The Musings Of An Opinionated Sod [Help Me Grow!]


Greater Female Leadership Is About More Than Just About Equality, It’s A Chance For The Industry To Grow And Discover …

When you think of heads of planning, who are the names that come to you first?

Weigel?
Davies?
Kay?
Even – god forbid – Campbell?

I’m pretty sure that whoever you are, the number of male names outstrips the number of female names.

While there’s a number of reasons for this, one of the main ones is the simple fact there’s more men at the top of the planning tree than women.

Of course there’s some female leaders…

The brilliant Sarah Watson at BBH, the wonderful Amanda Feve at Anomaly Amsterdam, the incredible Lucy Jameson at Uncommon London, the fantastic Stephanie Newman at 72&Sunny Amsterdam, the epic Jessica Lovell at Adam & Eve, the awesome Emma Cookson at You & Mr Jones, the irrepressible Jess Greenwood at R/GA and the incredible Heidi Hackemer, now at the Chan Zuckerberg Institute, to name a few.

But it’s very few.

Even with the names I could have added – such as Mollie Hill at 72&Sunny Sydney to Deutsch’s own Lindsey Allison – it’s nowhere near enough … and it only gets worse when you look for people of colour.

What makes this more frustrating is there’s a ton of phenomenal planning talent out there who happen to be female who could/should be running departments but aren’t.

From personal experience, I could quickly throw out names like Paula Bloodworth, Kaichin Chang, Kelsey Hodgkin and Heather LeFevre – who did so much for the planning community with her planner survey and book – and while they are all senior, incredibly well respected individuals in their respective departments [though Kaichin is currently involved in another venture] none are formally leading their departments.

I know there’s probably a bunch of reasons for this.

Some may be valid, most probably not … at least not in terms of giving a clear, none-ambiguous explanation of why the planning community has so few female leadership in comparison to men.

Which can only lead to one reason.

Sexism.

Now I am not suggesting there’s an overt desire to hold women back, but the evidence suggests it’s happening.

I personally think one of the reasons is companies making candidates meet with loads of people throughout the interview process.

Given the law of adland-averages means most of the senior leaders that candidates will meet will be [white] men – and there’s a fair chance that at least one of them will prefer to work with a male rather than a female – that immediately places an additional obstacle for women to overcome compared to male counterparts.

Which becomes a thousand times harder if you’re a person of colour.

And this is where I get especially annoyed because this attitude is screwing over more than just female candidates, but the whole industry.

I’m not just saying this because I think there should be more female leaders – though there should – I’m saying this because I believe female leaders bring something to the table that is different from men.

Note I said ‘different’, not better. Or worse.

And what is this difference?

Well there’s a couple of things …

One is how men and women deal with situations.

While a great planner is a great planner regardless of gender or cultural background … having more women in positions of power will allow their approaches, perspectives and/or habits to come to the fore … approaches, perspectives and/or habits that offer a real alternative to the current, male-dominated and created way of doing things.

This will push us to think in different ways.

Take us to new places.

Encourage us to try new approaches.

For me, that’s very exciting but it can’t happen unless we put – or create additional space – for more female leadership while giving them the authority to make the choices they feel are the right things to do without barriers or hindrance.

And hey, even if their approach remains relatively the same to what’s been there before [though we never know unless we let it] we not only end up with a highly talented planners in leadership position … but ones who will also act as a role-model for young, female talent and that can only be a good thing, especially as, in my experience, women are not self-obsessed [like men] with ‘getting to the top’, but want to find better ways to do things. For everyone. Which is the sort of generosity that creates something special for all involved.

The second is a situation that occurred a few months ago.

Let me backtrack …

This week I will be going to Amsterdam to teach at Hoala.

While that is bad news for the people who have paid the course, it’s good news for you as this is the last blog post for 2 weeks.

TWO!!!

Anyway, a while back I got contacted by a number of women saying it was ridiculous than of all the lectures at HOALA, only one was female.

One.

I agreed but said that given HOALA was founded by a woman, I am sure there is some reason for it even if it felt a bit mad.

They rightfully pushed back on me.

They asked if I’d give my place up for a great female planner to take my place.

This left me in a quandary because I adore teaching this course and feel I have something that can be of real benefit for the attendees and yet their argument was pretty sound.

So I came up with an alternative.

While the course this coming weekend states it’s just going to be me, it’s not.

I’m flying over the brilliant Paula Bloodworth to join me in co-running the course.

For those who don’t know Paula, she is head of planning for NIKE at Wieden London.

She’s one of the people behind this.

Told you she’s ace.

Anyway, I had the great pleasure of working with her at Wieden+Kennedy Shanghai so I’ve asked Paula to co-run our session.

I want her to talk about her perspective … her challenges … her thoughts/ideas and approaches to moving the industry – and the women in the industry – forward.

I want her to disagree with me, question the attendees, question the way the industry is moving forward and what we can all do to help change it.

Not because I like conflict [though I kinda do], but because her additional perspective will help the attendees learn far more than if it was just me.

