love letter post about him not that long ago – which is why even if you ignore everything I say [which, let’s face it, we all know you will] you’ll still learn really valuable stuff from it.

I should point out, we’re not leaving our jobs* – this is a little side hustle business, where a couple of times a year, we’ll turn up in a country to see who is interested in doing a couple of days planning workshop – but it is something we both are very passionate about doing because we both feel there is not enough training going on in the industry these days.

Yes, there are schools of planning and yes, there might be the odd training workshop at an agency, but at a time where more and more brands seem to favour efficiencies and process over creativity and possibilities, we believe strategic radicalism is needed more than ever which is why we want to offer something that will help planners reveal, release and exercise their most dangerous mind.

We’re still finalising our first session, but if you want to know more [if only to start pre-seeding it with your bosses, hahaha] then visit here and put your name down so we can send you information when things are finalized or if you want to talk about your organisation’s training needs [whether you’re on the agency or client side] drop us a note at info@weigelcampbell.com

I’m super excited to be doing this, especially with a man who I bloody love to death, so I hope people/agencies will see the worth in it or our egos are about to get deflated quicker more than one of Jordan’s implants.

All this leaves me to say is a big thanks to the wonderful Mercedes – Martin’s much, much better half – who ordered us to do this because she thought we’d be good at it, though I have a feeling she talked to Jill and decided this was their way to get us out of their homes.

Now that’s the sort of strategy we could all learn from.



You Either Are Building Or Destroying. Building Is Better …

One of the things I’ve found interesting over the years is how planners deal with creative reviews.

In the main, they fall into 2 groups.

1. The ones that tear things down.

2. The ones who lift things up.

What makes #1 worse is that in many cases, what drives their destruction isn’t the work doesn’t answer the brief, but doesn’t answer it in the way they imagined.

In other words, they’re acting like a Creative Director.

Don’t get me wrong, a brief is important – it’s something that not only gives direction and lets ideas be pressure tested, but serves as a historical document so people can see where things came from at some point in the future.

But – and it’s an important but – a brief is not law.

It is not something that can’t be changed, enhanced or thrown out and re-done.

The goal has to be the work and while briefs can work ‘in theory’, if the creative teams aren’t getting to ideas that ignite energy in people, then it’s time to look at where the brief is stopping creativity to flow.

That does not mean you post-ratrionalise whatever is produced, but by the same token, you don’t expect a brief to be answered to the letter, which is why I stand by the belief a brief should act as a direction rather than a destination.

And that’s why I like planners who ‘lift things up’.

Who look for the good in the work rather than the bad.

Not in a Paula Abdul ‘everything is good even when it’s not’ kind-of-way, but recognise the threads that could lead to something exciting and new … threads that encourage rather than dictate … threads that lets everyone feel you’re on the same team and want the same thing.

The reason I say this is because I recently saw a quote that I loved.

It comes from US politician, John A Morrison and he say’s …

“Knowledge may come from taking things apart but wisdom only comes from putting things together”.

I love this.

I love what it means and represents.

And that’s why I think planners need to spend more time on wisdom than knowledge, because while a major part of our job is finding out the ‘why’ behind the ‘what’, if we don’t think of how those things can come together in interesting ways, then we’re not only limiting our own potential, we’re doing a disservice to where creativity can go and what it can achieve.



Old Is Gold …

Yes I’m back, how happy are you about that?

Actually don’t answer that, it will only upset me.

So one of the things my parents taught me is to be interested in the things other people are interested in.

This bit of advice has basically been the foundation of my career.

By spending my time out of the office, out of focus group rooms, out of the marketing bubble … I’ve been able to meet people and hear stories that have had a huge impact on the work I’ve done and the opportunities I’ve had.

However there is one group that I’ve found has always been the most interesting.

The elderly.

I’m not saying that because I’m fast becoming one of them, but because they have reached a point where they’ve worked out who they are and what they like, better yet – as I wrote last year, they now recognise the things that are important versus the things they thought that were – the things that ended up undermining their potential.

The elderly – which for me, is basically anyone over the age of 65, even if they feel they’re 25 – don’t give a shit about playing the politeness game, they just answer things as they it.

Don’t get me wrong, there can be times where hearing their views and theories on life can be very scary indeed, but in this era of convenient soundbites and curated conversations, it can be liberating because as Barbara Bush once said …

“Never ask someone over 70 how they feel, because they’ll tell you”.



Connections From History …

I first started being conscious of Brian Clough in 1978 when he took my beloved Nottingham Forest on a magical journey, the likes had never been seen before or since.

While I never spent any time with him, I can honestly say he contributed to a childhood that is bursting with memories and wonder which is why when I saw a letter he wrote from the year my adoration began, I had to get it.

I totally appreciate some might think this is stupid, but to me it’s a connection to my history.

A connection to where I grew up.

A connection to a place that still means so much to me.

When you’re just 8 years old, what Nottingham Forest did was make my formative football-fan years the most exciting, unifying and pride-filled years you could ever hope to have, and while the last 20+ years have been a total nightmare, no one can ever take those amazing memories from me because, as John McGovern, the Forest captain of the time, said …

“We were like one of those comets you see flying across the night sky. We burned brightly, but it was all too brief. But, boy, did we burn brightly for a while.”

So thank you Mr Clough, you were always with me but now you will always be near me.