Or another male.

For the record, when I told HOALA, they were nothing but supportive and excited and have gone out of their way to make sure she will feel welcomed and valued.

As I knew they would be.

But my shame is that I needed someone to push me to do this.

Not specifically to get Paula to come with me, but to do something that showed my genuine commitment to improving equality.

There’s 3 reasons for this self-disappointment …

The first is my parents brought me up to see equality, something we’re trying to do with Otis.

The second is I’ve had the privilege of living and working in many countries so experienced first hand the benefits of cultural diversity as well as the dangers of racial/gender stereotyping – something I hope I actively pushed against and continue to push against. [Though you would need to talk to some of my ex-collegaues to find out if I’m full of shit]

But it’s the third reason that really pisses me off because I should have absolutely not needed any encouragement to act given the things I’ve seen, experienced, got very angry about and acted against in my short-time in America.

Watching how so much of white America deals with issues relating to African American and Latino rights – even when they’re in support of racial equality – has shown me that just saying stuff ends up being nothing more than compliance with established rules and behaviors.

I admit it took me some time to realise that, but it’s absolutely true which is why I’m genuinely grateful to the women who [respectfully] called me out and I hope my action shows how seriously I’ve taken your pushback.

It is also why I have full intention to do something like I’ve done with Paula whenever I’m asked to speak/attend a conference … even if that means I eventually don’t get asked to speak/attend a conference.

But let’s be honest, this is a small thing.

A very small thing.

The reality is real change can’t happen if we don’t make it happen or if we put limits on how senior female planning leads are allowed to tackle their job because all that does is create a different set of problems women have to deal with that can hold them back.

I had originally written that because of this situation, I will continue to give preference to hiring senior female leaders however an employment lawyer friend of mine ‘advised’ me to state I believe the industry has to give preference to hiring more senior female planning leaders.

Regardless of which way I say it, this isn’t because I want to stop male talent moving forward – that literally couldn’t be further from the truth – it’s because women are equally as talented and I believe the only way to create greater equality is to [momentarily] skew to increase the odds of change and while that may end up costing me a position in the future, it means I can look my son in the eye and tell him equality is not what you say, but what you do.

No comments on this post [though you can if you have a LinkedIn account] as I want to keep the abuse out. By abuse, I mean the people who will insult me for being away again as no one should argue with my view about more female leadership.

See you back on the 23rd.

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Trust Is The Most Important Word In Everything …

Originally this was going to be a post about patience.

We live at a time where the urge to rush to judgement seems omnipresent, however we often forget that each of us is going through personal situations that can affect how we behave and so what we experience may not be who the other party really is.

There’s this quote that says something like, “if we knew the troubles that weighed on the minds of the people we talk to, we might react to what they say in a very different way”.

And that quote is right, however in our rush-rush, myopic state-of-mind, we rarely stop to even consider that – let alone explore it – so the results we get might never be as positive as they could be if we had just stopped for a beat and thought of the other person.

That’s what this post was going to be about but then something happened.

You see recently I discovered someone betrayed my trust.

The irony is what they told another party was incorrect.

But that doesn’t make it any better.

And then I remembered that quote that says, “the worst thing about betrayal is that it never comes from your enemies” and they’re right.

I liked this person.

I still do.

But for some reason they thought it was right to do something that was wrong.

And right there, things got damaged because trust is everything in a relationship … whether that’s with a loved one, a colleague or a client.

Trust means you can disagree without any lasting damage.

Trust means you can let people explore things you don’t understand.

Trust means you can let teams go to the wire before they reveal their work.

Because trust is about believing the other person has your back … that their standards, goals and expectations match yours.

That doesn’t mean you’ll always like what they’ve done, but it does mean you can be honest about it and they’ll listen to you and you’ll listen to them. Not because you want to necessarily have a ‘compromise’ on the outcome, but because you want to make sure what you’re doing is the work the person best placed to make that call wants to make.

The work that excites them … or makes them laugh or simply shit-their-pants.

And while it would be nice to think trust happens simply by spending time together, it doesn’t.

The reality is trust comes slowly.

It tests you.

It see’s what you’re made of at the most vulnerable times.

But when you have it, it’s the most amazing feeling you can have.

It liberates you.

It lets you literally get to places bigger that you could ever get to on your own.

And that’s why I am always willing to let someone I trust make mistakes, but never when it’s to save their own neck.

Which is why trust is so hard to earn and so quick to lose.

Because as they say, united we stand divided we fall.



We Are All The Same. We Are All Different.

So for the past 2 days I’ve been writing a lot about equality.

It’s a subject very close to my heart.

To be honest, it always has been but being a Father has raised it’s importance.

In some ways, having Otis grow up in China made things easier as it meant he was exposed to different cultures from day 1 but I didn’t want to take that for granted, so when we knew we were going to move to the US, I spoke to a friend of mine – a Brit, who is black and lives in the US – about the [thankfully small] issues his kids faced being in the US and what he thought parents should teach their kids to stop that happening.

His response was phenomenal.

In essence there were 2 parts.

The first was the obvious one – treat every person from every culture the same way – with respect, appreciation and consideration.

So far so good … but it was the next bit that really made an impact.

Don’t tell Otis different cultures are all the same.

Don’t ‘whitewash’ our differences, acknowledge them … enrich Otis with understanding about different cultures history, struggles and values.

Or said another way … celebrate the differences but treat everyone the same.

Brilliant.

Absolutely brilliant.

In a World where so much hate is built simply on ‘being different’, helping break down those walls through knowledge and understanding is even more powerful than just saying ‘don’t see the colour, see the person’.

Of course it’s vital to treat people the same, but understanding the background isn’t just a mark of respect – it’s a way to celebrate strengths and understand behaviours that you may otherwise judge for no other reason than your own in-built prejudices.

So among Otis’ books on animals and dinosaurs and Peppa fucking Pig, he has books that explore the cultures associated with Africa [‘Africa Is Not A Country’ & ‘Sundiata’], Mexico [‘Tequila Worm’] and the Middle East [‘My Fathers Shop’].

Now I appreciate some people may think we are going a bit over-the-top with this.

After all, Otis is only 2 and a half.

But, as I have written before, I’ve learnt not to care what others think.

I’ve learnt people often mistake being a parent with being an ‘expert’ on kids.

I’ve also learnt kids develop so many of their behaviours by being masters of mimicking how their parents behave.

[Jill hopes she can stop him fall victim to ironic t-shirts and Birkenstocks]

At the end of the day, we believe we have a responsibility to him – and society as a whole – to encourage the values and beliefs that can enable him to be a good human being … someone who doesn’t just contribute to society in terms of what he achieves, but in terms of what he helps others achieve.

Of course we know he will face challenges.

Peer pressure. Unexpected circumstances. The allure of mischief.

And while we can’t dictate how he handles those things, we hope we can prepare him to deal with them in a way where he can hold his head high … which is why on top of being loving, supporting parents, we will buy him books on understanding different cultures, give him dolls to play with and encourage him to play with his beloved pink kitchen.

Being a Father is one of the most amazing things that has happened in my life.

I feel embarrassed to admit I had no idea how good it would be … and while being a good parent is basically a matter of trying things with good intent, I want to say a big thank you to Karrelle Dixon … because he may not realise it, but he made a big difference to how my little boy will grow up. Not in terms of respect, but in terms of understanding … and when you think about it, that’s one of the most wonderful gifts you can give anyone.

I hope my parents would think we’re doing good with their grandson.

I think they would.



To My Beloved Otis. Always Run Towards Happiness ….

Following on from yesterday’s post, I want to talk about the dismay I feel about the Australian government asking for a referendum on whether gay marriage is acceptable.

What offends me even more than the fact this shouldn’t even be an issue is that when there are issues that should have input from the nation – from immigration to military intervention – the decisions are made without any level of consultation.

It makes absolutely no sense, unless the government think gay marriage is more dangerous than defending Australia’s shores.

Actually, they probably think it is.

One of the reasons this issue bothers me is that on top of everything else, my son Otis has an Australian passport.

OK, he also has a British and Canadian one … but should he wish to settle in Australia when he’s older, I want him to have all the rights heterosexuals have, which is why I hope, should he ever need reassurance, he see’s this message that I wrote about marriage equality a while back and knows his Mum and Dad love him and will always support him in his quest for happiness and fulfillment.



Equality Is About Letting People Be Free To Express Themselves, Not Conform To The Majority …
September 20, 2017, 6:15 am
Filed under: America, Comment, Culture, Equality, Happiness, Insight

Equality.

A little word with big consequences.

It’s also a word that – in my opinion – is often misunderstood.

I have been very fortunate in my life.

I’m white.

Male.

British [with a large dollop of Italian]

Loved and supported by wonderful parents.

But if you don’t have one of these attributes – or god forbid, have none of these attributes – your life is going to be impacted negatively in some way.

Now there is definitely a movement to try and improve things … to ensure people who have been subject to prejudice in the past to be treated fairly in the future … and that is a great thing [even though it should never be something that needs to be consciously done] but the word ‘fairly’ often translates to being allowed to act like the majority act.

On first impression you might think that is a good thing, but it isn’t, it’s saying that rather than be able to express yourself without fear or judgement, it’s saying you are allowed to express yourself as long as it is in ways the majority regard as acceptable.

At the heart of it, it’s still based on prejudice and that’s why equality shouldn’t be about acceptance by your standards, but acceptance of the other person being able to express themselves freely and honestly.

The thought of that might be tough for some, but if you accept that fundamentally people are good – and they are – then all it will do is inject more good into our World, and we could all do with a bit of that.

Big thanks to Nika and Maya for helping me see this more clearly, though judging by this photo of Otis at his multi-cultural, hippy-led, pre-school [and I mean that in the best way], it seems he knew this before his old man.